LESSON 2: TYPES OF

COMMUNICATION
PURPOSIVE COMMUNICATION
 WHAT IS COMMUNICATION
• is the process of exchanging ideas, thoughts, feelings and emotions from one person to
another with the use of symbols which may be verbal and/or non-verbal and aims for
understanding.
• comes from the Latin word ‘communis’, which means ‘commons’. To be common means
“to come together” or “to commune”- “to share something in common”
Types of Communication According to Mode
• 1. Verbal Communication- generally refers to the written or oral communication which includes pronunciation or accent, the
meanings of the words used, and a range of variations in the way people speak. The verbal elements of communication are the
foundation on which meaning is created.
• 2. Non-verbal communication is the process of intentionally or unintentionally signaling meaning through behavior other than
words (Knapp & Hall, 2010). About 65% of communication is non-verbal which includes facial expression, tone of voice,
movement, appearance, eye contact, gesture, and posture.
A. Chronemics is the study of the way people use time as message,
B. Proxemics studies how people use spacial cues to communicate.
C. Haptics the study of the communicative function of touch.
D. Artifactual communication is the communication via objects made by man (color, clothing, adornments, space
decoration, flowers)
3. Visual communication is communication through visual aid (visible and tangible), described as the transfer of ideas and
information in forms that can be read or looked upon. It includes signs, typography, drawing, graphic design, illustration, colour
and electronic resources.
 Types of Communication According to
Context
• 1. Intrapersonal Communication -The Latin prefix intra-
means within or inside. Intrapersonal communication
then means talking to oneself. Some label it as self or 7
inner talk, inner monologue, or inner dialogue.
• 2. Interpersonal Communication -As opposed to intra,
Latin prefix inter- means between, among and together.
An interactive exchange takes place as interpersonal
communication takes place.
• 3. Extended Communication - Extended communication
involves the use of electronic media. Unlike before when
it only called for the use of television and radio,
nowadays, the description of extended communication
may be expanded as to include tele, audio, or phone
conferencing; videoconferencing; Skype calls; and other
technological mea
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4. Organizational Communication With this type, the focus is on the role that communication plays in organizational contexts.
Organizations comprise individuals who work for the company.
There are two types of organizational structure:
a. Formal communication – allows communication to take place via designated channels of message flow between positions in the
organization
Four Approaches:
1. Downward communication – flows from upper to lower positions. The flow of communication is top-down or from a superior to a
subordinate, usually asking certain individuals to perform a task
2. Upward communication – message transmission in upward communication is bottom-up in which subordinates send communication
to their superiors/bosses bearing their views/feedbacks on organizational policies, issues related to their jobs, and the like
3. Horizontal communication – is lateral in approach as it takes place among people belonging to the same level but coming from
different departments or units to facilitate performance or tasks through proper coordination.
4. Crosswise communication – is diagonal in nature as employees from different units or departments working at various levels
communicate with each other.
 Types of Communication According to
Context
b. Informal Communication – come from unofficial channels of message flow.
Also known as grapevine, messages coming from the different levels of the
organization are transmitted.

5. Intercultural Communication - As the term implies, it is communication

between or among people having different linguistic, religious, ethnic, social,
and professional backgrounds. Even gender differences affect communication.
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