Trends, Networks,

and Critical
Thinking in the
21 Century
st
 Objectives:
1. Define trend and fad.
2. Differentiate a trend from a fad.
3. Identify the elements of trend.
4. Describe the different characteristics
of a trend.
WHAT IS A TREND?
 Trend is an emerging
phenomenon that last for a
long period of time and
transmit existing ventures
to the future generations.
 Trend is something that
covers almost all of human
activities such as but not
limited to politics, beliefs,
economics, lifestyle, social
life and the like whether the
individuals or groups of
people are aware of it or not.
 Here are some examples of trend:

Gadgets
Teleserye Drone technology

Cashless transactions
Social networking Social advocacies
sites
Trend is a continuous
event that gives impact
to the people and leaves
a particular effect.
Facebook
Most common social network
website where you can share
information about yourself
and communicate with other
people.
 Twitter
In this app you can see what is
happening around the world, from
breaking news and entertainment,
sports and politics to big events
and every day interests.
 Tiktok
A social media platform for creating,
sharing and discovering short videos.
The app is used by young people as an
outlet to express themselves through
singing, dancing, comedy, and lip-
syncing, and allows users to create
videos and share them across a
community.
 TRENDING
Is a phenomenal scenario
that is currently popular to
the eyes and taste of the
many. It allows preemptive
judgments and reactions up
to future events. It is
something that people
follows either in social media
or in fashion.
 A very popular form of interest or
fashion that only exist for a short
span of time.

Fad is an exquisite societal

pattern but did not last longer. It

FAD
spreads widely and effectively to
the demands of every individual.
Moreover, it is a temporary form of
fashion, interest, or any crazing
activity that people become
enthusiastic.
 Here are some classic examples of a fad:

Yo-yo Pokemon Go Loomband Candy Crush

Hula hoop App

Bucket challenge mannequin Fidget spinner

Kalyesersye Friendster challenge
 DIFFERENCE OF TREND FROM FAD

TREN
DS FAD
a. Long life span a. Short life span
b. A style for longer b. Emerge and go
years quickly
c. Rising slow in c. Rising quickly in
popularity popularity
SPOTTING A TREND

Trendspotting is seeking
to overlook or foresee the
situation of the future.
 A gradual change or development that produces a
particular result that is known as a trend is:

a. trend towards/to: “Devices are trending toward touch

screen mobiles and laptops.
b. trend in: “The latest trends in social media is….”
c. an upward/downward trend: “Wars, famines, epidemics
and so could cause reversals on the downward trend in
morality.”
d. follow a trend: “Everyone seems to be following the
trend for planting indoor plants.”
e. buck the/a trend (not to be affected by a general
trend): “Although industry profits were down, MFG is
expected to buck the trend and increase profits.
Trend Analysis
Is an examination of
these phenomenon and
speculations on the likely
impact they will have in
the future.
Elements that make up a trend
 Elements that make up a trend
• It is often difficult to spot the start of trends because
they boil down to social forces among which styles or
tastes change.
• Once the changes have been shared and adopted by a
critical mass, they gain a footing, become firmly
embedded in the public psyche, and may even find
themselves returning as part of a cyclical process.
 According to Henrik Vejlgaard, the author of
Anatomy of a Trend:

• “There is nothing mysterious about it and it

never just happens out of the blue; though it
may sometimes appear to be so. That it is a
social process means it’s created by human
beings.”
 Elements that make up a trend
• A trend becomes a trend through a constant
cycle of innovation and emulation. It’s the way
people embrace one another and interact with
one another.
• People are obsessed with trends because joining
a trend means your part of a group; you are in,
you belong.
Elements of Trends
 Duration of Time Acceptability Cultural Basis

Elements of a Trend

Transitory Increase or Driver,, Enabler,,

Decrease Blocker
 Elements of a Trend

Duration of Time

The lifespan of products or ideas that

become trends do not disappear quickly.
Trends have long staying power and
enjoy a long period of time.
 Elements of a Trend

Acceptability

Trends are popularly accepted by many

industries and people.
 Elements of a Trend

Cultural Basis

A trend is rooted on the people’s

cultural traditions, beliefs, and values. A
trend persists and continues because
people have seen it as part of a society’s
culture.
 Elements of a Trend

Transitory Increase or Decrease

A trend shows a transitory increase or

decrease of a particular idea, event or
phenomenon.
 Elements of a Trend

Driver,, Enabler,, Blocker

Agents in trend.
Trend Analysis
Is an examination of
these phenomenon and
speculations on the likely
impact they will have in
the future.
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