INTRODUCTION TO

E-COMMERCE
Lecturer: MS Pham Manh Cuong
Email: cu0ngpm@uel.edu.vn
 INTRODUCTION TO E-COMMERCE:
PROBLEM SOLVING SKILLS
MS Pham Manh Cuong
cuongpm@uel.edu.vn
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CONTENTS
• OVERVIEW OF PROBLEM SOLVING
• DEFINE PROBLEMS AND CAUSES
• BUILDING AND CHOOSING SOLUTIONS
• IMPLEMENTATION AND EVALUATION
• CASE STUDY
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OVERVIEW OF PROBLEM SOLVING

• What is a problem?

• Goals: are what we

want to happen
• Barriers: those stand
between us and the
goals
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OVERVIEW OF PROBLEM SOLVING

• Type of problem?
• The urgency: • The problem type:

Problems ahead  Knowledge problem

Problem forecasted  Research problem

 Financial problem
Assumption problem
 Human problems
• The difficulty:
 Social Issues
Systemic problem
 Time problem
Semi-systemic problem
 Conflict problem
Not systematic problem
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OVERVIEW OF PROBLEM SOLVING

Evaluating STEP 5

Implementing STEP 4

Choosing solutions STEP 3

Building solutions STEP 2

Defining the causes of STEP 1

problem
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DEFINE PROBLEMS AND CAUSES

 Cause and effect diagram

Low online
sales

Product Website

Low online
sales

Customer Advertising
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DEFINE PROBLEMS AND CAUSES

Cause and effect diagram

Product Website
Unstable source Lack of mobile interface

Not prominent Unfriendly interface Slow loading

Low online
sales
Lack of online Not good SEO
interaction Not trust E-Commerce Limited Social network connection

Customer Advertising
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DEFINE PROBLEMS AND CAUSES

Cause and effect diagram
Practice: Draw a diagram of the cause for Ineffective Team-working
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DEFINE PROBLEMS AND CAUSES

Mind Map
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BUILDING AND CHOOSING SOLUTIONS

1. Building solutions
Define the purpose of your solutions
S – Specific
M – Measurable
A – Achievable
R – Relative
T – Time bound
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BUILDING AND CHOOSING SOLUTIONS

2. Choosing solutions
Step 1: List all the options
Step 2: Set criteria to choose accordingly with the goal
Step 3: Analyze the options according to the given criteria
Step 4: Select the option that satisfies the goal and is most suitable
for resources.
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IMPLEMENTATION AND EVALUATION

1. Implementation steps
Step 1: Determine the content of the work, the person performing the
work, the time and place of the work - 4W

WHAT WHEN WHERE

WHO
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IMPLEMENTATION AND EVALUATION

1. Implementation steps
Step 2: Determine how to execute the plan - 1H
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IMPLEMENTATION AND EVALUATION

1. Implementation steps
Step 2: Define control and inspection methods – 2C (Control, Check)
Control: what characteristics does the job have; how to
measure that characteristic; with what instrument; how
many need to be concerned
Check: what work need to be checked; how often:
once or regularly, if it is regular, how often is the
inspection, who conducts the test, what test points are
critical?
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IMPLEMENTATION AND EVALUATION

1. Implementation steps
Step 3: Identify resources for implementation – 5M (Man, Money,
Material, Machine, Method)
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IMPLEMENTATION AND EVALUATION

2. Evaluation
Monitor the progress of implementation
 Determine who is involved, who will report
 Clarify scope, purpose, intended use, audience, and budget
 Use metrics as a tool to measure performance
 Determine the method of collecting information for effective monitoring
 Analyze and synthesize collected information
 Give feedback and recommendations
 Share findings and comments with stakeholders
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IMPLEMENTATION AND EVALUATION

2. Evaluation
Evaluate the outcomes
 Input
 Activities
 Output
 Impact
Standardize possible solutions: systematize the solutions that
have been tested in practice to serve as a basis for application to
solve similar problems in the future.
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CASE STUDY
WORK IN GROUP
An e-commerce website is currently experiencing low traffic problems. As
the website manager, analyze the problem and come up with solutions
and plans to solve that problem.