Speedex Group

Speedex Tools & Hardware Store

& UNS FARMS
SPEEDEX TOOLS-Communication Services Ecosystem

Social

2021 E-Commerce Retail Started

E-Commerce
Experiential/ Website • Website Design
Commercial • Search Optimization
properties Brand &
• CMS & Google Tools
Products

2021

• Magento Integration
• You tube integration
• Gallery
Dealer Customer • Customer testimonials
Outlets Engagement • Garden Flowers started
Utilities
2022 Social & Genset Microsite

Dealer Hub
• Strategic Plan Presentation
• Page creation and management
• SEO for top selling products
• Ecommerce-Brand Awareness in GCC
 SOCIAL

Social

E-Commerce
Experiential Website
properties Brand &
Products

Dealer Customer
Outlets Engagement
Utilities

Dealer Hub
The Opportunity: Audience on Social Media

Students | Engineering Enthusiasts |

Category Enthusiasts Interest Groups etc.

Small & Medium Construction Business

Owners | Contractors and Suppliers
Prospective Buyers [Short & Long Term Intenders]

Construction Owners People in Construction Business

Architects | Builders | Construction

Category Personalities
workers | individuals | labor

Speedex Employee | Dealer Staff |

Employee / Prospects Students | Interns

All those whose lives have been

UAE Citizens touched by Speedex products as end
beneficiaries
The Role: Social Media @Speedex Group

Category Enthusiasts

1 Primary Role

Across TG
Prospective Buyers

People Driven Brand Building

Construction Owners

2 Secondary Roles
Social Media Role Category Personalities

Product Support | Employee Branding | Influencer Marketing |

Product Pitch
Employee / Prospects

UAE Citizens
The Social Media Personality: Support Marketing Mix

The Conventional Media The Social Media

Helping in creating
awareness Print Media

Creating strong and

Driving in-depth
People positive brand and
Website
product knowledge Driven Brand thereby establish affinity
among the other
Building stakeholders
Do it Yourself-Culture
Helping Sales &
Dealerships
Aftersales

Product Awareness
Events & PR
& Word of Mouth

Instrumental in driving all these

 Spelling to be corrected

To leverage these opportunities, Speedex Tools @ Social Media

needs to have a compelling Personality.
Towards the Speedex@ Social Media Personality

A more ENGAGING, RELEVANT, SCALABLE personality

A social media presence about Speedex Group

The Social Media Personality : Brand Connect

Creating Impact that is ahead of

Building on Innovations that time backed with Innovation and

er
shape the category

iv
hard work

Fu
Dr

tu
n

ris
tio

tic
va
no
In
Do it Yourself-Culture
Ch
Hard work that creates positive an p
change which is long term and g s hi Leadership that is respected
e er by Industry and category
sustained M d
ak a
er Le

With world class quality and service, Speedex is the wholesaler and distributor of tools, hardware and home-improvement products
Social Media : 21th NOV - Present
40000
•
FACEBOOK
Page likes/Fan base – 23662
• Posts per Week – 2
• Engagement Rate – -0.5%
• Average People Daily Engaging with Speedex FB – 41
• Average Page Content Reach – 250
• Average Page Content Impressions – 1255
10000
12-May 22-May 2-Jun 12-Jun

Fan Base
400
350 • Followers – 315
TWITTER

300 • Tweets per day - 0

250
200
• Engagement Rate – 0%
150 • Total Impressions – 3000
100
50
0
12-May 22-May 2-Jun 12-Jun

Followers
300
250 • Subscribers – 207
YOUTUBE

200 • Total views – 107107

150 • Total videos – 20
100
50
0
12-May 19-May 26-May 2-Jun 9-Jun

Subscribers
Performance • Website Traffic
• Keywords
Website Analytics

Performance Metrics
Website Analytics

Performance Metrics

Avoid enormous network payloads Large network payloads cost users real money and are highly correlated with long load times.

URL TRANSFER SIZE

https://www.speedextools.com/pub/media/speedex/carousel/image/y/a/yato_webex-02.png 2.31MB

https://www.speedextools.com/pub/media/speedex/carousel/image/h/o/hozelock_webex-02.png 1.92MB

https://www.speedextools.com/pub/media/speedex/carousel/image/c/a/camping_webex-02.png 1.00MB

https://www.speedextools.com/pub/static/frontend/Sm/market/en_US/css/config_default.css 188KB

https://www.gstatic.com/recaptcha/releases/Km9gKuG06He-isPsP6saG8cn/recaptcha__en.js 160KB

https://www.gstatic.com/recaptcha/releases/Km9gKuG06He-isPsP6saG8cn/recaptcha__en.js 159KB

https://connect.facebook.net/signals/config/247776844177344?v=2.9.89&r=stable 84.1KB

https://www.speedextools.com/pub/static/frontend/Sm/market_child/en_US/jquery.js 81.0KB

https://www.googletagmanager.com/gtag/js?id=G-EMNGX9HHE6&l=dataLayer&cx=c 75.6KB

https://www.googletagmanager.com/gtag/js?id=AW-935794231
Website Analytics

SEO Issues
Keyword Approach

Categorization into:
Priority 1, Priority 2 & Priority 3
Brand Keywords
keywords
• Keywords basis the brand searches
• Product related searches
• Example: speedex tools, speedex, tools, hardware, P1 Focus more on On-Page.

tools & hardware, machinery,

Product Keywords Equal focus on on-page &

• Product keywords that are relevant and have decent
P2 off-page optimization.
search volume.
• Example: generator, bosch holeshaw, socket set,
sealing tape,cooler combo
Focus more on off-page and
P3 new areas of content
Popular Keywords creation.
• Generic keywords that are popularly searched
• Example: agricultural tools, construction hardware,
machine hardware, machine tools
Competitor Keywords Generated--- ACE

 safety shoes  hardware stores

 torquing wrench  hardware store
 wrench torque
 hardware shop near me
 solar lights for outdoor
 hardware shops near me
 drill bits
 building materials shops near me
 vacuum cleaner karcher
 electrical shops dubai  speedex

 black and decker air fryer  hardware shop

 dubai electrical shop  acrylic sheet
 drilling bits
 hardware shops
 knobs for doors
 styrofoam
 speedex tools
 hardware store near me
 lamp meter
 nearest hardware store to me
 hardware near me
 mdf board  weld machines

 speedex dubai
Keyword Ideas
Keyword By Traffic
SEO-Keyword By Traffic www.unsfarms.com
SEO Keywords
Backlinks
Thank You