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Comviva DSDP 360 Deg Marketing Plan
Comviva DSDP 360 Deg Marketing Plan
Comviva DSDP 360 Deg Marketing Plan
Services
Distribution
Platform
360° Marketing Plan
Table of Contents
01 02 03
PRODUCT TARGET AUDIENCE MARKETING GOALS
Presence of DSDP in the market Who are we selling to? What and how to achieve?
OVERVIEW
04 05 06
THE PLAN PRODUCT WAY AHEAD
Current perception
Tools and Media to be used POSITIONING
Creating a perception
Product
Overvie
w
01
Market Presence
o Description: Helps Telcos/Banks providing an ecosystem of
services which enhances the end-user experience and makes
stakeholder management easier while saving costs and
maintaining security
o Launched in Jan 2021
o Current version-3.0
o Present in 19+ countries with 500+ partners, 40+ deployments,
2500+ services, 350 Mn subscribers and 200 Bn+ subscriber base
Exclusive Features
Future ready
with AR/VR
Cloud High level and IOT
Ready of security support
Models with
Data Analytics
capabilities
Target
Audience
02
Who are we selling to?
CSPs
CIOs
CTOs
Marketing and
Product Management
Teams
Product Owners in case of
Tech companies dedicated Applications for
providing data Data services
services to their Banks
customers
Marketing
Goals
03
What?
REVENUE CUSTOMER PRODUCT
GOALS BASE VISIBILITY
Leverage Client
Evaluate
existing Profiling
Customer current
revenue
presence
roadmap focussed
Perception
Recurring positioning
building
revenues Nurturing
Media
Repeat prospects
strategy
revenues
How?
Creating Success
Customer
Stories
Segmentation
Feature specific
Establishing Campaigns e.g.
thought leadership Modular Services,
Security etc.
Thorough product
training for uniform
Product Advocacy and standardised
communications
Engaging prospects
Engaging the through knowledge
Sales team based email
campaigns
The
Plan
04
Key Product Highlights
Ability to Create and Drive Opportunities for service
at Speed diversification and digital
transformation
AI Driven Automation Key Use Cases
Capex and Opex Management
Support Complex Partner
Eco System Simplified Integration process
&
Exploit Cloud Ready User Data and Content
model security with fraud control
A gateway product can also open doors for us to offer a complete package. This product might give a
complete exposure to our expertise to the client and create options for additional work
Channels and Tools
SALES TEAM
Trainings Cornerstone
Competitive
and Campaigns
Analysis
Refreshers for prospects
Product
Positioning
05
What will they think?
06
Current Perception
What is? What can be?
Clean look encapsulating all product features PR links with social media
Website with probable use cases on a single page posts and case studies with
giving clear idea of digital transformation live in action would be a
plus
Posts by the page have good reach. Use of better hashtags can provide a
LinkedIn Videos are received better better reach. Short explainer videos
across platforms might increase traffic
Quality of videos is great. However reach Customer success stories in form of videos would
YouTube is scattered. be great. Animation/explainers might catch
eyeballs with right keywords supporting SEO
Appearance of 1st page is for the website Press releases for widely read agencies like
SEO which creates trust in the brand. All press Economic Times and Business Standard would
releases also appear on 1st page be a plus. Creation of blogs and branded content
may boost the reach
Thanks
Do you have
any questions?
amanmisra9@gmail.com
+91 8285981113