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Submitted To : Dr. Monika Agarwal

Submitted By : Akash Verma ( M.B.A 1st year )

Project No. : 02

Topic : Procurement , Processing and

Distribution of product in
Parag Dairy

Destination : Parag industry (Lucknow)

Date : 03-November 2022

 Objective
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 Study about the Procurement of Milk in Parag.

 Study about the Processing of Milk in Parag.

 Study about the Distribution of the milk and Milk

products in Parag.
 Company profile
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TYPE : Public

INDUSTRY : Dairy

FOUNDER : Mr. Devendra Shah (chairman)

MANAGING DIRECTOR : Mr. Pritam Shah

Key people : Akshali Shah (Senior vice President)

FOUNDED : 1992

Annual turnover : 2034.57 Crore

headquarter : Mumbai & Pune , Maharashtra , India

AREA SERVED : All over India

 HISTORY

Parag Milk Foods started as a dairy in Manchar with a 20,000 liter capacity in 1992. It concentrated

on a niche segment, producing skimmed milk powder and by 2004 became India's largest exporter

of the skimmed milk powder. However, the company faced a challenge when the 

Government of India banned export of milk powder on account of local milk shortage. Thereafter

the company began investing in cheese production in 2008. The company invested in a new facility

to produce 1200 tonnes of cheese monthly at a time when the country only produced 600 tonnes of

cheese a month. Consequently, there was a huge increase in cheese consumption in India with the

expansion of quick-service restaurants in the country.

 Brands and brand pillars
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 Parag brands  Brand pillars
 Gowardhan
 Goodness
 Go
 Innovation to Inspire you
 Topp Up
 Environmental Sustainability
 Pride of Cows
 Ambition

 Nutrition
 Product manufactured in parag
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 methodology
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 My research project work is the study ABOUT PARAG PRODUCT
(Milk , Flavoured Milk , Sweet Curd , Mattha , Butter etc.) in
LUCKNOW.
 This project includes signification of research , research design ,
method of data collection etc.

Method of Data Collection

 As the research is about consumer behavior so questionnaire is the
best method to collect information about the consumer perception.
 Milk Procurement
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 Milk production is mostly carried out in rural areas from where it is
transported to the milk processing plant.
 In Parag, milk is regularly collected and transported twice a day,
morning and evening.
 Milk Procurement in 29 districts across Maharashtra, Andhra Pradesh,
Karnataka, Tamil Nadu.
 Tie Up with – 3400 villages level milk collection centers.
 In some case, milk is brought to the dairy plant by the individual
producers in their own vessels of any type.

Collect milk from First check quantity by weighing

Testing
producers machine and calculate fat %.

Ready to be dispatched to Pay According to

the milk chilling center. fat percentage.
 Processing
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Fresh Milk

Aging / Firm entation Separation

Sour milk
and yogurt Cream Skimmed milk

Churning

Butter milk Lactic butter

Heating Heating

Butter Oil Spices Ghee

Local Cheese Whey
 After Processing of Fresh Milk

Packaging starts into different-different Quantity

Ready to dispatch the product as per Suppliers Demand

Supplier distribute product at Local markets , Super markets and to the small &
large Retailers

Customer
 Extensive Sales , Marketing and
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Distribution Network

Well Entranced Pan-India Distribution Enormous potential to grow in

Network India

Pan India Distribution Network 15 depots ,

104 super stockists , 3000+ distributors .

Dedicated sales and Marketing team

comprising of 560 personnel to serve their
retail as well as institutional customer .

Deploys product specific marketing and

distribution strategy
 Region Wise Distribution in India
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Super Stockists Distribution Depots

8%
2% 7%
25% 20%
15%
30%
40%
33%
10%
27%
27% 16%
13%
27%

Mumbai North East West South

 LEARNING OUTCOMES
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We learn about their milk Procuring process.
We learn about Processing Milk and how they
separate Ghee, Butter , Cheese and so on from
Milk.
We learn about their distribution process.
We learn about overall process and increase our
knowledge.
We also see some new upgraded machinery.
 Parag Dairy Visit
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 BIBLIOGRAPHY
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Help from internet following website links have been used in the completion
of this project.

• Official website – www.paragmilkfoods.com

• https://en.wikipedia.org/wiki/Parag_Milk_Foods

• http://

www.forbesindia.com/article/work-in-progress/parag-milk-foods-whey-t

o-go/53211/1

. Forbes India.

• https://
THANK YOU