Aristotle

Who is Aristotle?

Aristotle (384-322 B.C) was a Greek philosopher and

writer born in Stagira, Northern Greece. He was also
the teacher of Alexander the Great. He studied physics,
logic, mathematics, etc.
 Table of Contents

• What is Aristotle’s Model of Communication?

• Five Primary Elements
• Critical Elements of a Good Communicator
• Criticisms of Aristotle’s Model Of Communication
 Aristotle’s Model of Communication

The Aristotle’s communication model is a speaker centered model

as the speaker has important role in it and is the only one active.
It is the speaker’s role to deliver a speech to the audience. The
role of the audience is passive, influenced by the speech. This
makes the communication process one way, from speaker to
receiver.
 Aristotle’s Model of Communication

• It is the first model of communication that was proposed

before 300 B.C.
• Most widely accepted among all communication models.
• It is more focused on public speaking.
Five Primary Elements
 Five Primary Elements

01 SPEAKER
Deliver a speech to the audience on different
time (occasion) and for different effects.
(Active Role)
 Five Primary Elements

02 SPEECH
Used to persuade or influence the audience.
Must be according to the target audience and
situation.
 Five Primary Elements

03 OCCASION
The situation
 Five Primary Elements

04 AUDIENCE
Influenced by the speech.
(passive role)
 Five Primary Elements

05 EFFECT
Influence the audience’s mind and persuade
their thoughts toward him.
 Rhetoric
The study of communication and persuasion:
different message or speech should be made for
different audiences at different situations to get
desired results or to establish propaganda.
 Critical Elements of a Good Communicator

Ethos (credibility)
It is about the writer or speaker’s credibility and degree of authority,
especially in relation to the subject at hand.
 Critical Elements of a Good Communicator

Pathos (emotion)
In the rhetoric, pathos refers to the audience and the way in which
they react to the speaker’s message, the center in the Aristotle Model
of Communication.
 Critical Elements of a Good Communicator

Logos (logic)
In rhetoric it more broadly refers to the speaker’s message and more
specifically the facts, statements, and other elements that comprise
the argument.
Example
 Criticisms of Aristotle’s Model of Communication

• There is no concept of feedback, it is one way from speaker to

audience.
• There is no concept of communication failure like noise and
barriers.
 Summary

• The speaker plays primary role in the public speaking to attract the target
audience and the situation.
• The speaker must keep the target audience in mind and then prepare his
speech which will convey the message to the recipient.
• It is the responsibility of the speaker to persuade his audience to his way of
thinking in a communication model.
• The role of the audience is passively influenced and can be manipulated.
 References

• https://www.toolshero.com/communication-skills/aristotle-
model-of-communication/amp
•
https://www.businesstopia.net/communication/aristotles-model-c
ommunication
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