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    Proposal Template

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    This document summarizes the digital marketing services offered by Rest&Bar Marketing, an Atlanta-based company with over 7 years of experience. They provide targeted marketing strategies including social media marketing, email marketing, pay-per-click advertising, search engine optimization, and website marketing. For new franchise clients, they recommend a multi-step digital marketing plan including pay-per-click advertising and search engine optimization to generate leads, optimizing websites and landing pages to capture customer information, implementing email marketing campaigns to engage with customers, and utilizing social media platforms like Facebook and LinkedIn to build brand awareness. They provide estimated costs for each marketing channel and an overall monthly budget for a comprehensive digital marketing campaign.

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    Proposal Template

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    This document summarizes the digital marketing services offered by Rest&Bar Marketing, an Atlanta-based company with over 7 years of experience. They provide targeted marketing strategies including social media marketing, email marketing, pay-per-click advertising, search engine optimization, and website marketing. For new franchise clients, they recommend a multi-step digital marketing plan including pay-per-click advertising and search engine optimization to generate leads, optimizing websites and landing pages to capture customer information, implementing email marketing campaigns to engage with customers, and utilizing social media platforms like Facebook and LinkedIn to build brand awareness. They provide estimated costs for each marketing channel and an overall monthly budget for a comprehensive digital marketing campaign.

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    This document summarizes the digital marketing services offered by Rest&Bar Marketing, an Atlanta-based company with over 7 years of experience. They provide targeted marketing strategies including social media marketing, email marketing, pay-per-click advertising, search engine optimization, and website marketing. For new franchise clients, they recommend a multi-step digital marketing plan including pay-per-click advertising and search engine optimization to generate leads, optimizing websites and landing pages to capture customer information, implementing email marketing campaigns to engage with customers, and utilizing social media platforms like Facebook and LinkedIn to build brand awareness. They provide estimated costs for each marketing channel and an overall monthly budget for a comprehensive digital marketing campaign.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    7 views22 pages

    Proposal Template

    Uploaded by

    for gdrive
    This document summarizes the digital marketing services offered by Rest&Bar Marketing, an Atlanta-based company with over 7 years of experience. They provide targeted marketing strategies including social media marketing, email marketing, pay-per-click advertising, search engine optimization, and website marketing. For new franchise clients, they recommend a multi-step digital marketing plan including pay-per-click advertising and search engine optimization to generate leads, optimizing websites and landing pages to capture customer information, implementing email marketing campaigns to engage with customers, and utilizing social media platforms like Facebook and LinkedIn to build brand awareness. They provide estimated costs for each marketing channel and an overall monthly budget for a comprehensive digital marketing campaign.

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    of 22

    Focused Marketing x Personal Touch

    Get your marketing on track!


    Our Company
    ➔ Atlanta-based

    ➔ More than 7 years experience in


    Digital Marketing

    ➔ One of FEW certified Digital


    Marketing companies in the U.S.
    Targeted/Results-Based Marketing
    1.Social Media Marketing

    2.Email Marketing

    3.Pay-Per-Click (PPC)

    4.Search Engine Optimization (SEO)

    5.Website Marketing
    Common Misconceptions About
    Digital Marketing
    1. Too expensive

    2. Doesn't work

    3. Only works for LARGE corporations

    4. Your customers don’t look at your pages

    5. Your online presence doesn’t affect what


    customers think about you
    Getting Started w/ rest&bar
    What you do…
    1)Provide us with as much info
    about your customers as possible
    (demos, frequency, main services
    utilized, etc.)

    2)Provide us with as much info


    about your business as possible
    (past marketing efforts, sales
    revenue, goals, etc.)

    3)Sit back and relax


    Getting Started w/ Rest&Bar
    What we do…

    1.Develop Strategy/Plan

    2.Vertical Selection

    3.Create Content for Campaign Launch

    4.Launch Your Marketing Campaign

    5.Track & Adjust for Efficiency


    By Franchise Update
    High Level Strategy: Franchise
    Step 1: PPC & SEO (Information
    search)

    Step 2: Website & Landing


    Pages (Info Capture)

    Step 3: Email Marketing (List


    Building/Drip Campaigns)

    Step 4: Facebook Marketing


    (Building retargeting ads) &
    LinkedIn
    High Level Plan: Franchise
    Step 1: PPC & SEO
    Maps/Reviews

    PAID

    ORGANIC
    High Level Plan: Franchise
    Step 1: Your competitors

    - First, understand that your


    competitors are more than just
    competing auto shop franchises.

