Deep Pockets

Gamma
Presented by:
1. Kriti Sharma
2. Nitin Gupta
3. Rashika Garg
4. Rutuja Ashtekar
Understanding the Problem

Historically, the proportion of females in senior leadership roles

has been significantly low

Women drop their professional career before reaching

the leadership roles

Lack of appropriate skill- Family commitments

set for leadership roles
Segmentation
Attitude towards
consumption
Shruti Sinha aged 28 is currently working as a financial
consultant at PwC. She is planning to take a maternity
leave for a year from the next month and has
apprehensions of having a career setback due to this
break. She had planned for a full time MBA before
marriage and is now looking for an online part-time MBA
to manage her family commitments with her higher
education, so as to upskill herself and be at power with
her colleagues.
Family
High
commitments
Shalini Kumar, a 25-year-old professional with 3 years
of work experience in technology consulting. She is
planning her future career path and is looking to pivot
to a business development role. She is looking for an
MBA program to pursue higher education and explore
and learn the concepts of business development with
real-world hands on problems.

Low

“I am an MBA without a career break”

Solutions

Partnership with the corporate

Counselling sessions on work life balance

Masters Union

Women in
PGP - TBM
Leadership
Branding

Product line extension:

Introduce a remote part time course (Product name: Women
in Leadership), which is flexible in nature to help upskill
women
Personal branding:
Empowering women to grow professionally by offering a
flexible mode of education
Stay consistent in our story, idea and create a positive impact
Budgeting: ₹ 5 lacs

Advertising using LinkedIn marketing solutions ₹ 1,00,000 20%

Hoardings around office spaces ₹ 1,50,000 30%
Lead generation using LinkedIn sales navigator ₹ 72,000 14.4%
Partnerships- Induction program and alliances ₹ 1,78,000 35.6%
Deep Pockets
Thank you!