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#OneExo

Full Stack Customer


Engagement Platform (CEP)
and Virtual Telecom Operator
Talk to us
Exotel
Exo.ai

Create Delightful CX. Gain Competitive Edge.


True Cloud: Unified Networks, Channels, APIs, Software and Bots

Connect On Any Channel, From Anywhere


With unified communications platform - APIs &
SDKs

Deliver Personalised Engagement


With omnichannel contact center platform

Automate and Monitor at Scale


With conversational AI platform

Private & Confidential | 2


Exotel
Exo.ai

Built for enterprises in emerging markets

UAE
Vietnam 60+ countries
Saudi Arabia India Including India, SE Asia, the Middle
Philippines
East, Africa and Latin America
Malaysia
6000+ customers
Indonesia Large scale enterprises and new-age
startups

50+ mn daily engagements


Across channels - voice, video, SMS
South Africa and chat

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Exotel
Exo.ai

Re-imagining customer engagement across verticals


Financial Services Education Food / Grocery

Travel Health / Wellness

FinTech eCommerce Logistics / Hyperlocal

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Exotel
Exo.ai

Team that adds reliability and performance at scale

Exotel Exotel

CEO & Co-founder COO & Co-founder Co-founder & CEO Co-founder & CEO
Shivakumar Ishwar Sachin Bhatia Aman Goel

16 years experience 18 years experience 20 years experience 5 years experience

Chief Product Officer Engineering Head Carrier Relations Head VP, HR


Puru Govind Anil Kumar Gaurav Agrawal Sumanpreet Bhatia

16 years experience 19 years experience 16 years experience 21 years experience

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Exotel
Exo.ai

Customers are digitally aware,


always-on and everywhere
It takes multiple channels and systems for one
customer engagement piece to successfully complete

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Exo.ai
Exotel

Complex state of customer communication


Fulfilment
Relationship

Sales Vendor 4
Support
Contact centre
software
On-prem team Vendor 3 Vendor 5 On-prem team
Voice APIs Chatbots

Vendor 2 Vendor 6
SMS APIs SMS APIs

Operations
Marketing Vendor 1 Vendor 7
Video APIs WhatsApp & A2P

Customer

Multi-vendor dependency Siloed channels & data Broken CX


Time and resource intensive to build With disconnected and Duplicated, incorrect or missed
& integrate complex architecture duplicated customer profiles communication with customer
context & history missing.
Private & Confidential | 7
Exotel
Exo.ai

Engagement lies beyond siloed communication

Fulfilment
Relationship

Sales
Support
Full Stack
Contact
Voice
centre
Video
APIs

Chatbots SMS

Operations
Marketing WhatsApp
& A2P
Voice bot & Chat

Customer

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Presenting #OneExo Full Stack CEP Exotel
Exo.ai

(Customer Engagement Platform)

Conversational AI
Platform

er
l ay r
Be e it o
st enc n
au ig o
t om ell &m
Int te
ati a Omnichannel Cloud
What it takes o n t om
to engage Au Contact Centre
er on
l ay ati Platform
tre r
Be
st C en h est
soft ct or c
wa o nta flo w
re C o rk
& w
nt er
Ag
e
l ay locks
Be o n b Unified
st icati lding
co n ui
nn mu a sb Communications (API &
ec m
ti vit Co A PIs SDK) Platform
y &
nels
a n
Ch

Vertically integrated ecosystem Unified customer data Single vendor


Private & Confidential | 9
Exo.ai
Exotel

Building blocks to orchestrate and


connect with customers, from
anywhere
Channels with APIs

Unified Voice SMS WhatsApp Web Chat Video

Communications (API Applications

& SDK) Platform ExoBridge API ExoCampaigns API & Dashboard ExoVerify API, SDK & Dashboard

A suite of APIs that An easy to use one-to-many An end-to-end user


- High performance APIs bridge 2 numbers over a scheduler for engagement over verification solution
secure and masked call, SMS & WhatsApp. that’s cost-efficient &
- Dashboard & API-first applications number. secure.
- Clean & integratable REST APIs & SDKs
- Custom integrations & workflows App to App Calling SDK Live Streaming API & Applet
- No-code CRM & help desk connectors
Integrate IP voice calling Stream audio conversation live
capabilities inside any app to power voicebots and monitor
you build. customer sentiment and speech
analytics.

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Exotel
Exo.ai

Deliver hyper-personal CX, wherever


your customers are.
Omnichannel and truly cloud.
Unlock true omnichannel

Omnichannel Cloud Voice Video WhatsApp Web Chat Facebook Messenger Twitter Instagram GBM

Contact Centre Applications


Platform Omnichannel Contact Centre Cloud Call Centre
- Feature rich software Powerful and feature Compliant call centre deployed
- View customer 360* packed omnichannel on public and private cloud.
contact centre.
- CRM & help desk connectors
- Productive workforce
ExoLite
- Smart IVR workflows
- Automations built-in An easy to use & feature-
rich cloud call centre for
small teams.

