Consulting and Research Undertaking at XLRI

Question 1

One of the most aspiring Automobile Brand has used one of the legendary selling line At 60 miles an hour the loudest noise in the new ----- comes from the electric clock . The line sometimes is referred as the most famous tagline in advertising history. a) Audi b) Rolls Royce c) BMW d) Porsche e) Mercedes

Question 2

Which of the following is the CORRECT way to record an unrealized holding gain on a trading investment? An unrealized holding gain is recorded as: A. a receivable on the balance sheet. B.an increase to current liabilities. C .a gain on the income statement. D.an adjustment to stockholder s equity.

Question 3*

Which of these is not a part of 7s framework? A. Structure B. Style C. Skill D. Society

Question 4

"Work expands so as to fill the time available for its completion. Which principle/law? A. Dilbert's law B. Parkinson's law C. Peter's principle D. Murphy's law

Question 5*
Which motivation approach is used in the pic below? A. Carrot Approach B. Stick approach C. Carrot & stick approach D. None of these

Question 6

The marketing plan is the only type of plan that adds material and value to a full business plan. A) True B) False

Question 7

______ is when a firm sells its products in a limited area, for a limited time. A) R & D venture B) Pioneering business C) New entrant business D) Test marketing

Question 8

The quick ratio EXCLUDES which of the following? A. Accounts Receivable B. Inventory C. Cash D. Marketable Securities

Question 9

Which company coined the term "Born Global" firms in the year 1993? a) A.T. kearney b) Booz & Company c) BCG d) Mckinsey e) None of these

Question 10
Use the following information to answer items 10-11:

For the year 2010 a company had Sales (all on credit) of $830,000 and Cost of Goods Sold of $525,000. At the beginning of 2010 its Accounts Receivable were $80,000 and its Inventory was $100,000. At the end of 2010 its Accounts Receivable were $86,000 and its Inventory was $110,000. 10 - The inventory turnover ratio for the year 2010 was A. 8.3 B. 5.25 C. 7.9 D. 5

Question 11
Use the following information to answer items 10-11:

For the year 2010 a company had Sales (all on credit) of $830,000 and Cost of Goods Sold of $525,000. At the beginning of 2010 its Accounts Receivable were $80,000 and its Inventory was $100,000. At the end of 2010 its Accounts Receivable were $86,000 and its Inventory was $110,000. 11 - . The accounts receivable turnover ratio for the year 2010 was A. 10.3 B. 9.65 C. 10 D. 11

Question 12 The process used to collect information about the duties, responsibilities, necessary skills, outcomes, and work environment of a particular job is called: A. Job Analysis B. Job Evaluation C. Job Description D. Job Specification

Question 13

______ is NOT an idea that good marketing strategy focuses on A) Harvesting the business plan B) Overall strategy your firm pursues in the market C) The sales plan D) The longer-term competitive plan

Question 14

Strategic Groups are a cluster of firms that share similar strategies which one below is not one of the characteristics of that group: A. Breadth of product and geographic scope B. Price and Quality C. Location

Question 15*
X said, ""the study of crippled, stunted, immature, and unhealthy specimens can yield only a cripple psychology and a cripple philosophy." Hence, he studied only top 1 % of college population for his research. Inspite of its narrow research base, the motivation theory proposed is one of the most widely used. Identify the theory. A. Maslow's Heirarchy of need B. Alderfer's ERG theory C. Manfred Max Neef's Fundamental human needs D. Herzberg's two factor theory

Question 16

______ is a statement that is not expected in the business plan. A) Balance sheet B) Income statement C) SEC filing statement D) Cash flow statement

Question 17

In the wake of destruction in first world war, X was formed to establish universal lasting peace based on social justice.Identify X A. WTO B. UN C. GATT D. ILO

Question 18*

Which Category/Brand of Product ?

Question 19

Two unassailable assumptions of industry: No two organizations are totally different and, ______________________

A. No two are the same B. The customer selects the company (advertising does not influence) C. Price and quality dictate your business

Question 20

______ is a product or service that is kept as a trade secret or is protected legally using patients, trademarks, copyright, or service mark A) Tagline B) Pioneering business C) Test marketing D) Proprietary technology

Question 21*

Brand X was first created by Matsushita Electric Industrial Co in 1955. for the American region because their best selling brand Y in Asia had been registered by another company. From March 2010 every product of company is sold under the brand Name X. Identify X &Y

Question 22

If a company's share price falls, then its P/E ratio and dividend yield: A. P/E ratio: increase; Dividend yield: decrease B. P/E ratio: decrease; Dividend yield: decrease C. P/E ratio: increase; Dividend yield: increase D. P/E ratio: decrease; Dividend yield: no effect E. P/E ratio: decrease; Dividend yield: increase

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Thank You!