Business Plan

Nakysa
 MEMBERS:

N
• SHEHRIYAR ZAFFAR

• ASMA RIZWAN

• EISHA JALIL

• MOMIN CHEEMA

• TALIA TAHIR

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 Vision Statement

“The vision of Nakysa will be ‘To be

the leading suppliers of quality, fresh
and health skin booting cosmetics
product”

Presentation title 3
 Mission Statement

• Our mission will be, dedicated at improving the skin

health and body look and appearance of our client. "We
seek to become the recognized leader in our targeted
local and international market for carrying a diverse line
of in demand cosmetics including perfumes, makeup,
and other accessories that will have a competitive edge
towards customer satisfaction and retention at attractive
prices.
Presentation title 4
 PRODUCTS
AND
SERVICES
• We have a huge variety of makeup
and perfumes. Our products are
famous for their good quality as they
do not harm skin. It is proved by
dermatologist for every skin type.
“Nakysa” is providing women with
wide range of lip colors, eyeshades,
moisturizer, highlighter, mascaras,
liners, foundation, bush on, nail paint
contour pallets and wide range of
non-alcoholic perfumes.
 Lip Ranges:
We are providing wide range of lip colors in different form such as lip
sticks, lip gloss, lip pencils, lip tints and many more options are there in
PRODUCTS our store. Shade for every complexion are there in every texture from
smooth application silk matte ones shiny one whatever our costumer
ask for. 
• Foundation: 
Our brand main focus is to provide good quality and texture to our
costumer, we have 4 shades in this range it is long lasting with matte
finish our foundation is for medium shade, light shade, ivory shade and
dark shade 
• Blush On: 
Nakysa is providing its costumer silky finish and natural look in its
blush on range. We have cream blush on, different shades of tint,
powder blush, ball blush and blush with highlighter effect. Our blush
on have a quality that it gives a very soft and natural look to our
customers, different shades are provided in it 
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•   Eye Shades: 
Nakysa is providing eye shades in every size of pallet. There are matte eye shades, glittery one, nude’s
eye shades, funky colors for younger generation. Our eye shade our highly pigmented and organic. We
have powered eye shades mostly preferred by our costumer, gel eye shades and pencil eye shades. And
the best thing is they are long lasting. 
• Liner and Mascaras: 
Most loved one product by all the ladies. Costumer’s first demand is that the want smudge proof and
water proof liners an d mascaras or we can say long lasting, and Nakysa is providing all these qualities
with different colors that the best part of it we have green, blue, black, yellow, purple, pink and
shimmery liners and mascaras. 
• Nail Paints: 
There is a wide range of nail paints in our brand providing best quality. Costumers usually demand for
nail paints that does not dry early and our nail paints are made with good ingredients so they last very
long. Their pigment is really good. We have matte nail paints, funky shades, nude shades, and
shimmery shades. 
• Moisturizer: 
We provide aloe Vera and olive butter moisturizer, it gives our costumer satin smooth skin with
optimum moisturization and nourishment. It has a little highlighting effect in it which gives a natural 7
glow to the skin.
 MARKET AND INDUSTRY
• Market Size and Growth:
The market we are operating in is cosmetic industry. It is a rapidly growing 
industry with variety of products and huge competitors. There are many
customers for this industry and much of them are highly demanding
organic products.
• Target Customers:
Our major customers will be corporate employees, students, market
vendors, tourists and retailers who will be consuming a range of our
products including; Perfumes 1st class, Lemon body lotion, Hair relaxer
cream, Avocadoes body cream smoother and Hair glow.

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 COMPETITORS 
• Our major competitors are:
1.  True Botanicals
2. 100% PURE
3. OSEA
4. COCOKIND
5. BABY FACE ORGANICS
6. CREDO
• Our products are costed and priced after
comparison with our major competitor’s
prices and costing information acquired
through market research. We have as well
carried out cash flow estimates to ensure
that our business does not run out of cash
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MARKETING
PLAN
 Market Research
• Nakysa Enterprise intends to maintain
an extensive marketing campaign that
will ensure maximum visibility for the
business in its targeted market. This
will be achieved through market
research on our customers,
competitors, competitor suppliers, their
products and their pricing.
I used the information gathered from the potential customers and came up with the following
information:
Products  Customers  Needs and Competitors
Preferences of
Customers
Perfumes 1st class Corporate employe • They need unique sce • Low quality
es nt that is packed in perfumes that are
luxurious containers not unique
and can last long • Does not always have
when used.  knowledge of the
• Must be available in latest products
time and in • Inconsistent supply
recognizable and shortages in the
supermarkets and market
shopping malls

Moisturizers Students  • Wide range of different • High prices and

ly colored and flavored limited varieties not
lotions offered at consistently supplied.
relatively low prices. • Low quality and
• Different sizes and unattractive colors and
shapes. shapes 12
 Hair glow Retailers  • Reliable supply a • Delays in supply
t the right time and
and place in uncoordinated
right quantities supply chain and
distribution
channels
Avocadoes body Tourists  • High quality pro • Low quality
cream smoother ducts availed in lotions with less
recognized moisturizing
shopping centers content
and malls
• High level of skin
moisturizing and
smoothening

