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 Alibaba Strategy Diamond
Where will we be
active (and with how
much emphasis)? ARENAS VEHICLES
• Product categories : 40 different
major categories including
How will we get there?
electronics, machinery and apparel • Internal development: Tech,
• Channels: applications and websites
• Market segments: - Risk averse Logistics, Media
online buyers _Advertisers for the •  Alliances: My banks _ Alimema
various group of customers and (Advertising partner) - Alipay
suppliers looking for wider range
• Value: Access to a global market and
ECONOMIC cross border
pinpointed advertising for products
and special customer services
LOGIC

STAGING
What will be our speed and
sequence of moves
• The ecosystem  built was simple at first: linked
buyers and sellers of goods. As technology
advanced, more business functions moved
online—including established ones, such as
advertising, marketing, logistics, and finance,
and emerging ones, such as affiliate marketing,
product recommenders, and social media
influencers. And as it expanded its ecosystem
to accommodate these innovations, it created
new types of online businesses, completely
reinventing China’s retail sector along the way.
DIFFERENTIATORS
How will we win?
• Huge Customer Base
• hold the record of having the
world’s largest IPOs of all time;
How will returns be obtained? in 2014 they went public and
had a valuation of US$231
• It doesn't source or keep stock and logistics billion!
services are carried out by third party providers • strong capital base and high
• uses a competition pricing in setting the price of a cash flow
product in comparison with its competitors
• Easy entry, Ecosysteme, Trust and security, scale,
services and localization

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