INTRODUCTION TO

E-COMMERCE
Lecturer: Pham Manh Cuong
Email: cuongpm@uel.edu.vn
 INTRODUCTION TO E-COMMERCE:
THE KEY TO STUDY EFFECTIVELY AT UNIVERSITY
MS Pham Manh Cuong
cuongpm@uel.edu.vn
 3

CONTENTS
• STUDY AT UNIVERSITY LEVEL
• STRATETY TO BE SUCCESSFUL AT UNIVERSITY
• SKILLS TO SUPPORT EFFECTIVE LEARNING
• SOCIAL ACTIVITIES
• QUESTION AND ANSWER
• CASE STUDIES
 4

STUDY AT UNIVERSITY LEVEL

• CDIO: Conceive - Design - Implement - Operate: Idea formation, idea
design, implementation and operation.
• CDIO is an initiative of the engineering departments of the Massachusetts
Institute of Technology, USA, in collaboration with Swedish universities.
• Training students to develop comprehensively:
▫ Knowledge
▫ Skill
▫ Attitude
 5

STUDY AT UNIVERSITY LEVEL

• The lecturer only acts as an instructor for document
finding and research
• Students are self-disciplined and self-responsible for
their own learning outcomes
 6

TEACHING METHODOLOGY
Traditional teaching model New teaching model
E-BUSINESS

• Acquiring and perceiving • Constructive process: exploring,

• Forming knowledge, skills, practicing
Notion thoughts, and feeling • Self-forming knowledge, capacity
and qualities

• Conveying and transmitting • Organizing activities for students

lecture’s knowledge to self-conduct knowledge
Nature • Instruct students how to find the
knowledge
 7

TEACHING METHODOLOGY
Traditional teaching New teaching model
E-BUSINESS
model
• Providing knowledge, • Forming capabilities (creativity,
skills and techniques. cooperation, ...) scientific working
• Learning to deal with methods.
Purposes exams. • Learning to meet the
requirements of at present and in
the future
• Course books • Course books, lecturers
• Lecturers • Research documents, practical
Contents cases
 8

TEACHING METHODOLOGY
Traditional teaching New teaching model
E-BUSINESS
model
• One-way conveying • Inquiry, investigation and
problem solving
Methodology • Interacting in teaching.

• Limited in classrooms • Flexible environment:

classroom, practical session
Organizing • Individual, pair or group
learning
 9

LEARNING PYRAMID
E-BUSINESS
 10

STRATETY TO BE SUCCESSFUL AT UNIVERSITY

iv ing n d
Self-study f en se R ece ents a
y , d e E-BUSINESS
• m m ons
o rall c o
e sti nd
i ti n g,
g e or g g
su uatin g a
r d
• W knowle roducts E val ting
of n a l p ogue, • r r ec
o l o
pers ugh dia on with c
Stage
h ro i c a ti
• T m un a nd 3
c o m ate s
s m
er v e, clas uctors
bs r
l ore , o
x p lain inst Self-check/
p Stage
• Ex cribe, e lems Self-correct
des p rob 2
o lv e
• S
Stage Self-express
1

Self-research
 11

STRATETY TO BE SUCCESSFUL AT UNIVERSITY

Study in group E-BUSINESS
Leader and member (3-5)
Purposes: assignment, project, study
Meetings: contents, schedules, tasks, outcomes
 12

STRATETY TO BE SUCCESSFUL AT UNIVERSITY

Searching and research Question and answer
E-BUSINESS
• Sources Report/ Essay writing
• Topic, Review and testing
• Type of references
Engaging lectures:
Recording:
• Tree map
• Mind map
• IPO (input-process-output)
• Workflow
 13

BARRIERS OF EFFECTIVE LEARNING

• Poor memory • Poor concentration E-BUSINESS
• Lack of patience, easy
• Delay habit • Falling asleep in class to give up
• Laziness • Fear of exams • Teachers are not

• Addicted to video • Make mistakes due to attractive

games, Internet, TV carelessness • No interest in the

• Having trouble • Under pressure from subject

understanding the family

lesson • So much to learn and
• Easily distracted so little time
 14

SKILLS TO SUPPORT EFFECTIVE LEARNING

• Two steps: go through the slides or course E-BUSINESS
books and notes (step 1)
and take the exam (step 2). Usually slip or pass at the low
threshold.
• Three steps: go through the slides or course books and notes (step
1), try to remember the lesson (step 2), and take the exam (step 3).
Usually the results are average.
• Four steps: go through the book and notes (step 1), try to remember
(step 2), do the practice exercises (step 3), then take the exam (step
4). Usually quite good results, sometimes good.
 15

SKILLS TO SUPPORT EFFECTIVE LEARNING

Nine steps to effective learning:
E-BUSINESS
Step 1: Set clear goals
Step 2: Make a plan and arrange a reasonable time
Step 3: Act consistently
Step 4: Apply effective reading method
Step 5: Apply effective note-taking methodology by mind map
Step 6: Apply effective memory model
Step 7: Apply theory to effective practice
Step 8: Speed up for the exam
Step 9: Take the exam
 16

SKILLS TO SUPPORT EFFECTIVE LEARNING

Reading effectively: SQ3R E-BUSINESS
▫ S=Survey
▫ Q=Question (5W3H)
 What, Where, When, Why,
Who, How, How long, How
many
▫ 3R=Read; Review; Recite
 17

SKILLS TO SUPPORT EFFECTIVE LEARNING

Memorize effectively: 5 steps E-BUSINESS
• Step 1: Identify keywords to help remember each main idea, remember the
topic
• Step 2: Convert keywords into symbolic images
• Step 3: Combine all the pictures into a paradoxical and funny story
• Step 4: Draw the story's evolution on paper
• Step 5: Review the picture of the story at least 3 times
 18

SKILLS TO SUPPORT EFFECTIVE LEARNING

Create motivation to learn
E-BUSINESS
• Define learning goals
• Overcome laziness, reprogram your brain in 5 steps:
▫ Step 1: Write down all the possible consequences if you continue to be lazy
▫ Step 2: Use your imagination to clearly feel the suffering if you continue to be lazy
▫ Step 3: Imagine more joy, good things when achieving high results
▫ Step 4: Imagine to feel and experience the ultimate joy that comes from hard work
▫ Step 5: Break old habits of action, program yourself to new habits
 19

SKILLS TO SUPPORT EFFECTIVE LEARNING

THE POWER OF BELIEF
 20

SKILLS TO SUPPORT EFFECTIVE LEARNING

Review for exams:
• Fully prepared mind map of all lessons
• Compilation of a list of question types and solutions
• Complete assignments, projects, tests and analyze any errors
encountered
• Refer to the exam experience of previous students
• Make a timetable to study for the exam
 21

SOCIAL ACTIVITIES
Academic clubs
Research contests
Student activities: volunteering, green summer, supporting community
▫ Knowledge
▫ Skills
▫ Soft skill: public presentation, social communication, etc...
 22

QUESTION AND ANSWER

 23

CASE STUDIES
1. At the university, students are self-controlled, but also because there is no
tutoring, it is easy to be dependent and lazy. What will you do to overcome
laziness in the learning process?
2. In your opinion, if you take the Web Programming exam next week, you
haven't studied anything yet. In your opinion, can you study for a week?
Why?
3. Tomorrow you will have an exam in History of Vietnamese communist party,
but you have not finished studying tonight. How will you choose the study
method to be able to complete the review in the remaining time?