Flyers,

Brochures,
Pamphlets,
and Leaflets
1 Brochures
is a flyer, pamphlet, or leaflet that is used to pass
on information about something
characteristics
● Price: a bit more costly to produce
● Number of panels: consists of
multiple panels that each hold
information that an advertiser
wishes to relay
● Shape and form: folded, not
stapled or bundled

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function
● Giving comprehensive details
about a brand, product, or
service
● Completing a marketing flyer
information
● Closing a deal or sale

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 Flyers
2 (Handbills/ Circular)
is a form of paper advertisement intended for
wide distribution in public places or through mail
characteristics
● Price: one of the cheapest advertising
tools
● Number of panels: 1-2 panels (often
only 1 panels)
● Shape and form: flat, square/
rectangular, and approximately the size
of an adult hand

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function
● Announcing special events to the public
● Providing product details (e.g.
specifications, availability, and selling
retail price
● Relaying facts and other business
information for those who are interested
in
● Local advertisement

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 Pamphlets
3 is an unbound booklet that is without a hard
cover or binding.
characteristics
● Price: a bit more costly
● Number of panels: consists of
multiple panels that each hold
information that an advertiser
wishes to relay
● Shape and form: folded, not
stapled or bundled

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function
● Meant to be an educative and
informative reading material.
● Considered as an ideal for non-
commercial use because of
how it focuses on a single
topic.

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 Leaflets
4 is quite similar to flyers but leaflets tend to be a
bit smaller. And they are usually supposed to be
the better quality too.  
characteristics
● Price: a bit more expensive
● Number of panels: 1-2 panels
● Shape and form: folded, printed in full
color and good quality printing paper
● Can be inserted in local newspaper or
stored in shops, restaurants, or offices

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function
● Targeting a more specific group or
promoting a product with higher value.
● Better suited for content and company
information that has a longer shelf life.

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 Booklets
5 Can be considered as a mini-catalogue,
consisting more in-depth information about a
product and service
characteristics
● Price: expensive
● Number of pages: multiple pages
(typically between 8 to 72 pages)
● Shape and form: flat and not
folded, but bended (e.g. saddle
stitch, spirals, staples, etc.

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function
● Targeting a more specific group or
promoting a product with higher
value.
● Can also be useful as manuals or
rule books.

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Overview
Brochures Leaflet

Definition A small book A sheet of paper

that usually has advertising
many pictures something,
and information usually a single
about a product, sheet perhaps
a place, etc. folded in two.
Size 4-8 panels Not more than 2
pages
Folded or Folded or Folded
Stapled stapled
Information One paragraph Points or in one
to fully detail sentence
Contains Descriptions of Description in
the company, a points about the 17
few highlighted product or an
 “
Quotations are commonly printed as a
means of inspiration and to invoke
philosophical thoughts from the
reader

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This is a slide title
● Here you have a list of items
● And some text
● But remember not to overload your slides with content
Your audience will listen to you or read the content, but
won’t do both.

19
Big concept
Bring the attention of your
audience over a key concept using
icons or illustrations

20
Want big impact?
Use big image.

21
Use diagrams to explain your ideas

Lorem Ipsum

Lorem Ipsum Lorem Ipsum

Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum

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And tables to compare data
A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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Mobile project
Show and explain your web, app
or software projects using these
gadget templates.

24
 Timeline
Blue is the colour of the Yellow is the color of Blue is the colour of the
clear sky and the deep Red is the colour of Black is the color of gold, butter and ripe White is the color of milk clear sky and the deep
sea danger and courage ebony and of outer space lemons and fresh snow sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of White is the color of milk Blue is the colour of the Red is the colour of Black is the color of Yellow is the color
gold, butter and ripe and fresh snow clear sky and the deep danger and courage ebony and of outer space of gold, butter and
lemons sea ripe lemons

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Roadmap
Blue is the colour of the Red is the colour of danger Black is the color of ebony
clear sky and the deep sea and courage and of outer space

1 3 5

2 4 6

Yellow is the color of gold, White is the color of milk Blue is the colour of the
butter and ripe lemons and fresh snow clear sky and the deep sea

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Gantt chart
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

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SWOT Analysis
STRENGTHS WEAKNESSES
Blue is the colour of the Yellow is the color of gold,
clear sky and the deep sea butter and ripe lemons

Black is the color of ebony White is the color of milk

and of outer space and fresh snow
OPPORTUNITIES THREATS

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Business Model Canvas

Key Partners Key Activities Value Propositions Customer Customer Segments

Insert your content Insert your content Insert your content Relationships Insert your content
Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content

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Funnel

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

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 Competitor Matrix HIGH VALUE 2

Competitor
Compe
titor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competitor

Competitor Competitor

LOW VALUE 2 31
Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

09:00 - 09:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

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