EASY ON YOU

BY HARI PRASATH A S
INTRODUCTION
• With a staunch belief in authenticity, Peter England has
become one of the most trusted and responsible international
brands, providing unmatched value to young Indian men.
• Mr. Ashish Dikshit is the CEO of the company. It has
Headquartered in Bangalore and Karnataka.
• Official website : peterengland.com
 Peter England STP
Segment - Young men looking for stylish apparels, be it work, party or casual wear

Target group - Urban middle-class men

Positioning - 'Fashion-right' styles in men’s wear. 

 
 
STRENGTH
• The brand offers Work appropriate clothing catering to  office going men who prefer a sense of style in
their clothing. 
• It was voted among India's Most Trusted Apparel Brands 
• Premium fashion and international fashion also available in the Middle East.

WEAKNESS
• Global penetration is limited as compared to a few other international brands.
• Presence of Indian and international brands offers more offering to customers therefore high brand
switching. 
 
OPPORTUNITIES
• Can diversify into higher priced apparel segment or textiles.

• Increased global reach would be beneficial for brand growth.

THREATS
• New brands coming in pose major threat because of similar pricing.
• Similar patterns and verity available at lesser price with other brands or local market.
• Cheaper imitations are a cause of worry.
 
Peter England has a turnover of around Rs 1,000 crore, at present.

The brand is growing between 10-15 per cent per year (in terms of value). In the next 3-5 years,
will continue to grow as the organized sector .

Stock Price of Peter England as of October 22 2021 ₹254.00.

INNOVATIVE PRODUCTS

• Wrinkle fret shits and trousers

• English cotton
• Cordeans
• Oxyjeans
• Razor sharp shirts
• Aqua tech shirts
• Smart pants with N9 finish
Be Everything You Love
Thank You