PLANT-BASED, ANIMAL-FREE

PRODUCTS
BEYOND MEAT
Nguyen Thu Tra
 Table of contents
Beyond Meat 01 Company in brief

Products 02 Products and what they are made of

Is Beyond meat
healthier than meat?
03 Impact of replacing animal-based
meat with plant-based Beyond Meat

Beyond Meat’s missions 04 Impact on the environment

 The company in brief
● Beyond Meat, Inc. is a Los Angeles–based producer of plant-based meat substitutes founded
in 2009 by Ethan Brown.

● The company's initial products were launched in the United States in 2012. The company
offers plant-based options in the beef, pork and poultry categories. As of March 2021,
Beyond Meat products are available in approximately 118,000 retail and foodservice outlets
in over 80 countries worldwide.

● Influential investors: Bill Gates, Leonardo DiCaprio and even former McDonald’s CEO
Don Thompson and America’s largest meat processor, Tyson Foods, Twitter

● Alliances: KFC, Subway, Dunkin’ Brands, McDonald, Pizza Hut

● In 2018, Beyond Meat was a co-winner of the United Nations’ Champions of the Earth
Award, in the Science and Innovation category.
 Main products

Beyond Chicken Beyond Burger Beyond Sausage

Beyond meatball Beyond Jerky

 Ingredients
Pea, mung beans, brown
01 rice for protein and meatier
taste and texture

02 Beets for color and beet

juice to make it bloody

03 potato starch and coconut

oil for juiciness

04 non-GMO ingredients Beyond Burger

 Is Beyond meat healthier than meat?
A clinical study conducted by Stanford University and published in the American Journal of Clinical Nutrition

Equal amount of protein

Beyond meat, meals, such as burgers offer equal protein
and calories content but contain less saturated fat and no
cholesterol
Prevents diabetes and heart
disease
Saturated and trans-fat-rich diets can raise cholesterol
levels, increasing your risk of chronic diseases, including
type 2 diabetes and heart disease.

Fiber intake can lower the risk of

breast, colon, and other digestive
cancers.
Plant-based meat is not only lucrative, it’s good for
the environment
BEYOND MEAT
• Founded by Ethan Brown with the
stated mission of combating climate
change.
• Passionate about the environment,
Brown pursued a career in clean
energy to help mitigate the effects
of climate change. “But I began to
realize that livestock had a larger
contribution to the climate than
many other things that I was
working on in terms of the
emissions,” he said. That why in
2009 he started working on a more
healthier and humane burger.
The problem: cows cause CO2 emissions
In fact, 3 percent of U.S. greenhouse gas emissions
come from methane emitted from cow digestion.
➡️Eliminating or reducing consumption of products
made from cows is probably the single biggest way
to reduce your impact on planet Earth, not just
greenhouse gases, but global acidification,
eutrophication, land use and water use.
Beyond Meat worked with the University of Michigan to generate a peer-reviewed Life
Cycle Analysis (LCA) comparing the environmental impact of making the Original Beyond
Burger versus everything that goes into making a ¼ lb. U.S. beef burger. The study
concluded that The Beyond Burger uses

99 percent less water

93 percent less land

creates 90 percent requires 46 percent

fewer greenhouse gas less energy
emissions