Forms of Communication

a. develop an in-depth
understanding of the
different forms of
communication;
b.examine the different
ways of effective
communication; and
c. apply the concepts on
effective communication
to actual communication
problems.
 Enduring Understanding

 Every day of our lives, we deal with

people, we communicate with people—
with family, with friends, with teachers,
with colleagues, even with strangers.
 Enduring Understanding

 We communicate in a variety of ways.

 But we have to remember that our
success or failure in the communication
process may depend on which among
these ways to use at any given
communicative context to maximize our
success.
 Enduring Understanding

 As Barry and Fulmer (2004) suggest, the key to

effective communication is to match the
communication channel with the goal of the
message.
 Spoken communication makes more sense
when the sender is conveying a sensitive or
emotional message, needs feedback
immediately, and does not need a permanent
record of the conversation.
 Enduring Understanding

 Written media may be a better choice when the

sender:
 wants a record of the content,
 has less urgency for a response,
 is physically separated from the receiver,
 doesn’t require a lot of feedback from the receiver,
 or when the message is complicated and may take
some time to understand.”
 Enduring Understanding

General Forms of Communication

1. Verbal Communication— refers to the
sharing of information, ideas, thoughts,
and feelings between individuals using
speech or spoken communication.
 Enduring Understanding

 Examples of verbal communication are

face-to-face conversations, telephone
conversations, video chat, speech
delivery, and television and radio
broadcasts.
 Enduring Understanding

 Conversation is said to be the most

common form of verbal communication
because we do this in our day-to-day
interaction with others.
 Enduring Understanding

Types of Conversation (Angel, 2016)

1. Dialogue is a cooperative, two-way
conversation. The goal is for participants to
exchange information and build relationships
with one another.
Example:
• Two undecided voters talking to each other about the
candidates, trying to figure out who they want to vote for.
 Enduring Understanding

Types of Conversation (Angel, 2016)

2. Debate is a competitive, two-way conversation.
The goal is to win an argument or convince
someone, such as the other participant or third-
party observers.
 
Example:
• Two family members from opposite sides of the political
spectrum arguing over politics.
 Enduring Understanding

Types of Conversation (Angel, 2016)

3. Discourse is a cooperative, one-way
conversation. The goal is to deliver
information from the speaker to the listeners.

Example:
• A professor giving a lecture on international politics.
 Enduring Understanding

Types of Conversation (Angel, 2016)

4. Diatribe is a competitive, one-way conversation.
The goal is to express emotions, browbeat those that
disagree with you, and/or inspire those that share
the same perspective.
 

Example:
• A disgruntled voter venting about the election’s outcome.
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Some Suggestions for Effective Verbal

Communication
1. Know your audience
2. Know your topic
3. Plan your presentation
4. Be familiar with the venue
 Enduring Understanding

General Forms of Communication

2. Non-verbal Communication— refers to the
transmission of a message without the use of
words.
 Instead, the message is conveyed through
gestures, body language, posture, facial
expressions, eye contact, touch, and tone of
voice.
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Non-verbal cues that can enhance or hamper

the effectiveness of verbal communication:
1. Facial Expressions
2. Eye Contact
3. Body Language
4. Posture
5. Space
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General Forms of Communication

3. Written Communication
 It refers to the type of communication that uses the
written language.
 It includes the traditional pen and paper letters and
documents, electronic documents, e-mail, SMS or
text messages, memos, written reports, and
everything else transmitted through the written
language.
 Enduring Understanding

General Forms of Communication

3. Written Communication
 Written communication is also
indispensable in formal business
communication and legal documents.
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General Forms of Communication

3. Written Communication
 It also takes a longer time to compose a
written communication compared to
speech, and some people actually struggle
in composing a written communication
because of their writing skill.
 Enduring Understanding

General Forms of Communication

3. Other Forms of Communication
3.1. Intrapersonal Communication
McLean (2005) defines intrapersonal
communication as communicating with oneself,
and that may include self-talk, acts of
imagination and visualization, and even recall
and memory. 
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General Forms of Communication

3. Other Forms of Communication
3.2. Interpersonal Communication
• This type of communication refers to the
exchange of ideas, information, feelings,
and attitudes between two or more
people.
 Enduring Understanding

General Forms of Communication

3. Other Forms of Communication
3.3. Public Communication
• This refers to the delivery of a message
to a particular group of people, as when
a political candidate delivers a political
campaign speech to the listeners.
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General Forms of Communication

3. Other Forms of Communication
3.4. Visual Communication
• This refers to the transmission of
information and ideas using symbols and
images.
 Enduring Understanding

General Forms of Communication

3. Other Forms of Communication
3.5. Mass Communication
• Mass communication is a process in which a
person, group of people, or an organization sends
a message through television, radio, print media,
and social media to a large group of anonymous
and heterogeneous people and organizations.
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General Forms of Communication

3. Other Forms of Communication
3.6. Computer-Mediated Communication
• Computer-mediated communication is often
referred to as CMC. CMC is “the use of an
application computer to control multimedia
interactive and message-based
communication” (Walters, 1995).