Data

Services
Distribution
Platform
360° Marketing Plan
 Table of Contents

01 02 03
PRODUCT TARGET AUDIENCE MARKETING GOALS
Presence of DSDP in the market Who are we selling to? What and how to achieve?
OVERVIEW

04 05 06
THE PLAN PRODUCT WAY AHEAD
Current perception
Tools and Media to be used POSITIONING
Creating a perception
Product
Overvie
w
01
 Market Presence
o Description: Helps Telcos/Banks providing an ecosystem of
services which enhances the end-user experience and makes
stakeholder management easier while saving costs and
maintaining security
o Launched in Jan 2021
o Current version-3.0
o Present in 19+ countries with 500+ partners, 40+ deployments,
2500+ services, 350 Mn subscribers and 200 Bn+ subscriber base
 Exclusive Features
Future ready
with AR/VR
Cloud High level and IOT
Ready of security support
Models with
Data Analytics
capabilities
Target
Audience

02
 Who are we selling to?
CSPs

CIOs

CTOs
Marketing and
Product Management
Teams
Product Owners in case of
Tech companies dedicated Applications for
providing data Data services
services to their Banks
customers
Marketing
Goals

03
 What?
REVENUE CUSTOMER PRODUCT
GOALS BASE VISIBILITY

 Leverage  Client
 Evaluate
existing Profiling
 Customer current
revenue
presence
roadmap focussed
 Perception
 Recurring positioning
building
revenues  Nurturing
 Media
 Repeat prospects
strategy
revenues
 How?
Creating Success
Customer
Stories
Segmentation

Feature specific
Establishing Campaigns e.g.
thought leadership Modular Services,
Security etc.

Thorough product
training for uniform
Product Advocacy and standardised
communications

Engaging prospects
Engaging the through knowledge
Sales team based email
campaigns
The
Plan

04
 Key Product Highlights
Ability to Create and Drive
at Speed
AI Driven Automation
Support Complex Partner
Eco System
Exploit Cloud Ready
model
Opportunities for service
diversification and digital
transformation
Key Use Cases
Capex and Opex Management
Simplified Integration process
&
User Data and Content
security with fraud control

Capitalized on Framework User Life-Cycle management Thought

and Standards
Leadership in
Pre-integrated modules for cross-
Use cloud and vertical functionality
the market
delivery model

VALUE PROPOSITION REASONS TO CHOOSE

 Marketing Roadmap

Finding an Engagemen Nurturing

Ideal Client t Strategy Prospects

Segmentation, Media Selection, Engaging with sales,

Forums, Weekly/monthly
Reach
communication,
Conferences, Measurement,
Newsletters,
Competition info Evaluate and Adjust Sponsored sessions

Their current Conversion Brand Visibility,

challenges, opportunity, Relationship Building,
Forthcoming Formulation of initial
worries Eventual On-Boarding
offering. E.g POC

A gateway product can also open doors for us to offer a complete package. This product might give a
complete exposure to our expertise to the client and create options for additional work
 Channels and Tools

•Include Partner Testimonials • Uniform messaging

Website •Highlighting Operational

Transformation Social • Utilise channels like LinkedIn and
Twitter for advocacy by clients and
•Core Web vitals
Media tech influencers
• YouTube can be utilised for video
testimonials

• Latest press releases

•Popular news agency on top •Infographics
SEO e.g. BS and ET Content •Videos and Animations
•Blogs about the technology
being used for keywords Marketing • User Experience
•Articles / Branded Content

• Sharing important updates with

Email existing customers
•Sharing newsletters and demo
Marketing session invites with leads
•Webinar/Infographic videos
PR and
•PR releases with CSAT infos
• Participation in tech forums
Events
•Creation of advisory forums
•Adverts
Engagement With Sales
Battle Reference Incentive
Cards Deals Schemes

SALES TEAM

Trainings Cornerstone
Competitive
and Campaigns
Analysis
Refreshers for prospects
Product
Positioning

05
 What will they think?

What is the highest Who has the most

and best use of our important and
technology? urgent problem?
The right
positioning will
answer..

Who sees the value

What sets us apart?
in our product?
 How do we fare?
Offers digital transformation

Fraud Proof Security

What is the Best Stakeholder management
highest and
best use of our High Customer Satisfaction levels
technology? Timeline Management For Payments

Future Proof Technology

Tech Start-ups diversifying digital service offerings

CSPs and Banks looking for optimising business
processes
Who has the Marketers looking for enhancing end user experience
most important
CSPs and Banks facing customer management issues
and urgent
problem? Comm companies with weak IT development setup
 How do we fare? Contd..
Digital transformation ready service companies
Who sees the Tech influencers
value in our
product? Technology advisors for CSPs and Banks

Existing customers who can be great advocates

Our value proposition

Holistic approach towards client’s digital eco-system

Perception of flexibility delivered with speed

What sets us Comviva’s Brand name
apart? Digital presence
Way
Ahead

06
 Current Perception
What is?
Clean look encapsulating all product features
Website with probable use cases on a single page
giving clear idea of digital transformation
Posts by the page have good reach.
LinkedIn Videos are received better
Quality of videos is great. However reach
YouTube is scattered.
Appearance of 1st page is for the website
SEO which creates trust in the brand. All press
releases also appear on 1st page
What can be?
PR links with social media
posts and case studies with
live in action would be a
plus
Use of better hashtags can provide a
better reach. Short explainer videos
across platforms might increase traffic
Customer success stories in form of videos would
be great. Animation/explainers might catch
eyeballs with right keywords supporting SEO
Press releases for widely read agencies like
Economic Times and Business Standard would
be a plus. Creation of blogs and branded content
may boost the reach
Thanks
Do you have
any questions?

amanmisra9@gmail.com
+91 8285981113