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 4P'S
PRODUCT PRICE

PLACE PROMOTIO
N

Presentation title 14
 • We will specialize majorly in cosmetic products
and manufacturing of locally
made cosmetic products to treat the skin illness 
such as fungal diseases using locally produced 
vegetables and fruits as ingredients in the
manufacture of these cosmetics.
• We will offer free consultancy services to our

Products Plan clients, free cold water, and warm water for
washing our hands. We will employ people who
are easily accessible, customer oriented,
efficient and effective. We will provide
customized services like skin therapy and hair
dressing to our most esteemed customers during
the weekends when we are not very busy so as
to meet their demands and needs by being agile.

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 • The different sizes of our products will be
charged different prices and our pricing will be
based on the total costs incurred, competitors’
prices and how much my customers are willing to
pay. 
• I have studied the prices of Baby Face Organic
who are our major competitor and I think that
selling at lower prices will be one of the
most important ways of competing them. A low
Price  price is important especially for students, market
vendors and retailers. I know that customers are
willing to pay for my products in different sizes
and shapes. I have studied the costs of
production, distribution and marketing for
each product that is for Perfumes1st class all
sizes averagely Rs.4,500, Lemon body lotion all
sizes averagely Rs.4,000,, Avocadoes body cream
smoother all sizes averagely Rs.45,00 and hair
glow Rs.4,000. With these prices in mind, I will
fill in the price section of the business plan
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 • Our location is in Gulberg, Lahore, Main
Boulevard. The location is very good since
they a lot of hair dressers in this arcade
hence full of women who
potential customers for the cosmetic
products because they want to look good
and. The place is chosen due to a boom of
Place  commercial activities, an expected client
base from students, tourists, corporate
women employees, and the large
population is women as compared to men.
The cosmetic shop will have adequate
lighting.

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 • We intend to invest heavily in
advertisement of our products through
the use of signposts, face book, use of
radios such as; Galaxy, Vision radio,
which have a wider coverage. We also
Promotion intend to use a highly skilled marketing
manager to market our products; for
example; in town universities, offices
and other local areas around. We intend
to also visit personally our general stores
and major wholesalers of our products
and use other few methods of promotion

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 SWOT Analysis

• The Cosmetics industry is one of the growing industry in the country with a
number of industries. Unisex beauty cosmetics with many branches, and other
small businesses which have joined the industry. Despite the increase in the
Cosmetics industries, customer’s demands are not fully met due to the
increasingly growing population and poor delivery of the cosmetics to the
customers, Nakysa cosmetics Enterprise is therefore aiming at filling this gap.
The industry has shown a great interest for investment. The industry has earned
great reputation due to the increased differences in customer requirements like
skin colors, hair styles by different hair cosmetics and customer general beauty.
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 • Availability of startup capital,
• Ability to make cosmetic products from local available fruits
• Strategic location in the Main Boulevard, Gulberg Lahore,
which has a high enough space.
• High level of customer care that we shall portray
• We shall operate on a daily basis 24 hours to meet our customer
needs which will ensure constant supply.

Strengths
• We shall do skin therapy to our special customers based on
appointments at an affordable price which will gain fame
amongst corporate women.
• High quality and exceptional packaging material which are
environmental friendly that we shall offer.
• Operating from the cleanest environment
• Offering free training and consultancy services to our
customers
• Organic products in reasonable price

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 • Limited nature inputs like fruits and vegetables
to our business.
• Low supply of skilled labor that will assist in
mixing the right quantities for the inputs
• Low levels of knowledge about the cosmetic
business

Weaknesses • Low capital inputs to start up with in

establishing the plant and expanding the
business operations to other regions.
• Do not have enough record keeping mechanism.
• Inadequate experience in the market due to few
months of operation than our competitors
• Few workers in company which delays
production
Presentation title 21
 • Nakysa Cosmetics Enterprises is growing and
new cosmetics dealers are setting up which will
increase the market base.
• The competitors of Nakysa Cosmetics
Enterprises do not know about the new emerging
ideas in the global markets like new product
development techniques to suit customer
Opportunities  demand.
• The competitors of Nakysa Cosmetics
Enterprises do not know how to efficiently
manage their supply chain and distribution
channels like Unisex group of companies.
• Financial boost from banks for service expansion
and facility improvement
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 • The customers are used to buying from
already established cosmetic industries
like Movitand Samona who can easily adopt
to rapidly changing techniques of production
and global competition which is hard to adopt
to for us
Threats   • Constant changes in customer demands
which impact on our level of satisfaction to
our customers and changing economic
environment.

