Presentation on Coca Cola

Made by: Umm-e-

Aimen(1918192)
BABS 3-C
 Introduction
 Coke is a carbonated drink
manufactured by coca cola
company.
 Invented by John Stith
Pemberton.
 Operates in over 200
countries
 Most popular products are:
Coke, Fanta, Sprite, Classic
coke, diet coke, etc.
 Its known for – strong brand
image & inc customer loyalty
 Mission & Vision
 Mission
 Our Roadmap starts with our mission, which is enduring. It declares
our purpose as a company and serves as the standard against which we
weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
 Vision
 Our vision serves as the framework for our Roadmap and guides every
aspect of our business by describing what we need to accomplish in
order to continue achieving sustainable, quality growth.
 Marketing mix
 Product
 Has wide product range- more than 500 still brands
 Product portfolio includes several drinks
 It products come in different shape and sizes.
 Price
 The biggest rival of coke- pepsi
 It uses - competitive pricing
 Different pricing strategy for different countries.
 Place
 Has extensive beverage distribution.
 Products are sold - more than 200 countries.
 Techniques uses – use of vending machines.
 Their products are found everywhere: retail outlets,
supermarkets, etc.
 Promotion
 It utilizes both traditional and modern channels – promote
products.
 Uses different sales promotion – special incentives and
discounts on bulk buying.
 Strategic actions
 Five strategic action to achieve its goals:
 Market segmentation
 Brand establishment and Customer relationship
 Increasing financial efficiency
 Increasing process efficiency
 Focusing core competencies and business models