TITAN

● Mission : We will do this through a pioneering spirit and a caring, value-driven culture that
fosters innovation, drives performance and ensures the highest global standards in
everything we do.
● Vision : We create elevating experiences for the people we touch and significantly impact
the world we work in.
 Divisions Under Titan

❏ Jewellery Division
❏ Watches & Wearables Division
❏ EyeCare Division
❏ Fragrances and Fashion Accessories Division
❏ Indian Dress Wear Division
Activity Ratios
 Activity Ratios

Total Asset Turnover

in Previous Year Total Current Year Total Average Total Net Activity Ratio
Crores Assets Assets Assets Sales

FY 17- 8317.53 9396.41 8856.97 15655. 1.77

18 85

FY 18- 9396.41 11469.82 10433.115 19069. 1.83

19 97

FY 19- 11469.82 13187.95 12328.885 20009. 1.62

20 64

FY 20- 13188 15860 14524 20602 1.42

21

FY 21- 15860 20137 17998.5 27210 1.51

22
 Activity Ratios

Fixed Asset Turnover

in Previous Year Fixed Current Year Fixed Average Total Net Activity
Crores Assets Assets Assets Sales Ratio

FY 17- 1626.46 2119.09 1872.775 15655. 8.36

18 85

FY 18- 2119.09 2384.56 2251.825 19069. 8.47

19 97

FY 19- 2384.56 3653.12 3018.84 20009. 6.63

20 64

FY 20- 3654 3359 3506.5 20602 5.88

21

FY 21- 3359 3758 3558.5 27210 7.65

22
 Activity Ratios

Accounts Receivable Turnover Ratio

FY 17-18 101.55

FY 18-19 69.19

FY 19-20 69.94

FY 20-21 81.59

FY 21-22 69.24
Solvency Ratio

Reasons:

Due to focusing on debt clearnace

Valuation Ratio

Reasons: Market conditions

 Glimpse of Revenue
➔ The growth in revenue is 22.88% in 2019, decreased to 6.24% in 2020, and
further decreased to 2.95% followed by a rise of 33% in 2022.
➔ The major sources of revenue for the company is from operations which
consist of 99% of total revenue and 1% from other income which arrives from
investments.

For revenue recognition, Titan

Company follows Sales of
products
TITAN – Five Year Investment Analysis & Contingent Liabilities (From: 2017-22)

Investment Analysis
● The company’s total investment from 2017 to 2022 is 81,453 crores
● Titan has done maximum investment in 2017 of all five years, with 41,415 crore
● The company has made most of its investments in purchasing plant, equipment, and machines

Contingent Liabilities
● The % change in contingent liabilities is maximum in 2020 which is +140.78 % which is more than 50 %.
So, Titan has probable contingent liabilities this year
● The % in contingent liabilities is less than 50 % in all the year accept 2020. So, this is possible contingent
liabilities
Profits in past 5 years
 FY 17- 18
Profits increased by 401 crores as compared to last year

Reason:

● Titan is expanding the geographical presence of its jewelry brands like Tanishq and Zoya
● People prefer Tanishq because of their unique collections and reasonable prices.
● Ad campaigns of Tanishq became very successful

Segment-Wise:

● Most of the profits were contributed by the jewelry segment (87%)

● The watch segment contributed to a small part of overall profits (14%)
● The profits from eyewear segment were negligible (0.13%)
 FY 18- 19

Profits further increased by 211 crores as compared to last year

● There was a steady increase in the profits earned by jewelry and watch
segments
● Again, the profit distribution was the same
● Eyewear segment went into losses
 FY 19- 20

Profits further increased by 143 crores as compared to last year

● Profits didn’t increase as much as last year because gold prices that time had
increased by 25%, this jump is the most in last 8 years. All jewelry brands were
impacted because of this.

Segment-Wise:

● The watch segment saw a steady increase in their profits but there was no
significant increase in the profits in the jewelry segment as compared to last
year.
 FY 19- 20

Profits further increased by 143 crores as compared to last year

Reason:

● Profits didn’t increase as much as last year because gold prices that time had increased
by 25%, this jump is the most in last 8 years. All jewelry brands were impacted because of
this.

Segment-Wise:

● The watch segment saw a steady increase in their profits but there was no significant
increase in the profits in the jewelry segment as compared to last year
 FY 20- 21

Profits decreased by 640 crores as compared to last year

Reason:

● This is because many of their stores had closed during the lockdowns in the Covid period.
● Also, the gold prices continued to increase.

Segment-Wise:

● The profits earned from the jewelry segment decreased by 18% as compared to last year
● Watch segment went into losses (35 crores loss as compared to 365 crores profit last year)
● Eyewear was already in losses
 FY 21- 22

Profits increased by 1303 crores as compared to last year

Reason:

● All retail stores successfully resumed their operations so all sources of

revenue were open.

Segment-Wise:

● All the 3 segments (jewelry, watch and eyewear) made profits with the same
distribution.
● This time eyewear segment came out of losses and made profit.
 Mergers & Acquisitions

Mergers:

● 2005: Titan Company merged its Gold Plus brand with the larger brand Tanishq
thus consolidating their jewelry portfolio

Acquisitions:

● 2011: Titan Company bought Swiss brand Favre Leuba for 13.7 crore rupees
● 2016: Titan Company acquires 62% stake in Carat Lane for 357.24 crore rupees
● 2019: Titan Company buys IoT startup Hug Innovations
 LIQUIDITY RATIOS

CURRENT RATIO
● Measures a company’s ability to pay short-term obligations or
those due within one year.
● The current ratio of the company has increased from 2018-20
but it has decreased from 2020 onwards.
● Apart from this, the company had maintained a healthy current
ratio of more than 1 in all the five years.
 QUICK RATIO

● Measures a company’s ability to meet its short-term obligations

with its most liquid assets.

● The higher quick ratio implies that the has a better company's
liquidity and financial health.

● The lower quick ratio implies that the company will struggle with
paying debts.

● The company has a lower quick ratio and this implies that the
company will not be able to generate cash in emergency and
might struggle with paying debts.
 PROFITABILITY RATIOS

● Most of the ratios have drastically increased as compared to

the previous year.

● This might be the effect of Covid as it was difficult for every

business to sustain during the pandemic.

● The Recovery of Titan is quite evident from the analysis of the

profitability of the ratios.

● However, If the past 5 years are considered, the company still

more or less is earning the same profitable market.
 Industry analysis and comparision
Company Price %change Market-Cap ROE % Debt to
Equity

Industry 284.3 2.1575 9306.8625 6.425 0.4325

Average
PC Jeweller 77.55 4.94 3609.21 -10.05 0.84

Rajesh Exports 596.6 1.59 17615.21 8.1 0.07

Kalyan 96.8 -0.92 9970.91 6.56 0.73

Jeweller

Vaibhav Global 366.25 3.02 6032.12 21.09 0.09

Titan 2684 2.45 238281.81 23.35 0.06

Company
 GROUP 12
Yashika Soni
Saloni Purohit
Gourav Sawai
Thank You…
Pulluri Lokesh
Anupam Patel
Siddhant Srivastava