Business Strategy for

penetrating market - Dentobot

Parmesh Kumar 2210123

IIM Visakhapatnam
Key Differentiating Features of Dentobot

Faster results Light and comfortable

Highly customizable and

Very Accurate
precise

Short Alignment time (8

Very affordable price
months)
Stages of fitting Braces

•The Planning Stage: Examination of teeth and their alignment have been figured
out. Then it is decided with an orthodontist which braces are the best for the
alignment of teeth.
•The Active Stage: In this stage, teeth are gently pressurized to move with the help
of braces. A regular correction is required to tightened up the braces.
•The Retention Stage: After treatment, to maintain the alignments of teeth, retainers
are implied.
Expected market growth of Orthodontics

As predicted by
Statistica, the market
is expected to grow
by more than 2.35
times from the market
size in year 2019.
Number of registered Orthodontists in
India

With increasing number of

orthodontists in India as
well as dentistry cases, we
expect good pull for
dentobots.
 Branch-wise and diagnosis related data

• Corrective orthodontics occupies 49% • 32% orthodontists interact with patients

of all cases. Dentobot will be able to to diagnose which type of braces will be
treat these cases. good for them.
 Fraction of Orthodontists

• Orthodontic clinics take up 17.5% of all types of dental practices in India. Among
those 17.5% orthodontic clinics, there are different types of orthodontists practice.
*Source: www.sciencevolks.com
Age-group wise target audience

• As per survey data available on

www.sciencevolks.com, the age-
group of 15 to 19 years has been
found to have maximum fraction
of orthodontic cases. Hence, they
are the main target audience.
Platform based Business Model
Manufact-
-urers
(INDQ)
• The orthodontic platform will help
to connect the three main user
groups namely the manufacturers,
patients and doctors.
Orthodontic
Platform

Patients Doctors
Thank You