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STRATEGIES

Presentation title 24
 Business Strategy
• This will include the
communication strategy,
marketing strategy,
supplier relationship
strategy, promotion
strategy, Human resource
management strategy and
Presentation title

competitive strategy

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 Communication
Strategy
• One of the most important
aspects of a successful launch
is a positive publicity for our
cosmetics products. We will
develop awareness
campaigns to promote our
product through several
avenues. Our management
team will fiercely have pursued
positive perception through
societal endorsement promotin
g the benefits of our product by
actively seeking local news
and media coverage to help

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 • Position of the business in the heart of
Lahore and the whole of Pakistan and also
being near the high market area makes the
product easily accessible by our
Competitive customers. An aggressive advertising
campaign will be undertaken so that we
Strategy create much awareness of our product
than our competitors through our highly
skilled management team and employees
that will be highly in contact with our
customers.

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 Marketing
Strategy
• Nakysa Cosmetics Enterprises
plans to communicate through
outdoor advertising and television
advertising to generate sales. This
will be spearheaded by our
marketing team to manage the
marketing campaign. The key
message associated with our
products is high quality beautifying
cosmetics and skin care
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 Supplier
Relationship
Strategy
• Nakysa Cosmetics Enterprises
will ensure a close working
relationship with our suppliers
and where necessary undertake
supplier development program
that is providing
improved varieties of agricultural
inputs for example grapes, Chew
cumber, palm fruits, avocadoes
and lemons and tools that will
ensure constant supply of our
core inputs
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 30

Operation
Plan
 Operations plan describes how you will meet the goals that are set up
under the umbrella of our business plan. Your operations plan should
have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in
running our skin care business, including conducting inventory, ordering
products, billing suppliers and/or customers, etc. 
Long-term goals are the milestones we hope to achieve. These could
include the dates when we expect to sell our 1st product, or when we
hope to reach Rs. 1million in revenue. It could also be when we expect
to expand our skin care business to a new city.

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 Product Costing
These are the materials used in production
that will become part of the final product.
These include the following. Grapes,
Chew Cumber, Palm Fruits, Avocadoes,
Lemons, Oranges, and Others. 

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 Total Cost Form

Typres of costs Amount (Cost per Item)

Direct material 500
Direct Labor 124.5
Indirect Cost 3200
Total Cost Per Item Rs. 3824.5
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Development
Plan

Presentation title 34
 A business development plan outlines your strategy for
achieving growth objectives. Either a short-term or
long-term emphasis is possible. As often as you can,
review and modify your strategy. And as your business
develops, keep adding to it.
The development plan is very important for
Nakysa Cosmetics; it develops the relationship with
people for the long term.

Presentation title 35
Development
Strategy
• Target the audience. Nakysa has targeted the
audience who are working women, students, retailers,
tourists etc. The Nakysa Cosmetics provides those
services which are not provided by their competitor. 

Presentation title
•  Conduct a competitive analysis in which Nakysa
compares its performance with competitors.
•  USP (Unique Selling Proposition) in which you make
your services and products unique. We provides those
services and products that are different and no one else
provides these services to customers in the market at
lower prices, higher quality, and variety with
innovation.
• Increase customers in a minimum time, and what
services are attractive. We made strategy to increase
customers than competitors. Our competitor makes 10 This Photo by Unknown author is licensed under CC BY-NC-ND.

million customers in two months. Nakysa  has a task

to achieve 10 million customers in one month, with 36
 37

Management Plan
 A management strategy outlines how a company or
organization is operated. You may codify your
management structure and activities by creating a
management plan. Additionally, it guarantees that
everyone is on the same page and that your
objectives will be met

Presentation title 38
 Human Resource
Management
Strategy
• Nakysa cosmetics Enterprises will
start up with its experienced members
in various fields that are useful in the
business to form competent team of
trustworthy staff for efficiency and
effective operations and goal oriented.
Provision of favorable working
conditions to maintain a high degree
of personal development
and satisfaction of both employees and
employers and ensuring that our
employees are constantly trained
where need arises
Presentation title 39
Organizational chart

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Financial Plan

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 We shall include the following in the financial plan
to assist in determining the costs, revenues,
expenses, losses, profits, incomes, capital, dividends,
shareholder's investments, assets, and liabilities:
1) Income Statement
2) Balance Sheet
For approximately 5 years plan

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 Income Statement
sales 490,000
Less: operating expenses

Indirect labor cost 14,000

Utilities  16,000
Direct labor cost 124.5
Direct material 500
Insurance  3,400
Rent on facilities  47,000
Selling and administrative salaries 45,00

advertising 86,700
total 212,724.5
Net profit 277,275.5 43
 Balance Sheet
Assets:
Cash 52,380,000
inventory Material 500  3824.5
Direct labor 124.5
Indirect cost 3200

Total asset 52,383,824.5

Liabilities:
Accounts payables 18,000,000 loans from bank on 10% so  198,000,000
amount after 10% is 198,000,000
Total liabilities  198,000,000
Owners’ equity:
Capital 34,380,000
Retained earnings 490,000
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Total Equity: 33,890,000
 Nakysa Cosmetics

Thank you nakysa@contoso.com

www.nakysa.com