HEALTH PROMOTION

CONCEPT IN INJURY
PREVENTION
INJURY PREVENTION UNIT, NCD DIRECTORATE, MOH
HEALTH PROMOTION - QUIZ
1. Health promotion and Health education are same – True/False
2. Health promotion targets on individual issues of general
population – True/False
3. Health promotion only targets to increase the knowledge of
population – True/False
4. Health promotion focuses only on awareness of riskfactors –
True/False
5. Outcome of health promotion cannot be measured – True/False
DEFNITION OF HEALTH PROMOTION

• Health Promotion was defined as follow at the First International Conference

on Health Promotion (Ottawa,1986)

• Health promotion is the process of enabling people

to increase control over (empowerment) their
health and its determinants.
DETERMINANTS OF HEALTH
HEALTH PROMOTION - FIVE KEY ACTION AREAS
• Build healthy public policy

• Create supportive environments

• Strengthen community action

• Develop personal skills

• Reorient (health) services

• THREE PILLARS OF
HEALTH PROMOTION

1.Good Governance
2.Healthy cities
3.Health literacy
HEALTH PROMOTION – STRATEGIES

• Advocacy

• Mediation through partnership

• Enabling (skill development)

 World Health Organization Principles of Health Promotion

Empowerment Health promotion initiatives should enable individuals and communities to assume more power over the personal, socio-economic and
environmental factors that affect their health.

Participative Health promotion initiatives should involve those concerned in all stages of planning, implementation and evaluation.

Holistic Health promotion initiatives should foster physical, mental, social and spiritual health.
Inter-sectoral Health promotion initiatives should involve the collaboration of agencies from relevant sectors.

Equitable Health promotion initiatives should be guided by a concern for equity and social justice.

Sustainable Health promotion initiatives should bring about changes that individuals and communities can maintain once initial funding has ended.

Multi-strategy Health promotion initiatives should use a variety of approaches in combination with one another, including policy development,
organisational change, community development, legislation, advocacy, education and communication.

determinants of health Health promotion initiative should focus on social, behavioural, economic and environmental conditions that are the root causes of health
and illness

existing strengths and Health promotion initiative should build on existing strengths and assets, not just addressing health problems and deficits;
assets

Population based Health promotion interventions mainly focused on whole population rather than high risk groups
 CASE STUDY 1 – CHRONIC NCD

• MOH kolonnawa was informed that number of DM cases

are increasing for last two years in Kolonnawa MOH area
CASE STUDY 1 – CHRONIC NCD

• MOH kolonnawa was informed that number of DM cases are increasing for last two years in
Kolonnawa MOH area
- Causes of high prevalence
- Strategies to reduce the numbers
- Policy makers/ Governance
- Government and Non-Government sectors
- Population
CASE STUDY 2 – INJURY

News paper article shows high mortality rate

due RTA in Meerigama area recently ( close to
meerigama highway entrance)
 CASE STUDY 2 – INJURY
• News paper article shows high mortality rate due RTA in Meerigama area recently
( close to meerigama highway entrance)
- Causes
- Strategies
- Governace/Policy makers
- Government and non-government sectors
- General population
HEALTH PROMOTION - QUIZ
1. Health promotion and Health education are same – True/False
2. Health promotion targets on individual issues of general
population – True/False
3. Health promotion only targets to increase the knowledge of
population – True/False
4. Health promotion focuses only on awareness of riskfactors –
True/False
5. Outcome of health promotion cannot be measured – True/False
• THANK YOU