    - Midas is in PPC space.

    - Largest competitor will be third


    party franchise advertisers
    High Level Plan: Franchise
    Step 1: Your competitors
    - Not impossible to reach the first
    page for organic search results

    - All other spots are taken by third


    party recruitment companies

    - Cons: a lot of space is taken by


    third party competitors

    - Pros: You’re more likely to stand


    out when we get you on the front
    page of results!
    High Level Plan: Franchise
    Step 1: PPC & SEO Currently
    High Level Plan: Franchise
    Step 1: PPC & SEO Currently
    High Level Plan: Franchise
    Step 1: PPC & SEO Plan of Action

    - PPC

    - Target: GA, FL, SC, NC, AL,and TN

    - Focus: Investors, Franchise Interests, Entrepreneurs

    - SEO

    - On Site Optimization (Content, Titles, Meta Tags, Site Map, etc.)

    - Link Building & Social Bookmarking (Tumblr, Digg, Reddit, Twitter)

    - Customer relationship dashboard


    High Level Plan: Franchise
    Step 2: Website/Landing Page Plan

    Goal: Capture the information of


    ALL interested visitors

    Procedures: Install Facebook


    pixel, Integrate with email
    marketing software, Upload new
    content/revise current info,
    optimize for SEO.
    High Level Plan: Franchise
    Step 2: Website/Landing Page Plan

    Ideas:

    Video Content on front page

    Downloadable content and


    educational information

    Testimonials

    Getting Started

    How-To’s
    High Level Plan: Franchise
    Step 3: Email Marketing

    Goals: engage with customers who


    have visited the sited or landing
    page.

    - Top of Mind Awareness

    - Educational

    - Informational

    - Competitor Comparisons
    High Level Plan: Franchise
    Step 3: Email Marketing

    Goals: engage with customers who


    have visited the sited or landing
    page.

    - Top of Mind Awareness

    - Educational

    - Informational

    - Competitor Comparisons
    SOCIAL MEDIA
    ➔ Page Creation/Set Up/Optimization
    ➔ Content Management (Posting)
    ◆ Images, Video, Copy
    ◆ Scheduling/Dissemination
    ◆ Install Facebook Pixel
    ◆ Add videos to Youtube channel
    ◆ LinkedIn page setup
    ◆ A/B Testing
    ➔ Ad Spending (Facebook Retargeting)
    ➔ Social Listening/Engagement (Reviews, Comments, Messages)
    ➔ Like/Follower/Subscriber Growth
    ➔ Analytics/Reporting
    Campaign Cost
    1. PPC: $1,500/mo. ($1,200 ad spend/$300 management fee/$500 setup
    fee)

    a. Keyword Management/Development

    b. A/B Testing

    c. Funnel Development/Management

    2. SEO: $1,100/mo. (On-Site SEO Fee: $500 *Not recurring*)

    a. Rep. Management Dashboard ($300 + $75 per location= $600)

    b. Listing Distribution: Infogroup, Neustar/Localeze, Acxiom and


    Factual
    Campaign Cost Cont.
    4. Social: $1,250/mo. On Site SEO *One Time
    Fee*: $500
    a.Facebook
    Onboarding Fees *One
    Time*:
    i.Setup: $500 (One-time fee for current locations)
    $1,550 (PPC, FB,
    LinkedIn, Youtube,
    ii.Management: $700/mo. Google+, email
    campaign setup fees)
    iii.Ad Spend: $200/mo.
    Total Package
    b.LinkedIn, Youtube, Google+: $350/mo.
    (Month 1):
    5. Email Marketing:$500-$750/mo. ($200) $6,150/month
    Total Monthly After
    6. Content Marketing: $700/mo. Month 1: $5,350
    a.Blog/Vlog Creation
    Schedule A Strategy Session
    Jordan Steen

    Founder @ Rest&Bar Marketing

    Phone Number here

    Email address here

    Web address here

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