MOTION

INFORMATION
AND
MEDIA
What is motion media?
A form of media that has the
appearance of
moving text and graphics on a
display.
I’ts purpose is to. communicate
information in multiple ways. 
General Characteristics of Motion Media:

• It communicates message to large,

heterogeneous, and anonymous audiences

• It communicates the same message to mass

audiences simultaneously, sometimes in public,
other times in private;

• It embodies messages that are usually

impersonal and transitory;
• It is multi-sensory such that the audience’s sight and hearing
are stimulated in concert. Such a combination of sensory
stimuli forms a complex synergism that can significantly
enhance communication. This powerful double-barreled
combination of dual-sense stimulation contributes in large
measure to the compelling influence of motion media;

• It is a formal, authoritative channel of

communication. Accordingly, its power in
informing and entertaining lies in the
communicator’s ability to control visual and aural
stimuli;
• It is instrumental in behavior and attitude
modification – that is, attitude formation, change,
conservation, and canalization (directing a
performed attitude to a new direction);

• It confers status upon issues, persons,

organizations, or social movements.
 Customizable
"Online
Interactive
Videos

"Conversational“
INTERACTIVE Online
VIDEO Interactive
FILM Videos 

"Exploratory"Online
Interactive Videos
Different formats
ANIMATION of "MOTION
MEDIA"

DOCUMENTARY
FILM OTHERS
 ADVANTAGES AND LIMITATION OF
"MOTION MEDIA"

SKILL PROBLEM
MOTION
LEARNING SOLVING

CULTURAL
PROCESSES DRAMATIZATION
UNDERSTANDING

SAFE AFFECTIVE  ESTABLISHING

OBSERVATION LEARNING COMMONALITY
 Video and animation take us into the fourth
dimension, portraying movement, process, and
unfolding. They take us a step closer to our lived
experience of moving through time and the change it
brings. Like audio, video is fleeting; like images video
captures everything at once, thus encompassing many of
the same advantages and disadvantages of these media.
Video excels at depicting action, and young people's
immersion in video has sharpened their visual capacities
and their ability to divide their attention among many
things happening at once on their screens
the hands of skilled editors, video and
animation can also deconstruct action,
dividing the whole into segments for studied
consumption and analysis. They can portray
the full richness of realism or they can
simplify, stripping away distracting details to
focus on the essential. They can offer a visual
portrayal of abstract theories and concepts.
As video production has become less expensive, many
people have jumped in to produce their own without
due consideration of production "values" such as
lighting, distance from the subject, contrast between
subject and background, focusing on the right things,
and more. Video quickly loses its power when used
for static situations such as lectures, readings,
displaying photos, etc. The first rule of video is to say
no when there is no visual action or narrative (Halls,
2012).