Introduction: Fashion

• Fashion influences the senses of a person, who likes to wear and

remain to the trends of the time.
• It also applies to the personal mode of expression which may or
may not apply to the general public.
• Fashion can change within specific time limit and is constant only
for minutes.
• By fashionable, one can mean as something which can fit in with
the present famous expression mode. Fashion is a concept which is
linked in a positive way with beauty, style and glamour.
• Fashion is a sort of an art with which a culture is examined with
the belief of beauty and goodness.
• Fashion can vary within a society too as per the age, generation,
occupation, class and geography.
• Fashion is becoming socially and globally acceptable in many
fields of human thinking and activities.
• This field of fashion is inclusive of varied careers like
architecture, landscape design, interior design, body type,
clothing and costume, cosmetics and many more.
• Fashion even connects well with personal grooming, hair style
and entertainment.
• Of all the fields, costumes and drapery are well mingled with
fashion and being studied as a proper stream of education.
 Global Fashion Centres
- The fashion centers are situated in:
- London,
- New York city,
- Milan,
- Paris,
- Amsterdam and
- Los Angeles.
- Rome, Tokyo and Antwerp are also becoming popular in the
fashion industry
 Clothing trends
• People normally change with the fashion trends that they see.
They take to the clothing worn by models and this is seen
globally amongst urban population, who are drawn to the
western style.
• There has been fashion changing from the 18th century itself.
At that time, Ziryab, a famous stylist and musician migrant
from Baghdad, put forward the first conception of fashion in
Europe. He developed a variety of complex clothing fashion
based on seasonal as well as day to day fashion.
• During the winters, the costumes were made from warm
wool or cotton items, which were of dark colors and the
summer garments were made of light and cool hues.
• This involved materials like flax and silk in bright and light
colors. The bright colors for such clothes were actually
produced through dye works and in tanneries, which the
Muslim world used for its production purpose.
• For instance, in the 12th century, there were more than 116
dye works and 86 tanneries. Tanning is the procedure in
which the skin is converted into the leather with an acidic
chemical compound called tanning. This compound
prevents decomposition and imparts colour.
- Ziryab also suggested various clothing styles for the morning
time, afternoon and for the evening period. Thus, he
introduced the winter and the summer dresses, by setting the
time frames when each fashion was to be worn by a person.
Also, he added specific dresses of half season to be worn for
interval in between two seasons. Because of him, there was an
introduction of luxurious dresses of Orient in Spain. Hence,
under his influence, there was a setting up of a fashion
industry, that produced colorful striped fabrics.
• There were also introduction of transparent fabric coats that
can be found in Morocco even in the present stage. The 14th
century fashion related to the historians like James Laver and
Fernand Braudel, both of whom started the western fashion in
their clothing lines.
 Women’s fashion trends
- There was also a huge change in the women’s clothing, which
also included change in the hair styles as well. In the initial
stage, the changes in fashion led to disintegration of what was
previously been followed and has similar styles of dressing.
Such style was worn by the upper classes of Europe and there
was an increase in the development of various national styles
of fashion dresses.
 Women’s Fashion Trends

- Although, fashion was being perceived differently by the rich

people, the modern Europe influenced the peasants to follow
the trends at a distance which can be closely related to the
elites.
The West followed a fashion trend which was matchless. The
early western travelers in China, Persia, Japan, Turkey and
such countries remarked on the absence of the fashion
changes even if they understood little of the cultures, they
described them as unethical. They pursued such concept as
instable and lack of order in the culture of the Western
countries.
 Style
• Fashion is most often thought of as a phenomenon of the
Western world from the late Middle Ages onward; but
fashion-oriented behavior existed in at least some other
societies and historical periods, such as Tang Dynasty China
(618-907) and Heian Period Japan (795-1185).
• For example, at the eleventh-century Japanese court, it was a
term of praise to describe something as imamekashi (“up-to-
date” or “fashionable”).
• A regular pattern of stylistic change with respect to dress and
interior decoration existed in Europe by the fourteenth
century. The first fashion magazine is thought to have
appeared in about 1586 in Frankfurt, Germany.
• By the seventeenth century, Paris was the capital of European
fashion, and the source of most new styles in women’s dress.
By the eighteenth century, however, fashions in men’s clothing
tended to originate in London.
 Modern Influence of Fashion
• La mode is the French word for fashion, and many scholars
believe there is a link between la mode (fashion) and la
modernité (modernity, or the stylistic qualities of what is
modern).
• The number of people following fashion increased greatly in
the modern era, especially beginning in the nineteenth
century, due to the spread of democracy and the rise of
industrialization.
• The later nineteenth century witnessed both the mass-
production of ready-to-wear clothing and also the
development in Paris of the haute couture.
• Although most dressmakers then were women, some of the
most famous early couturiers were men, such as Charles
Frederick Worth. Other famous Paris couturiers of the
twentieth century include Gabrielle «Coco» Chanel, Christian
Dior and Yves Saint Lauren
 Quiz
Which 70s fashion designer popularized the
wrap dress?
Diane Von Furstenberg
• Which international fashion brand has a polo
player as its logo?
- Ralph Lauren
• Who was the first male musician to appear on
the cover of Vogue?
Harry Styles
• What is the slogan of sports brand Nike?
“Just Do It”
• Who were blue jeans originally made for?
• Miners
• Which famous supermodel appeared aged 7 in
the music video for  ‘Is This Love?’ by Bob
Marley?
• Naomi Campbell
• H&M was founded in which European
country?
Sweden
• What is the difference between a cape and a
poncho?
• A poncho has a hole for the head, whereas a
cape is draped around the shoulders.
• Which queen wore a white wedding dress,
setting the trend for dressing brides in white?
• Queen Victoria
• The word ‘pajama’ originated in which
country?
• India Pyjama’ is the Hindi word for loose
trousers.
• Where was the first ever ‘fashion week’ held?
• New York in 1943
• What is the name of the oldest luxury fashion
house still in operation?
• Hermes, The brand was founded in 1837 and
is still going strong.
• Who designed Audrey Hepburn’s Iconic little
black dress from Breakfast at Tiffany’s?
• Givenchy
• What do the initials DKNY stand for?
• Donna Karan New York
History of Fashion (Women’s Wear)
• https://www.youtube.com/watch?v=kpYv5fy2
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 History of Fashion (Kids)
• https://www.youtube.com/watch?v=gORp-ub
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