A.

Communication Defined
1. Nature
2. Elements
3. Modes
4. Ethics

Prepared by: Dhjoanne Irish Z. Oronos, LPT

 Intended Learning Outcomes
A. Demonstrate understanding of basic/major concepts of
communication by doing the following:

1. Define communication

2. Draw to show the role each element plays in the

communication process

3. Categorize the modes of communication

4. Apply the principles of ethics in given communication

situations
 WHAT IS LANGUAGE?

Linguists agree that a language can only be called a language if it has a system of rules (also
known as grammar), a sound system (phonology), and a vocabulary (lexicon). These are
the requirements for identifying a means of communication as a language.
 WHAT IS COMMUNICATION?

● Depending on what is being considered, communication as a term

takes on different contexts resulting in people having different views
on communication types. Since communication is generally defined
as the exchange of thoughts, ideas, concepts, and views between or
among two or more people, various contexts come into play.

● Context is the circumstance or environment on which

communication takes place.
Communication may then be classified
according to: (1) communication mode,
(2) context, and (3) purpose and style.
TYPES OF COMMUNICATION ACCORDING TO MODE

● A message may be conveyed via these types: verbal – non-verbal

and visual. Though communication is often thought of as verbal, the
non-verbal mode is equally essential as it enhances one’s message.
● Effective communication calls for the blending of these two types
(verbal and non-verbal).
● Visual communication, on the other hand, is the type of
communication that uses visuals to convey information and/or
messages..
TYPES OF COMMUNICATION ACCORDING TO CONTEXT

● Communication may also be classified according to context: (1) intrapersonal;

(2) interpersonal; (3) extended; (4) organizational communication; and (5)
intercultural communication.
TYPES OF COMMUNICATION ACCORDING TO PURPOSE AND
STYLE

● The types of communication in relation to purpose and style are formal and
informal. However, rather than focusing on the transmission of message and
message flow, the focus here is on the communication setting and the mode
of delivery.
● Formal communication employs formal language delivered orally or in written
form.
● On the other hand, informal communication certainly does not employ formal
language. It involves personal and ordinary conversations with friends, family
members, or acquaintances about anything under the sun.
 COMMUNICATION MODELS

● A model is often abstract. It is a representation of a real world phenomenon

applied to different forms.
● The interplay of variables in the model is represented graphically.

● There are many conceptual models for human communication but in this
lesson, you will be exposed to only four: (1) Aristotle’s model; (2) Laswell’s
model; (3) Shannon-Weaver’s model; and (4) David Berlo’s model of
communication.
 ETHICS OF COMMUNICATION

● Communication ethics emphasizes that morals influence the behavior of

an individual, group, or organization thereby affecting their
communication.

Be guided by the following to achieve ethical communication:

1. Establish an effective value system that will pave the way for the
development of your integrity as a person.

2. Provide complete and accurate information.

3. Disclose vital information adequately and appropriately.

 References

● Madrunio, Marilu R.& Martin, Isabel P. (2018). Purposive Communication

Using English in Multilingual Contexts.Quezon City: C & E Publishing
● Suarez, Cecilia A.,(2018), Purposive Communication in English, Manila:
ADM Press