 The cheerful tagline 'langhap sarap - a Jollibee trademark - is

well-known among Filipinos.

 Tony Tan Caktiong, a Chinese immigrant, is the brains behind
this popular food chain.
 His family maintained a Chinese restaurant in Manila at the
time, which enabled him to finish college.
 Furthermore, by establishing a franchise, he has been able to
break into the international market. With over 2,500 outlets in
the Philippines and locations in United States, China, Saudi
Arabia, and many more.
 Caktiong was able to expand across the country after
embracing the fast-food business model, growing his humble
restaurant into one of the Philippines' most successful
businesses.
 Socorro Ramos began her career in publishing and retail as
a salesgirl in a bookshop. With a capital of PHP200, she
and her husband launched National Book Store in Escolta
at the age of 19, selling books and school supplies to
children.
 The Japanese imposed censorship on books and
publications at the time, which included her burgeoning
business. She and her husband supplemented their
income by selling other products such as candies and
soaps.
 The National Book Store now has around 3,000
employees. At the age of 98, Socorro Ramos is worth an
estimated USD3.1 billion, making her one of the country's
richest people.
 Born in China, John Gokongwei JR. was the heir to one
of Cebu's wealthiest families.
 Gokongwei died in 2019, aged 93.
 His family is now one of the most successful Filipino
business families and owns the Robina Land
Corporation, which own Robinsons Supermarkets and
Department Stores, as well as the commercial airline
Cebu Pacific.
 Edgar Sia, the brains behind Mang Inasal is widely regarded
as the Philippines' pioneer in limitless rice meals.
 Sia, who is native to Iloilo City, dropped out of college at the
age of 19 to start his own laundry and photo developing
business.
 Sia, then 26 years old, decided to launch the fast-food
restaurant Mang Inasal - meaning "Mr. Barbeque" in his
native Hiligaynon - in 2003. In his hometown, the first branch
was erected in a mall parking lot.
 Mariano Que discovered a commercial opportunity. Que,
who had worked at a local drugstore before the war,
opened his own drugstore when he noticed the demand for
sulfa, a type of antibiotic used to treat bacterial illnesses.
 Mercury Drug was named after the Roman god Mercury,
who was known for his speed as well as for originating the
medical industry’s symbol, the caduceus. He helped the
company grow over time, and it is today one of the best-
known drugstores in the country.
 In 1945, he founded the Mercury Drug chain of pharmacies
 Pedro founded Lamoiyan Corporation and began producing
toothpaste at a 50% discount to his competitors.
 Hapee and Kutitap, two still-popular brands, were among
them.
 Although overseas brands retaliated by decreasing their
prices, Pedro responded by launching a children’s toothpaste
featuring Sesame Street characters.
 Pedro’s brands have spread throughout Asia, including China,
Vietnam, and Indonesia.
 These juices were not only tasty, but also appealed to
parents, who found the lightweight, vividly coloured
packaging convenient to pack in their children’s
lunchboxes.
 The packaging also helped the juice to stay cold for longer.
 Zest-O now owns 80% of the Filipino juice market and has
spread to other markets in Australia, China, New Zealand,
Korea, Singapore, the United States, and other European
countries.
 Yao’s commercial success has resurrected the Philippines’
juice industry and boosted dalandan orange farmers’
businesses.
 Small-scale entrepreneurs recycle the Doy packs into
handbags for export to other countries.
 While working as a provincial board member in Cebu,
Gregorio Sanchez noticed that pigs sold to market were
visibly underweight.
 He dedicated his spare time to finding the cause for this
anomaly, and did various tests and trials on how to ease
Cebu’s cattle malnutrition, using only the pots and pans in his
home.
 Despite several setbacks, his perseverance paid off: he found
out that the pigs were infected with dangerous bacteria. His
solution was probiotic bacteria that would boost the body’s
healthy bacteria count.
 Sanchez eventually developed his discovery into LactoPAFI
Probiotic Bacteria, which would go on to become a global
probiotics leader with buyers in Japan, New Zealand, Hong
Kong, Norway, Australia, France, and the United States.
 Potato Corner is a well-known food cart company in
the United States. It was founded in 1990 by Joe
Magsaysay, who dropped out of school to work at a
fast-food restaurant.
 He was then offered the opportunity to become a
manager; his store management abilities came in handy
when he and a friend decided to open Potato Corner.
 He went on to become one of the Philippines’ most
successful businesspeople.
 Potato Corner’s food cart business grew rapidly in
1992, and is now a global franchise.
 When Milagros, Clarita, and Doris Leelin founded
Goldilocks, it was a 70-square-metre Makati store with
only two cake displays and ten employees.
 Sisters Milagros and Clarita Leelin had a passion for
baking, and opened their first branch with the help of
their sister-in-law, Doris.
 Goldilocks debuted its franchising programme in 1991.
 The bakeshop franchise now has around 420 stores,
with additional locations in the United States, Canada,
and Southeast Asia.
 Goldilocks has grown from a PHP 66,000 start-up to a
multi-million-dollar food company with over 4,000
workers.