MICRO MARKET

ANALYSIS
IN LEKHRAJ,LUCKNOW

INTERN NAME: SRISTI VERMA

ROLL NO. : 2110019025157
APPLICANT ID : 5068365
College name : University Of Lucknow
 ICICI Bank Limited is an Indian private development finance
institution.
 It is headquartered at MUMBAI.
 Sandeep Goel is the President and Chief Executive Officer.
 It offers a wide range of banking products and financial services for
corporate and retail customers through a wide variety of delivery
channels and specialized subsidiaries in the areas of investment
banking, life, non-life insurance , venture capital and asset
management.
 This development finance institution has a network of 5,275 branches
and 15,589 ATMs across India and has a presence in 17 countries.
 Its subsidiaries are : ICICI Prudential Life Insurance , ICICI Lombard ,
ICICI Prudential Mutual Fund , ICICI Direct , ICICI Bank Canada .
 “TO COMPARE THE CUSTOMER
SERVICES , ICICI BANK WITH OTHER
COMPETITIVE PRIVATE BANKS IN
REFERENCE TO SAVING ACCOUNT
AND CURRENT ACCOUNT.”
 TOP 4 PRIVATE BANKS

 HDFC BANK
 ICICI BANK
 AXIS BANK
 KOTAK MAHINDRA BANK
RANKINGS
MARKET INFORMATION

 DEMOGRAPHIC:
 GENDER:
 (SAMPLE SIZE : 400)
 OUT OF 400 RESPONDENTS,MALE
RESPONDENTS ARE 212 AND FEMALE
RESPONDENTS ARE 188.
 AGE:
 Out of 400 respondents ,
most of the respondents
are 20-30 age group i.e.
206
 137 respondents are from
30-40 age group.
 BANK PREFERENCE:
 The major competitors in this market are HDFC BANK, KOTAK MAHINDRA BANK
AND AXIS BANK these all banks are the major competitors of ICICI BANK . In
terms of interest rates , products and various other things as like the trust of
people in private sector banks is on ICICI BANK as in survey mostb people are
having account with ICICI BANK.
 CUSTOMER PREFERENCE:
 People preference here is generally:

 SAVING ACCOUNT - 256

 RECURRING ACCOUNT - 8
 FIXED DEPOSIT ACCOUNT - 52
 CURRENT ACCOUNT - 84
 ICICI PROVIDING THE BEST FEATURES OF CURRENT AND
SAVING ACCOUNT IN COMPARISON TO OTHER BANKS:
 Out of 400 respondents, 328 agrees that ICICI Bank provides best account
facilities and features as competitors to other private banks.
 As most of the respondents in this survey are having account in ICICI Bank
rather than any other banks.
 Connect/Reconnect with ICICI BANK:
 340 RESPONDENTS WANT TO CONNECT OR RECONNECT WITH ICICI BANK IN
FUTURE.
 MANY CUSTOMERS ARE AVAILING SERVICERS FROM ICICI BANK AND THEY
WOULD LIKE TO RECONNECT WITH ICICI BANK.
RECOMMENDATIONS

 The awareness of the banking product i.e. ACCOUNTS and their various
schemes should be increased among the people through proper
advertising,promotion, and informing customers about the services.
 Customers prefer saving account, current account ,fixed deposit account, and
recurring account .Hence , there is need to capture the market with proper
awareness and by maintaining a better relationships.
 The study also shows that there is tough competition among HDFC BANK ,ICICI
BANK AND KOTAK MAHINDRA BANK .As customers are also preferring HDFC and
KOTAK bank .ICICI BANK needs to make a strategy and cover the market ,
need to provide customers services as per their need and requirements.
CONCLUSION
 Survey is conducted at LEKRAJ,LUCKNOW where people are salaried, or
businessman.
 Mostly prefer saving account and secondly current account . Large number of
respondents are from 20-30 age groups and then from 30-40 age groups.
 According to the analysis, People are happy and satisfied by the customer
services of ICICI BANK.But some are preferring other private banks due to
various factors .
 Customers are becoming aware and they make a research before holding
accounts in any banks ,as now various banks are offering various different
services on different types of accounts.