Navigating Media and the

Internet in the Digital Age

Communication and
the Media
 Communication
Is a process of sharing ideas and opinions about issues,
people, events, and places between or among persons
through various channels with the intent to gain common
understanding.
 Communications

The term communications refers to the technical means of

communication of the channels through which messages
are conveyed.
 Media

The main means of mass communication

(broadcasting, publishing, and the Internet),
regarded collectively.
 Media
The media may be classified into traditional media and new
media.

Traditional media include the mass media such as

newspapers, radio and television
New media include computers, mobile phones, and other
digital gadgets
 Information

Refers to the message conveyed by a sender to

its recipient through various channels.
 Multimedia
Is the combination of video, sound, image,
graphics, and animations in one platform like
computer and internet.
Multiple forms of media
The Process of
Communication
 Five Elements that
Characterize the
Communication Process
1. Interactors
2. Message or Information
3. Medium
4. Feedback
or Reaction
5. Communication Environment
 Interactors

Are both sender and recipients of the message which

may include person - to - person or a person- to-
group level of communication.
 Message

Is the information or the verbal and nonverbal message being

conveyed to another person or a group of people.
 Medium

Is the channel through which the message is

coursed.
 Feedback or
Reaction
Is the response to a message or behaviour.
 Communication
Environment
Is the context in which the communication takes
place.
Example 1:

Interactors Medium Message

Example:

Communication
Feedback or Reaction
Environment
Example 2:

Interactors Message Medium

Example:
Click icon to add picture

Communication
Environment Feedback or Reaction
Role of Today’s Media and
Information in Society
 In the Philippines, communication media
perform three major functions: (1) To inform, (2)
to entertain, and (3) to educate.
 Communication and media play important roles in
society. Crispin Maslog, a communication educator, in
his book, Philippine Communication: An Introduction
(2007) categorizes these roles into political, economic,
and social.
Cultural roles must be added to understand how
communication and media contribute to cultural
development.
Political, Economic, Social and Cultural.
 The United Nations Educational, Scientific, and Cultural
Organizations or UNESCO (2011) also highlights the important
role of media and information in a democratic society, especially
in promoting and protecting peoples right to communicate,
access information, and engage in social and civic activities.
Media and the internet also set the trends and fads,
shape attitude, model behaviour, and influence
worldviews.
 In a democratic society, communication media are
expected to serve as a platform for people to express their
opinions, issues, concerns and seek redress further
grievances.
They should also be a channel for intercultural dialogue
and understanding.
 The media, Internet, and other information providers are
drivers of the phenomenon called information explosion,
which refers to the availability of enormous amount of
information, often in real time from different sources.