APPLE INC.

Ungureanu Alexandra-Bianca
Faculty of International Business and Economics
Group: 917 C
Apple Inc. is a leading multinational technology company
based in California that develops and sells electronics.

The organization was founded by Ronald Wayne and

Steve Jobs in 1977.  Apple currently holds the spot as the
second  largest information technology company based
on revenue in the world. As the first U.S company valued
at more than  700 billion dollars, Apple is the largest
publicly traded corporation by market capitalization. 
Here is a list of product that the
company provides to the users:

• Consumer electronics – Ipad, iPhone, iPod

• Personal Apple computers – MacBook

• Servers

• Computer software – Macintosh

• Digital media distribution – iTunes

iPhone is the first smartphone introduced by Apple Inc.
Probably the most popular and successful product among
other consumer products of Apple till the date. The first
iPhone was launched in 2007. It was called the First
Generation iPhone.
It became the first ever smartphone with a multitouch
function and compact design which can handle all the day
to day activities of people.

The market today

Today iPhone is one of the most retailing
smartphone around the globe. As smart phone
are getting popular the company Apple is trying
its best to provide and innovate the modern
technology to its devices.
The company builds Apple Stores, which are
mostly situated at prime locations, allowing
customers to experience Apple products
before making the purchase.
• Effect on costs
The price tag on Apple products is high unlike that of other companies. The
features of Apple’s products are high quality and unmatched in the market.
Therefore, Apple is able to charge high prices, but customers still buy because they
feel the products are worth.

• Effects on other electronics companies

Apple is the leader in the tech world and it has a major impact on other electronics
companies. Its greatest rival in the mobile technological market is Samsung that
leads the competition in the sale of mobile devices. Furthermore, Apple faces
competition from other smaller companies that have improved their products to
tap into the market.
Mission and Vision

The core of Apple’s Vision is to provide customers with user-friendly, non-

intimidating technology. It understands the fact that not all users are computer experts and
makes the user comfortable with their interface.
The Mission of the company is to bring the best personal computing experience to all walks of
people – from students to teachers and professionals.
Conclusion
The main conclusion that can be drawn is I found to be the most interesting about Apple is how
they are very innovative and early adapters. Apple is usually the first company to come out with
a new product line before anyone else. It’s one of the most successful companies nowadays.
Thank you for watching!