GROUP 4

1. SOFIA NURAENI (STE202102129)

2. INANI MUARIFAH (STE202102140)
3. UUT INDRAWANSYAH (STE202102321)
4. FAMILA AGIL Y (STE202102345)
5. RIZKY NUR R (STE202102383)
6. FITRI HANDAYANI (STE202102441)
7. YASMINE LATIFATUZ Z (STE202102465)
8. TRIA ROHANA (STE202102515)
9. SYIFA ANGGI SAPUTRI (STE202102501)
10. SRI OKTANINGSIH (STE202102271)
ABOUT LAZADA

Launched in 2012, Lazada is the number

one online shopping and selling destination
in Southeast Asia Present in Indonesia,
Malaysia, Philippines, Singapore, Thailand
and Vietnam
 ABOUT LAZADA

As a pioneer of the e – commerce ecosystem in

Southeast Asia, through a marketplace platform
supported by a variety of unique marketing service,
data service, and other service

Lazada has helped more than 135,000 local and

international sellers, as well as 3000 brands to
serve 560 million consumers in Southeast Asia
 ABOUT LAZADA

Lazada Group itself is a subsidiary of a German

internet company called Rocket Internet
Rocket Internet is an online incubator company that
has successfully created innovative online companies
in different parts of the world

Headquartered in Berlin, Germany, projects owned

by Rocket Internet include Zalando, TopTarif,
eDarling, Groupon (formerly CityDeal)
 ABOUT LAZADA

The majority shareholding of Lazada Group is owned

by Alibaba Group Holding Limited (NYSE : BABA)
In April 2016, Alibaba Group officially acquired
Lazada Group majority stake for US$ 1 billion
 The advantages of
shopping online at Lazada Lazada’s Online Marketing
Strategy :
1. Wide range of
1. Lazada Promotion via Google
products available Adwords
2. Many discounts are 2. Lazada’s site has good SEO
offered (Search Engine
Optimization) quality
3. User friendly website 3. Lazada makes good use of
Facebook
4. Fast delivery
4. Lazada offers affiliate
program
5. Lazada cooperates with
blogger
PAYMENT METHOD

Comprehensive customer service

Easy form returns via Lazada’s first
and last mile delivery service
Lazada presents various payment
methods and service including
Cash On Delivery (COD)
DELIVERY SERVICE
Based on the results of the analysis, it can be concluded
that Lazada is the largest e-commerce company in
Indonesia with various advantages such as free shipping,
a neat appearance and easy to understand by anyone, and
every item is neatly arranged according to its category
Thank You