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Exotel
Exo.ai

Automate intelligent conversations,


anytime. Monitor at scale.
Intelligence across channels

Conversational AI Voice WhatsApp Web Chat Facebook GBM


messenger RCS
Android iOS Instagram Twitter Telegram MS Teams Alexa GHome

Platform Live
Bots

Chat
- Achieve self-serve at scale Applications
- Build cost efficient processes
Chatbots Voicebots Live Chat
- Seamless human-bot transfers
- Bots on 14 channels & 108 languages Have intelligent Have NLP driven human-like Engage in live conversations
conversations on 14 conversations with seamless with customers on 9 channels.
- Monitor sentiment & speech analytics channels. transfers to human agents.
- Digital-assist customers
CoBrowse Desk

Allow agents to view customer Register a support ticket when


form in real-time for contextual immediate resolution is not
assistance. possible.

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Exotel
Exo.ai
Engage with seamless channel interoperability
CONVENTIONAL MODERN

Siloed communication system Unified multi-channel engagement stack


AI analyzes
engagement. Gets
trained with data

IVR deflection Voice


Voice bot
if queued
solves repeat queries

Non scalable
single-channel communication
Seamless switch to
video

Channel & Lengthy IVR &


data longer Live chat
constraints resolution times
All channels Stitched Quick &
available to customer data seamless CX
agents & history

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3
Exotel
Exo.ai
Summing up the full stack

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Use cases Exotel
Exo.ai

From first to long-lasting experiences


Field sales
connect
Sales enablement CRM
with bots integrations

Outbound (sales) Conversational Reporting &


contact center commerce analytics

Live
Branded calls
monitoring

Lead & ROI tracking Digital assistance with


CoBrowse + Live chat

Outbound lead gen Sales & Commerce


campaigns - voice, SMS Customer verification
& WhatsApp

Inbound lead gen Marketing #OneExo Onboarding Outbound contact


with bots centre
Full Stack

Connected channels & customer data Private & Confidential | 15


Use cases Exotel
Exo.ai

From first to long-lasting experiences


Number masking
(RM connect)
Support automation Help desk
with bots integrations

Inbound (support) Feedback Reporting &


contact centre management analytics

Live
Branded calls monitoring
Collection calls
Number Masking

Support & User authentication


Status updates Relationship
Transaction verification

Rescheduling &
reminders
Fulfillment
#OneExo Operations Automated alerts &
& A2P notifications
Full Stack

Connected channels & customer data Private & Confidential | 16


Exotel
Exo.ai
Leverage on unified communications data
AI bots trained
with unified data

11010101010101010
10101010101001010 Chat
10101010101000101
01101110101010101
Marketing
00010101110101010
01010101001010101
01010110111101010 Customer Data Platform
01010101010110111
10110100010111011 (CDP)
Sales 01101011011010100
Voice
00111010001000001
01010010000100110
10101010101010101

DATA
01010101001010101
01010101000101011
Tickets
Transactions
01110101010101000
Onboarding
10101110101010010 David
28 yrs, Kochi
Customer
10101001010101010
10110111101010010 Context for every
10101010110111101
10100010111011011 customer interaction
01011011010100110
Relationship 10101010010010101
01000010101010101
00001011111101010
10101010101010101 Interactions
01000101010101010
01001010100111101
Support 01001010100111101
01001010100111101
01001010100111101
01001010100111101
01001010100111101

Operations & A2P Agent

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How some of the brands are using OneExo Platform

Indian ride-hailing giant Food delivery giant Swiggy Relationship managers at


masks customer numbers masks the phone numbers HDFC Bank, OneExo to
from drivers and send when the delivery partner engage with customers with
text messages to its makes a call to the customer. a savings account.
drivers and customers.
How some of the brands are using OneExo Platform

Globiva uses Customer Support teams at Spice Money uses Mobile


Omnichannel solution to Myntra uses OneExo for Call Center application to
manage remote automation of entire business achieve 100 % productivity
operations with 3000+ process and achieve better of their agents’ performance
agents in the BPO customer connect rate. with only 75 % remote
workforce.
Exotel
Exo.ai

Create connected cross channel experiences


EXAMPLE 1 Remote car purchasing experience
Sales bot Sales bot Sales Agent Co-Browse + Chat Support Contact Centre + CDP

/
Support
Bot pings customer Sets up call Agent A shows product Agent B helps fill form Has entire context
After a lead is generated, an Bot offers appointment Agent A at a branch uses Agent B at support centre Based on customer’s previous
automated notification sent times, answers video/audio call to pitch shares screen and helps interactions in CDP, agent
from agent’s unique cloud customer queries the car model to customer fill application form contextualizes conversation
phone number customer

