Corporate Social Responsibility

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Corporate Social

Responsibility
Learning Outcome
 To appreciate and reason out why should businesses
develop a sense of social responsibility
Meaning & Definition
 The term corporate social responsibility (CSR) refers to
practices and policies undertaken by corporations that are
intended to have a positive influence on the world. The
key idea behind CSR is for corporations to pursue pro-
social objectives, in addition to maximizing profits.
 Relationship between business & Society
 Economic consequences should not adversely affect
public welfare
 Adolph Berle
 Socio-economic obligation
 Keith Davis
Video
 https://www.youtube.com/watch?v=45YGqwT7OeI
Why
 Corporate image
 Collaboration
 Legal
 Product positioning
 Organizational culture
Stakeholders in CSR
 Customers
 Community
 Employee
 Investors
 Suppliers
 Ecology
 Government
Customers
 Selling concept to marketing concept
 Quality
 Fair price
Community
 Unemployment
 Setting up educational
Institutions
 hospitals
Human Resources (employees)
 Sense of belongingness &
confidence
 8 hours shift, medical
facilities, welfare
facilities, provident fund
 ESI, factories act,1948
 Provident fund act 1952
 Maternity benefit act 1961
Barriers to CSR
 Desire for excessive wealth
 Excessive Change of Govt. policies
CSR in India
 The Companies Act, 2013
 India the first country to mandate and quantify CSR
expenditure.
 every company, either
 net worth of Rs 500 crore
 turnover of Rs 1,000 crore
 net profit of Rs 5 crore
 needs to spend at least 2% of its average net profit
Quiz
 CSR is positively correlated with revenue and profit
because:
A. Being ethical costs money
B. Consumers do not respond positively to links between
the organization and ethical and environmentally
acceptable outcomes
C. An increase in demand will reduce revenue and
profitability
D. Consumers respond positively to links between the
organization and ethical and environmentally acceptable
outcomes
Quiz
 What should be the net profit of the company to be under
the purview of CSR as per company’s act, 2013
A. 10 crores
B. 50 crores
C. 5 crores
D. 100 crores

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