Profil and personal trait of

the Successful Entrepeneur

Female Entrepreneur

Oprah Winfrey
 Who is she?
Oprah Winfrey is an American television personality,
actress, and entrepreneur whose syndicated daily talk
show, The Oprah Winfrey Show, was among the most popular
of the genre. She became one of the richest and most
influential women in the United States.
• Born in January 29,1954 is an American media
proprietor , talk show host, actress, producer and
philanthropist

• She is best known for her talk show 'the Operah

Winfrey Show', which was the highest-rated television
program of its kind in history and was nationally
syndicated from 1986 to 2011.

• Dubbed the "Queen of All Media", she has

been ranked the richest Africa-American of the 20th
century, the greatest black philanthropist in
American history, and is currently North America's
first and only multi-billionaire black person 
• At the age of 17, began working at
WVOL radio in Nashville
• AT 19 years old , she became youngest
person and first African-American
woman to anchor the news at WTVF-TV
• CO-anchor the six O-Clock News in
Baltimore
• CO-host of local talk show ,People are
talking
• She Launched her own production
company and became internationally
syndicated.
• By the mid-1990s, she had reinvented
her show with a focus on literature, self-
improvement , and spirituality.
 Her Business Ventures
The Oprah Winfrey Show

•  The Oprah Winfrey Show entered national syndication and became the highest-rated talk show in TV history. It aired for 25 seasons
before going off the air in 2011 and remains the highest-rated talk show on American television. It won dozens of Emmys, was seen by
an estimated 30 million viewers a week in the United States and was broadcast internationally in 111 countries.

Entertainment Entrepreneur

Not content to work for someone else, Oprah founded her own production facility in 1988, Harpo Studios . Since then, it has grown into
Harpo, Inc. which employed about 250 full-time staff at its peak in television and film production, magazine publishing and online
media,. She is also co-founder of Oxygen Media which operates the Oxygen Network, a cable network for women reaching more than 54
million viewers.

O Magazine

In 2000, Oprah launched O, The Oprah Magazine in partnership with Hearst Magazines, a monthly magazine that has become one of today's
top women's lifestyle publications. It now has a circulation of more than two million monthly readers and Fortune called it "the most
successful start-up ever in the industry." In 2004 she launched O at Home, a seasonal home design magazine.

Philanthropy

In 1987 Oprah created The Oprah Winfrey Foundation "to support the education and empowerment of women, children, and families in the
United States and around the world." The charity has awarded millions of dollars to organizations throughout the world to improve
education and healthcare. In 1997 she founded Oprah's Angel Network to inspire people to make a difference in the lives of others. So
far the group has raised $80 million from audience donations and some celebrity contributors.
What makes Oprah Winfrey a successful entrepreneur?
1. Your past doesn't define you
Winfrey didn't let her past experiences define her. Instead
of basing her identity on a previous life of poverty, abuse
and self-destructive behavior, Oprah focused on her potential
and started on a new path.
2. Education is the key to progress
Oprah has stated that her father's love of learning was key
to helping turn her life around. She believes that the only
way a person can truly grow is by changing their way of
thinking.
3. Don't be afraid to try something new
Much of Oprah's success can be attributed to the fact that
she took risks and was willing to venture into new territory.
4. Be authentic and intentional
Oprah made a conscious decision to change the show's
format to align with her values. The change in format
proved to be beneficial; it led to even 
greater acclaim and popularity, demonstrating that
don't have to compromise your values to become
successful. On the contrary, making intentional,
authentic choices can often lead to greater success.
5. Find success through service
Oprah didn't reach the heights of success by
continuously pursuing it. Instead, her primary goal
has been to fulfill her calling as a teacher and 
serve others.Our culture tends to believe that success
must be doggedly pursued at all costs. Oprah's life
demonstrates that you can become successful simply by
serving others.
12 business lessons from
Oprah Winfrey
1. Always be authentic

“I had no idea that being your authentic self could make me as rich as I’ve become. If I had,
I’d have done it a lot earlier.”

2. Take risks

“I believe that one of life’s greatest risks is never daring to risk.”

3. Thrive on challenges

“Challenges are gifts that force us to search for a new center of gravity. Don’t fight them.
Just find a new way to stand.”

4. Do your best

“My philosophy is that not only are you responsible for your life but doing the best at this
moment puts you in the best place for the next moment.”

5. Go with your gut

“Your gut is your inner compass. Whenever you have to consult with other people for an answer,
you’re headed in the wrong direction.”
6. Learn from failure

“Do the one thing you think you cannot do. Fail at it. Try again. Do
better the second time. The only people who never tumble are those who
never mount the high wire. This is your moment. Own it.”

7. Share your personal story

“Books were my pass to personal freedom. I learned to read at age 3, and

discovered there was a whole world to conquer that went beyond our farm
in Mississippi.”

8. Don’t worry about your competitors

9. Help others

“What I know for sure is that what you give comes back to you.”
10. Follow your passion, not the money

“What I know is, is that if you do work that you love, and the work
fulfills you, the rest will come.”

11. Be grateful

“Be thankful for what you have; you’ll end up having more. If you
concentrate on what you don’t have, you will never, ever have enough.”
12. Keep good company

"Surround yourself with only people who are going to lift you higher."
 What challenges did Oprah face as an
entrepreneur?
Before becoming a media
With everything that Oprah
mogul and the queen of
Winfrey had to endure, one
daytime TV, Oprah Winfrey
would think that she would
went through a tumultuous
be immobilized by her
childhood. At an early age,
struggles. However, she
she already exhibited an
proved everyone wrong by
incomparably resilient
refusing to give up.
character that allowed her
Determined to turn her life
to get through challenges
around, she continued to
and adversities, like
move forward and be
wearing dresses from potato
dauntless in the face of
sacks in going to school and
seemingly insurmountable
being abused by members of
setbacks. 
her own family. 
 Oprah Winfrey changed the world
• Oprah Winfrey has influenced the way women think, talk, eat, study, shop,
exercise and lead. She has changed our everyday culture and vernacular to include
respect for the emotional and spiritual. She has supported the arts, produced and
starred in ground-breaking films that challenge stereo-typing of any sort, and
single-handedly revolutionized the book industry and the way we read literature
through her focus on-- and love of—books and reading.
Oprah is a powerhouse of a woman who has put her talents, efforts, celebrity and
money into shining the spotlight onto those throughout the world who are less
advantaged than she, acting to help lift them from that situation—thereby proving
beyond a doubt that one woman can indeed change the world. Oprah is often
described as one of history’s most powerful women —and in enormously impressive
and profound ways-- she has used all of her power for good.