UNIVERSITY POLITEHNICA OF BUCHAREST

FACULTY OF ENTREPRENEURSHIP, BUSINESS

ENGINEERING AND MANAGEMENT
Specialty Business Engineering and Entrepreneurship

MARKETING RESEARCH
IN ROMANIAN TOURISM
Scientific Coordinator,
Assis. Prof. Eng. Olivia
Negoiţă PhD. Student: Alfarra MB Laila
Definition, concept, and categories
of tourism as well as the impact of
the COVID-19 pandemic on tourism
in Romania.

The social media applications, their

role, as well as the social media
marketing in Romanian tourism.

Describing the marketing strategies

for the types of tourism: goals,
objectives, and primary components
of a tourism strategic decision.

Presentation of a travel agency,

transposing all the theory presented
in the previous chapters, giving the
possibility to understand marketing
research in Romanian tourism
 Difference between a Tourism and a Tourist

• Tourism is considered a "recreation form” along with

leisure formulas and other activities

• A tourist is a person who travels to a place for pleasure

Mountain Tourism Ecological Tourism

Coastal tourism

CATEGORIES OF TOURISM IN ROMANIA

 Rural tourism Religious tourism

Spa tourism

MORE CATEGORIES OF TOURISM

IN ROMANIA
 The impact of the COVID-19 pandemic on Romania’s tourism
The outbreak of the COVID-19 pandemic
represented an unprecedented event
worldwide with strong negative economic
effects.

Tough restrictions and periods of

lockdown led to a significant decline in
tourist activity, to the point where
destinations registered zero tourist
arrivals.
Romanian’s have shifted their attention to
domestic travel and destinations in nature
and outdoors. These were of lower risk
than those in large urban areas or
crowded beaches.
 THE ROLE OF SOCIAL MEDIA PLATFORMS IN THE ACTIVITY OF
MARKETING TOURISM

What is social media ?

What are the advantages of social media ?

What are the disadvantages of social

media ?
 Social media marketing for
tourism in Romania
Tourism is relevant to the online
environment because it is an industry based
on the transmission of information and the
promotion of the offer.

Tourism organizations place a high value

on the image they project online.

Online marketing is not only a more

convenient, accessible, and understandable
solution for potential customers, but it is
also a less expensive option.

Tourism companies are advised to use

social media to promote conversation and
interaction among tourists.
 Marketing strategies in Romania

One-year marketing plan

Create promotional and communication campaigns
Launch new tourist products and services on the market

The goals of Romania's tourism promotion

strategies

Reevaluation of the place of domestic tourism

Increasing the number of vacations spent in the country
by Romanian’s.
Increasing the share of expenses.
Attracting as many consumer segments from within as
possible.
SC DREAM & TRAVEL SRL
 • A team of well-
trained professionals
• The possibility of
expanding the
business exists
• The tourism market's fast
growth in recent years, as well
as the increase in visitor traffic
within the country's borders,
• Positive aspects of the
government's tourism strategy.
• Lack of a marketing
department and a low level of
promotion for the agency's
own programs
• A limited range of tourism
services is offered
• The agency's products do not
stand out from those sold by
other travel agencies;
• The population's preferences for
low priced products, the sale of
which is unprofitable for the
tour operator.
 Bucharest - Brasov - Miercurea Ciuc-Piatra Neamt -
Suceava - Bistrita - Sibiu - Bucharest
No. Trafic Items of Elements Value
Items Expenditure of Per tourist Total
calculatio
n

1 Direct Meal   640 12.800

2 Expenses Accommodatio   420 8400
n
 
3 Transport   207,9 4158
4   Cultural   25 500
 
5 Expenses   50 1000

6 Organizer   197,6 3952

Expenses
7 Guided   118,4 2368
Expenses
8 Driver   20 400
Expenses
9 Direct Expenses in Total 1678,9 33.578
10 Commission 167,8 3357,8
11 TVA 31,882 637,982
12 Total Cost 1878,58 37.573
       
Marketing strategies for
promoting the agency

Tariff reductions
Games and contests
Stimulus excursions
Promotional gifts
Broadcasting news