Product

• Leopards deliver parcels

• Their product types:
Leopard flyer
Yellow box
Economy delivery
Overland
Overnight by plane
Leopards Loveline gift service
BCG

 
Market share
Growth rate
 
High Low

 
High

Star: Courier services Question mark? Logistics service

Low

Dog: Software development and

Cash cow: Cash on Delivery maintenance
PLC
Price
• For the price they charge a competitive pricing strategy moreover
they have cheaper rates than TCS
• They have rates according to Zones as Zone A delivery in the same
province and Zone B in another province
• Leopard yellow box delivery service at 200 rupees per kg
• The Leopard economy in the same province is Rs.400 for 5kg
• Average rate starts from Rs.200
•They recently had MOU signed with SMBBMU, Larkana to deliver very
important documents such as the prospectus, student forms, and other
educational documents.
• Also they do deliveries of many E-commerce businesses and they have
long-term contracts by giving them discounts on big bulk consignments.