Professional Documents
Culture Documents
Corporate Social Responsibility
Corporate Social Responsibility
Corporate Social Responsibility
Responsibility
Learning Outcome
To appreciate and reason out why should businesses
develop a sense of social responsibility
Meaning & Definition
The term corporate social responsibility (CSR) refers to
practices and policies undertaken by corporations that are
intended to have a positive influence on the world. The
key idea behind CSR is for corporations to pursue pro-
social objectives, in addition to maximizing profits.
Relationship between business & Society
Economic consequences should not adversely affect
public welfare
Adolph Berle
Socio-economic obligation
Keith Davis
Video
https://www.youtube.com/watch?v=45YGqwT7OeI
Why
Corporate image
Collaboration
Legal
Product positioning
Organizational culture
Stakeholders in CSR
Customers
Community
Employee
Investors
Suppliers
Ecology
Government
Customers
Selling concept to marketing concept
Quality
Fair price
Community
Unemployment
Setting up educational
Institutions
hospitals
Human Resources (employees)
Sense of belongingness &
confidence
8 hours shift, medical
facilities, welfare
facilities, provident fund
ESI, factories act,1948
Provident fund act 1952
Maternity benefit act 1961
Barriers to CSR
Desire for excessive wealth
Excessive Change of Govt. policies
CSR in India
The Companies Act, 2013
India the first country to mandate and quantify CSR
expenditure.
every company, either
net worth of Rs 500 crore
turnover of Rs 1,000 crore
net profit of Rs 5 crore
needs to spend at least 2% of its average net profit
Quiz
CSR is positively correlated with revenue and profit
because:
A. Being ethical costs money
B. Consumers do not respond positively to links between
the organization and ethical and environmentally
acceptable outcomes
C. An increase in demand will reduce revenue and
profitability
D. Consumers respond positively to links between the
organization and ethical and environmentally acceptable
outcomes
Quiz
What should be the net profit of the company to be under
the purview of CSR as per company’s act, 2013
A. 10 crores
B. 50 crores
C. 5 crores
D. 100 crores