SUBJECT: STARTUP

& NEW VENTURE

MANAGEMENT
NAME :
ROLL NO : 2021-20

ELEMENTS OF A
PERFECT
INVESTMENT
PITCH
 THE 5 MUST-HAVE
ELEMENTS OF A FLAWLESS
PITCH
1. An attention-grabbing introduction:
Make investors pay attention by telling a
story. One of the best pitches I witnessed was Rob
Frohwein’s pitch for Kabbage, an online platform
providing capital for small businesses. He talked about
a client who ran an ecommerce company and
struggled to secure a line of credit for inventory
because banks found his business model too unusual.
By providing this story, details and making the
problem personal, Rob gave meaning to the pain point
Kabbage solves.
2. A clear vision of a world with your
company:
Your job is to show investors how
your company will improve lives. George Yu,
the inventor of the mobile sensor device NODE,
used this principle at Nashville, Tenn.'s
Southland conference. He told the crowd,
“Node has the potential to turn anyone into
Superman with superhuman senses.” It not
only got everyone's attention, but he was also
funded and won the Nissan Innovation Award.
3. A solid plan to achieve your
vision:
Every entrepreneur says she only needs
to capture two percent of the market. Okay,
that's great, but investors care more about
how you are going to achieve that milestone.
Your pitch should focus on the execution that
makes your idea a sound investment. Show
investors you have a legitimate plan to
maximize the opportunity by proving an
actionable plan.
4. A clear exit strategy:
While it may be looked down upon in the
world of startups to be thinking about exit
strategy, that is not the case when you are
pitching to investors. They want to see return
and an exit strategy provides just that.
A billion-dollar execution plan alone
won’t convince investors of your business’s
potential to make them money. You must
communicate a strategy for what will happen
after you build it, including who will buy it.
Make sure before you get in front of investors
you research similar deals and how much they
earned.
5. Be prepared and remain engaging:
Your stage presence makes investors
remember you, so train your voice. Perfect your
carriage, confidence, passion and projection,
yet, don't sound too stiff or scripted. One way
to make sure you are prepared is to videotape
yourself and watch the play-by-play to refine
your body language and delivery.
Once you are in a room full of investors,
try to hold an individual’s eyes in the audience
until you get a reaction from the person, then
shift your gaze to another person. This creates
a connection with the audience.