18 th -19th CENTURY

ENGLISH GARDEN
 A
CONTENT
Introduction

Time Period

Areas of growth

Timeline

Summary

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 Introduction
Born in the 1800s, the English garden phenomenon emerged during the Romantic era.
The philosophy of this movement also welcomed humankind to reconnect with nature
and a vast array of feelings, secrets, and stories. Responding to this societal shift and
inspired by the sculptural elements of classical Italian gardens, English nobles added
walls, sculptures, walkways, geometric layouts, and classical architectural elements in
their landscapes. To define spaces, gardeners of the English nobility established
masonry walls and/or sheared English yews (Taxus baccata). What would eventually be
known as an "English garden" included beds hugging pruned perennial and annual
flowers, groundcovers of similar height and texture, and flowering herbs for added food
and fragrance.

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 Influence of the William Kent , Lancelot Brown and William
Robinsion

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END OF ARTISTIC THEORY OF KENT

5
 WILD GARDENING ( WILLIAM ROBINSON)

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 • The concept of a wild garden is against formalism.
• Such gardens are laid out for more, agreeable communication with nature.
• Wild style of gardening follows no rules, but aim is to make the garden beautiful and natural.
• Wide variety of trees, plants and creepers are used in a natural way.
• No formal rules are followed and plants are allowed to grow in their natural shapes.
• It enables the growing of many plants that have never yet found a place in a trimmed garden.
FEATURES
• Grass should remain unmoved as in nature and bulbous plants should be grown scattered in the grass to create
a wild effect
• Ornamental trees and shrubs are planted in forest flora and creepers are allowed to grow over the trees.
• Hundreds of the finest hardy flowers thrive much better in rough places than they ever did in the old-
fashioned beds
• n this style of garden, fine-leafed plants, ferns, flowers, climbers, grasses and trailing shrubs relieve each
other in delightful ways.
• The passage to the garden is generally opened in woodland.

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 Time Period
1714–1780 EARLY GEORGIAN
1780–1837 LATE GEORGIAN
1837–1901 VICTORIAN
1901–1999 20TH CENTURY

ENGLISH 8
 EARLY GEORGIAN 1714–1780
The 18th century was a period of dramatic change in English gardens. In the first half of the century owners and designers were inspired by
the idealized landscape of antiquity. Early Georgian gardens often included temples, statues, grottos and lakes, designed to be visited on a
circular walk. Later, ‘Capability’ Brown designed large parkland views with grass, serpentine lakes, tree clumps and long carriage drives. His
style would influence hundreds of gardens across England at that time.
 LATE GEORGIAN 1780–1837
Towards the end of the 18th century, Brown’s designs were going out of fashion and a new aesthetic idea, known as the picturesque, was
introduced. It favoured wild and untamed landscapes and criticised Brown’s landscapes for being bland, repetitive and artificial. Humphry
Repton, another landscape gardener of the period, initially followed Brown’s style, but later he explored the ideas of the picturesque and
discussed them in his writings. Repton’s new approach to design revived formal flower gardens and terraces near the house while keeping
Brown’s approach to the parkland beyond.
 VICTORIAN 1837–1901
In this period there was an explosion of innovation and interest in gardening and plants. Parterres were filled with intricate patterns of multi-
coloured gravel or brightly coloured exotic plants grown in technologically advanced greenhouses. Italian style balustrades and terraces
surrounded country houses, creating places to walk and view the surrounding landscape and parkland. Plants and trees were being collected
from all over the world and gardens were designed to include these new introductions, from rockeries to arboretums.
 20TH CENTURY 1901–1999
By 20th century garden trends had become heavily influenced by the aesthetic of the Arts and Crafts movement, which had been popularised
by figures such as William Morris. Arts and Crafts gardens combined structured layouts and architecture with more informal, natural looking
planting. Designs included long borders with exuberant, colorful planting and pergolas covered with climbing plants. Many of these Arts and
Crafts elements are common in gardens today and often associated with what is considered a traditional English cottage garden.
 Quarterly performance
6.0

5.0
5.0
4.5 4.4 4.3
4.0
3.5
3.0
3.0 2.8
2.5 2.4
2.0 2.0
2.0 1.8

1.0

-
Q4 Q3 Q2 Q1

Series 3 Series 2 Series 1

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 Areas of growth
B2B Supply chain ROI E-commerce

Q1 4.5 2.3 1.7 5.0

Q2 3.2 5.1 4.4 3.0

Q3 2.1 1.7 2.5 2.8

Q4 4.5 2.2 1.7 7.0

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“
”
 Meet our team

Takuma Hayashi​ Mirjam Nilsson​ Flora Berggren​ Rajesh Santoshi​

President Chief Executive Officer Chief Operations Officer VP Marketing

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 Meet our extended team

Takuma Hayashi​ Mirjam Nilsson​ Flora Berggren​ Rajesh Santoshi​

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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 Plan for product launch 

Planning Marketing Design Strategy Launch

Synergize scalable Disseminate Coordinate e- Foster holistically Deploy strategic

e-commerce standardized business superior networks with
metrics applications methodologies compelling e-
business needs

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 Timeline

Sep 20XX  Jan 20XX May 20XX

Synergize scalable e-commerce Coordinate e-business Deploy strategic networks with
applications compelling e-business needs

Foster holistically superior

Disseminate standardized metrics methodologies
Nov 20XX Mar 20XX

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 F
Areas of focus
B2B market scenarios
• Develop winning strategies to keep ahead of the
competition
• Capitalize on low-hanging fruit to identify a ballpark
value
• Visualize customer directed convergence

Cloud-based opportunities
• Iterative approaches to corporate strategy
• Establish a management framework from the inside

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 How we get there

ROI Niche markets Supply chains

• Envision multimedia-based • Pursue scalable customer service • Cultivate one-to-one customer
expertise and cross-media growth through sustainable strategies service with robust ideas
strategies
• Engage top-line web services • Maximize timely deliverables for
• Visualize quality intellectual with cutting-edge deliverables real-time schemas
capital
• Engage worldwide methodologies
with web-enabled technologies

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 Summary
At Contoso, we believe in giving 110%. By using our next-generation
data architecture, we help organizations virtually manage agile
workflows. We thrive because of our market knowledge and great team
behind our product. As our CEO says, "Efficiencies will come from
proactively transforming how we do business."

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 Mirjam Nilsson​

Thank you mirjam@contoso.com

www.contoso.com