CONVENTIONS AND

EVENTS MANAGEMENT
MC 1018

CHAPTER 1
 LEARNING OUTCOMES

• Describe the history of lodging.

• Differentiate convention and event management
• Identify the lodging classification
• Review the perception and growth of the lodging industry
• Explain growth of convention and conference centres
 LODGING HISTORY
The lodging industry has evolved enormously over the years. In the 15th century, many
European cities became centres of commerce and culture. With the development of
stagecoach routes connecting major cities, the first hotel room was built.

As the lodging industry responded to changes in destination patterns, inns were set up
along stagecoach routes. This was followed by the location of lodging establishment
convenient to the major travel modes of railroads, automobiles and airplanes. Hence we
can that the boom of lodging industry was mainly because of its positive response to
changes in destination patterns.
 LODGING HISTORY
By the beginning of the 19th century, lodging establishments which were larger and more
commercial than inns emerged. Among the early hotels were the City Hotel in Broadway,
New York City in 1794, the six storey 200 room City Hotel in Baltimore, built in 1826
and the Tremont House in Boston, built in 1829.

Luxury Hotel were develop later as the people willing to spend money on quality
products and services. Among grand hotels at that time were Grand Hotel in Rome, Paris
Ritz, Savoy of London and Waldorft-Astoria Hotel. These included Hilton, Sheraton and
J.W Marriot.
The Ritz Carlton, Langkawi Kedah
EVENT
CONVENTIONS
MANAGEMENT
Meaning
 DIFFERENT BETWEEN EVENT
MANAGEMENT AND CONFERENCE

Conference Event Management

1. Countless Attendance 1. Large attendance
2. Must be formal 2. Have theme
3. Usually held in hotel or conference 3. Can held at home, office or any other
rooms venue
4. Agenda would be specific in discussion 5. Usually simple and unplanned
 DEFINITION AND SCOPE
OF THE MEETING MARKET
Lodging facilities in the meeting environment
- Lodging facilities are — (a)hotel, (b) motel, or (c) other
establishment more than one-half of the dwelling units in
which are used on a transient basis.

Classification of Lodging
1. Price
2. Function
3. Location
4. Market Segment
5. Others
Adya Hotel,
Langkawi.
1st Syariah
Compliance,
Hotel
 DID YOU KNOW…

• Did you know that Adya Hotel Langkawi is one of the syariah
compliance hotel in Malaysia.
• Syariah compliance is classified as Shariah principles in terms of
its primary business and investment activities as well as financial
position.
• classified as Shariah permissible for investment, based on the
company's compliance with Shariah principles in terms of its
primary business and investment activities as well as financial
position
• As an example they separate a swimming pool for woman and man,
they separate walkaway for women and man, sometimes they have
a walkaway for marry families and single person.