DEVELOPMENT

COMMUNICATION
(SULATING PARA SA BAYAN AT MAMAMAYAN)
 A philosophy of service which the Department
of Public Information has evolved to guide in its
work.

The art and science of human It is communication for planned

communication applied to the speedy
transformation of a country and the mass
of its people from poverty to a dynamic
state of economic growth that makes
possible greater social equality and larger
fulfilment of the human potential.
change, communication that
consciously promotes development –
that is meant first of all, to diminish
poverty, unemployment and inequality.
Much of it is the communication of
new technology, both material and
social.
 Social mobilization

Community participation

DEVCOM

Information dissemination To change levels of knowledge,

attitudes and skills in relation to
Persuading people to change their specific goals
habits, lifestyle or ways of thought
 Source

Channel Message

Receiver
 GOVERNMENT

The master planner and the

• Columns on • AGRI Tayo
TELEVISION • Block time
PRINT

RADIO
agriculture, Dito on health implementer of development
legal • Kabuhayang and
matters, Swak na medicine,
health, Swak livelihood,
medical • Salamat Dok agriculture,
info, etc.
business and
finance
 DEVCOM IN PH VS. DEVCOM IN DEVELOPED
COUNTRIES
ASIAN
WESTERN
• Teacher training (education)
• Systems engineering
• Employment
• Transportation
• Agricultural technology
• Banking and investments
• Agri-business

AUDIENCE TECHNIQUE

ENVIRONMENT CONTENT
 According to Press Foundation Asia, these subjects focus on audience’s
attention whose environment is burdened with poverty, inequality and
injustice.
• Agriculture • Public health
• Aviation • Shipping
• The City • Weather
• Crime • Air, trade, foreign investment
• Defense • Community development
• Energy, science and technology • Consumerism, taxation
• Government plans, budget, housing • Education
• Industry, tourism • Environment
• Manpower • Agrarian reform
• Multinational organizations • Minorities, population, social welfare
HOW TO WRITE DEVCOM
PAANO IMBENTUHIN ANG BAGAY NA ITO
(PARA SA BAYAN AT MAMAMAYAN PA RIN!)
 Scientific, political,
economic, business
jargons/technical
AUDIENCE terms
(non-technical)
TRANSITION

POPULARIZATIO
N

VISUAL
AIDS/GRAPHICS
• Humanize the context.
• Simplify technical terms.
• Use shorter and simple sentence structures
• Keep in mind your purpose in writing.
• Let purpose in writing guide your selection of material, manner of presentation, choice of
channel
• Observe basic principles of good writing (economy, variety, emphasis, clarity)
DEVCOM IN CAMPUS PAPERS

• Media for development

• Train budding writers
• Become dependable forums, communication links and feedback among schools,
community and government
• Disseminate and interpret socio-economic development program of the government
• Advance goals of education and culture
• Act as accurate and fair vehicle of info of school policies, programs and activities to the
studentry and community
• Act as information arm of the government (e.g. K-12 program)
• Focus interest of readers on events of national and international significance
• Arouse interest of readers by printing entertaining activities
DEVELOPMENT COMMUNICATION

Thank you for

listening!