PURPOSIVE

COMMUNICATION
(COM 1)

Haydee D. Villanueva, PhD

MODULE 2.4 EVALUATING MULTI-MODAL TEXT CRITICALLY TO
ENHANCE RECEPTIVE SKILLS OF LISTENING, READING AND
WRITING 
 

Course Outcome : CO2. Apply the varieties

and registers of spoken and  written language
in the proper context. 

Learning Outcome/s : LO2.4 Evaluate multi-

modal text critically to
enhance   receptive skills of listening,
speaking, reading and writing. 
Multimodality - the creative use of two or more
communication modes (Multimodal texts) to deliver
meaning.

Purposes of Multimodal Texts

 To enhance engagement

 To affirm identities

Five Communication Modes

 Linguistic

- Vocabulary, structure, grammar of oral/written

language, word choice, delivery of spoken or written text
(tone), organization into sentences, phrases, paragraphs.
 Visual

- Color, vectors and viewpoint in still and moving

images, layout, style, size, perspective.
 Audio

- Volume, pitch and rhythm of music and sound

effects.

 Gestural
Movement, facial expression and body language,
hand gestures, interactions between people.
 Spatial

- Proximity, direction, position of layout,

organization of objects in space
arrangement.
Paper-based multimodal texts
- Include picture books, textbooks, graphic
novels, comics and posters.
Multimodal Texts – the combinations of two or
more modes that can be live, paper, or
digital
EXAMPLES FOR MODES OF COMMUNICATION

 Listening (Linguistic, Audio)

Purposes of Listening
 For appreciation
 For comprehension
 For social connection

Four Stages of Listening Process:

 receiving
 understanding
 evaluating
 responding
 Speaking (Linguistic, Audio, Gestural, Visual)
Purposes of Speaking
 To inform
 To persuade/motivate
 To entertain
Examples for Modes of Communication
 Reading (Linguistic, Spatial, Visual)
Purposes of Reading
 To learn
 To be entertained
 To understand
 Writing (Linguistic, Spatial, Visual)
Purposes of Writing

 to express oneself

 to provide information
 to persuade
 to create (a literary work) 
 Viewing(Linguistic, Spatial, Visual, Audio,
Gestural)
Purposes of Viewing
 To acquire ideas
 To gain entertainment
 To experience visual images
MODULE 3.1DEMONSTRATING THE
MASTERY IN OBTAINING, PROVIDING AND
DISSEMINATING INFORMATION
Course Outcome : CO3. Produce or create
texts used in different target  audiences using
appropriate language registers in   local and
global settings. 

Learning Outcome/s : LO3.1  Demonstrate

mastery in obtaining, providing and  
disseminating information.
Explanation Essay
 Explains how and why something happens or
has happened. You need to explain different
causes and effects.
 Describes your opinion on something, the ideas
of another person, a process to follow, or an
event that has taken place. Rather than
criticizing the information or debating its
validity, you simply explain it and make it
easier for your reader to understand.
Steps/Guidelines for Writing an Explanation
Essay
 Choose a topic that you understand well.
 Narrow your topic.
 Do not veer into the territory of other types
of essays ( persuasive essay, process essay,
argumentative essay, narrative essay,
expository essay).
 Know your audience.
 Gather enough evidence to support your
essay.
 Tell your reader something he or she doesn’t
know yet.
 Give a clear definition of unfamiliar or
special terms.
 Outline your essay.
 Write the body of your paper.
 Write your conclusion and introduction.
How to Write the Introduction
 Get the reader interested in the topic by
presenting a hook statement (interesting
fact, relevant quote, or anything that would
captivate the audience's attention).
 Offer any necessary background information
that may not seem like general knowledge.
 Add the explanatory thesis at the end to
fixate the focus of your essay. 
The thesis statement is the idea, opinion, or
conclusion about your topic, and is proven by
your research, and is usually the last
sentence of your introduction.
How to Write the Body

 Present a topic sentence that precisely explains what

information you will be introducing.
 Write a sentence that transitions the writing from the
previous point to the next.
  Present a position or claim that directly supports the
thesis.
 Present the evidence found from the research you
have done.  
 Present a concluding statement that summarizes the
significance of the claim in regards to the thesis
statement
How to Write the Conclusion
- Restate your thesis statement. 
- Summarize your three supporting points
presented in the body paragraphs
accordingly. 
-Explain the value of the specific point of view
chosen from a global perspective. 
Possible Topics for an Explanation Essay
 Why must people get vaccinated?
 What causes people to have doubts on
vaccines?
 What are the causes and effects of
community lockdowns on people?
 How can people help stop the spread of
corona virus?
 What makes students fail in their subjects?
MODULE 3.2 CONVEYING ORAL, AUDIO-VISUAL WEB-BASED
PRESENTATIONS FOR DIFFERENT TARGET 
 AUDIENCES IN LOCAL AND GLOBAL SETTINGS USING
APPROPRIATE REGISTERS

Course Outcome : CO3. Produce or create

texts used in different target  audiences using
appropriate language registers in  local and
global settings 

 Learning Outcome/s : LO3.2  Convey ideas

through oral, audio-visual web-   based
presentations for different target    
audiences in local and global settings
using  appropriate registers. 
The Blog
 individual accounts of a writer’s experiences
and emotions
 short version on “weblog,” or individualized
piece of written work found on the web
 diaries in contemporary times come in the
form of online journals
Characteristics of Blogs
 Personal and subjective viewpoint
 Uploaded to online platforms
 With visual features and links to other sites
on the net
 Public in nature
 More concerned with communicating a
message