Marketing Plan

Positioning
Symbolic positioning
Envoking Nostalgia through reliving the memories of their
favourite race as a child or with someone special

Functional Positioning the miniature model as an

positioning Exact replica of their favourite racecar

Experiential The sleak and sturdy design resesmbling the real car and
Positioning: being part of an exclusive community
 Malls Ecom Websites Institutional Stores

Placing
Strategy
PLATFORM ANALYSIS – SOCIAL MEDIA STRATEGY

You-Tube:
• Salon Promos
• Product Reviews
• Client Testimonials Spotify
Instagram:
• Use before and after pictures to 04 • $0.015-$0.025 per ad served
• More granular your targeting,
showcase your stylists’ talent
• Do exclusive Instagram the more expensive the ad
Google Ads:
contests 03 • $1.5/click
• Provide incentives for
Facebook: • Sales driver
Instagram
• Facebook Page asword-of-mouth
a • Search engine optimization
You-Tube:
miniature website 02 • $7.6 per thousand views
• Engage through Facebook • Leveraging relevant content
contests and giveaways
01 Instagram CPC:
• 13-17 years $0.47
• 25-34 years $1.23
• Instagram influencers:
Paid/unpaid collaborations
PLATFORM ANALYSIS – SOCIAL MEDIA STRATEGY

You-Tube:
• Salon Promos
• Product Reviews
• Client Testimonials
Spotify
Instagram:
• Do exclusive Instagram contests 04 • $0.015-$0.025 per ad served
• More granular your targeting, the more
• Provide incentives for Instagram word-
expensive the ad
of-mouth
Google Ads:
03 • $1.5/click
• Sales driver
Facebook: • Search engine optimization
• Facebook Page as a miniature
website You-Tube:
• Engage through Facebook contests 02 • $7.6 per thousand views
and giveaways • Leveraging relevant content

Instagram CPC:
01 • 13-17 years $0.47
• 25-34 years $1.23
• Instagram influencers:
Paid/unpaid collaborations