AI analyzes chat Captured in


Captured in CDP
CDP
Used to improve bot Context for other teams

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Exotel
Journey 2 Product discovery & purchase journey E-Commerce, Marketplace, BFSI

Feedback Coupon code WhatsApp


message WhatsApp payment link

- COD verification - Shipping updates


Decides to
- Order details - Number masking Delivery Feedback
message - Verified branded call purchase in
success given
WhatsApp

Proactive AI-Bot for


Successful Product
product discovery and
lead generation purchase shipped
Customer decides
to purchase a User Searches
product Delivery customer support
Customer drop- failure number on Google
User visits User is browsing offs in the buying or call the IVR
mobile app / through product process
website on the website
- (GBM) Business Messages for
Customer finds it
- Rescheduling calls web searches
hard to make a - WhatsApp cart abandonment - Verified branded call - Voice bot clears FAQ
decision - Agent handover before drop-off - Order update message - IVR call deflection to WhatsApp
if queued

- Chatbot proactive nudging


- Human-Agent handover
- Digital assist - CoBrowse +
LiveChat / VoIP call

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Exotel
Exo.ai
Journey 3 Customer onboarding, up-sell & collections journey Financial services, Consumer durables

- Customer verification calls - Number masking


- Verified branded call - Verified branded Order update
- Onboard with CoBrowse + Confirmation message Pro-active bot nudge call CoBrowse+LiveChat
message
Live chat / call - IP audio/video call

Bot sets up call


Customer qualified Agent assists Customer
- Order verification
Customer makes with store /
to buy new customer fill makes payment
Reminder messages the payment relationship
- Order details message products form in WhatsApp
manager

Customer Customer gets


Payment due
purchases a verified &
date approaches
product on EMI onboarded

Customer delays
payment

- Collections team call


- Verified branded call
- Reminder bot call campaign
- Reminder message
- Bot-Agent handover

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Exotel
Exo.ai

Single solution vs Multiple point solutions

Exotel

Fulfilment Fulfilment A2P A2P Support

Address Material Order Customer Problem


confirmation verification fulfilment feedback redressal

Eg: Urban Clap

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Business Exotel
Exo.ai
Benefits

Achieve cost efficiency and gain


competitive edge

No CAPEX. Zero Stack readily Scale as you


physical infra integrated, on wish
dependency the cloud

Productive 360º customer Real time


agents. Time & view & unified monitoring &
cost efficient customer data analytics
journeys

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Exotel
Exo.ai
Consumer Benefits

Deliver Delightful CX

Offer on- Create hyper- Safe & confident


demand personal conversations with
service, 24x7 experiences branded & masked
engagement

Quicker Connected
gratification data and
with automation contextual CX

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Why #OneExo Exotel
Exo.ai

True Cloud - Licensed operator and compliant full stack

Virtual telecom operator. Telco lines | Software Cloud 24x7 Support


18 years of innovation &
Partnerships with all major Infra | APIs | Data | Bots Customer success patented solutions
operators
Co-Creation

One-stop cloud For customer Software & cloud


Licensed
shop success communication
operator
expertise

6% better connectivity
Global - 60 countries 50 million daily
than telcos with Best SMS delivery rates
engagements ISO 27001:2013 certified
backup routes 99.95% platform uptimes
Low latency times
99.99% API uptimes

Best Connectivity Available Scalable High performance Secure

Best-in-class: Industry’s most reliable & trusted cloud

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Why #OneExo Exotel
Exo.ai

All in a browser. With a tool of your choice

Before With Exotel


Web/App
Desk
phone

Voice Chat Video

Voice Seamless switching


Co-browsing E-mail between channels

Notification

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Exotel
Exo.ai

OUR JOURNEY TILL DATE

2011 Exotel 2020-21 2021-22 #OneExo

We first solved for voice We’re building the future of


communication & achieved customer engagement in
market leadership emerging markets

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8
Exotel
Exo.ai

Trusted by tech-first and customer-first companies

“Automated calls have helped in increasing


our service levels and reducing our costs “We have worked across cloud telephony
since there is no need for any manual players and the fact is Exotel is dependable.”
intervention.”
Shashank ND
Co-Founder & CEO, Practo
Rajkishan
Operations & Strategy, Swiggy

“The number masking feature has been a very “Exotel's APIs are very clearly defined. Our
worthy addition to making our customer tech team could integrate them in no time.
experience even better.” It’s easy to incorporate into any product.”

Prateek Jain Praveen Kumar


Former Associate Director - Driver Experience, Assistant Vice President, Quikr Services
Olacabs

Private & Confidential | 2


9
Exotel
Exo.ai

Backed by visionary investors


with $100 million in funding

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Exotel
Exo.ai

We are building the


future of customer
engagement
Partner with us on this journey!

Schedule free consultation

hello@exotel.com

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