22 immutable

laws of
marketing
LAW # 21 & 22
PRESENTED BY: SAAMIA NAWAZ
& SAIRA NAEEM
21: LAW OF
ACCELERA
“Successful programs are not
TION built on fads; they are built
on trends”. A fad is a wave in
the ocean, a trend is a tide. A
fad gives a lot of hype while a
trend gives very little.

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 LAW OF
ACCELERATION

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Law of If you were faced with a rapidly rising business, with all
the characteristics of a fad, the best thing you could do

acceleration would be to dampen the fad. By dampening the fad, you

stretch the fad out and it becomes more like a trend.
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