Introduction to Twitter

 
Subject Digital Media Marketing
Submitted to: Sir Mujeeb Riaz
Submitted to: Shahrooz Ahmad
Roll No.: BMC7-F18-066
Program: Bs Mass Communication
Session: 2018-2022

SUPERIOR UNIVERSITY, Lahore

Introduction to Twitter
 Content
 What is Twitter?
 History of Twitter.
 Why Is Twitter so Popular?
 How Twitter works?
 Features of Twitter
 What is twitter handle?
 What is Quote Tweet?
 What is twitter Spaces?
 Business use of Twitter.
 Twitter Risks and Policy.
 Blue Tick Policy.
 Twitter Monetization Policy.
 Blocking and Reporting on Twitter.
 WHAT IS TWITTER?

•Twitter is a free social networking site

where users broadcast short posts
known as tweets. These tweets can
contain text, videos, photos or links. To
access Twitter, users need an internet
connection or smart phone to use the
app or website, Twitter.com.
 History of Twitter
•In March 2006, Jack Dorsey, Noah Glass, Biz Stone and Evan Williams
created Twitter. The idea for Twitter came from wanting to use a short
messaging system for a small group. It was available to the public in July
2006.
•The definition of twitter is a short burst of inconsequential information
and chirps from birds, which describes the purpose of social networking
 on Twitter -- to share short and quick information.
•Other Twitter notables:
•2012: More than 100 million users post 340 million tweets daily.
•2013: Twitter is in the top 10 of the most visited websites.
•2013: Twitter files for IPO in September.
•2019: Twitter has more than 330 million active users.
•2022: Elon Musk, CEO of SpaceX and Tesla, reaches an agreement to 
acquire Twitter for $44 billion to make it a private company in April.
 Why Is Twitter so Popular?
Twitter is a treasure trove of information. Many
organizations and users tweet links to
interesting articles or new information and the
site can be a great tool for young people to
broaden their understanding of the world.
While nailing down specific reasons for Twitter’s
success is difficult, there are some things which
have contributed to it building up a massive
user base of over 500 million people all over the
world.
 How Twitter works?

•Users choose what they want to see on

Twitter by following other users and
companies and searching topics.
Generally, the timeline reflects the
users' preferences, but they may see
retweets from people they follow and
promoted Tweets, which are paid
advertisements.
 Features of Twitter

•Tweet Posting
•Tweet Sharing
•Media Posting
•Spaces
 What is twitter handle?

A username (or handle) is how

you're identified on Twitter, and
is always preceded immediately
by the @ symbol. For instance,
Twitter Support is
@TwitterSupport. Like
@imshahroozahmad
 What is Quote Tweet?

The Quote Tweet feature allows you to

Tweet another person's Tweet with your
own comment added. About replies sent
from accounts with protected Tweets. By
protecting your Tweets (making them
private), you're telling us that you don't
want anyone to see any of your Tweets
unless you've accepted their follow request
 What is twitter Spaces?

Spaces is a way to have live audio

conversations on Twitter. We've been
testing and building this in the open with
your feedback so we get it right.
 Business use of Twitter
Businesses use Twitter for brand awareness and public
relations -- part of their social media marketing strategy.
Using Twitter helps businesses:
•interact with customers;
•provide timely customer service;
•monitor the competition; and
•announce new products, sales and events.
•Businesses can also purchase promoted tweets -- or ads --
to help marketers reach more users or engage with
followers. These tweets appear just like other posts but
are labeled "promoted."
 Twitter Risks and Policy

Twitter will review and then suspend accounts if necessary.

•Spreading of fake news or disinformation. 

•Twitter bots. These computer programs tweet, retweet and follow other
accounts. These fake accounts can build large follower bases for advertisers when
users respond. They mimic human communication and can also spread
disinformation or propaganda quickly.
•Harassment and negative comments. 
•Data security and privacy. Twitter was hacked in July 2020 by crypto currency
fraudsters. The scam included posting tweets from hacked accounts asking people
for bit coin currency with the promise that Twitter would double the money for a
charitable donation. It scammed people out of nearly $100,000. Hackers also get
into accounts to post information from that person, typically a public figure.
 Blue Tick Policy

An account was verified under

the previous verification
criteria (active, notable, and
authentic), or that the
account has an active
subscription to Twitter Blue.
 Twitter Monetization Policy
• You must reside in a country in which Twitter’s monetization
programs are available. 
• You must be 18 or older. 
• You must have a Twitter account that has been active for at
least 3 months. 
• You must have a complete profile inclusive of an account
name, a bio, a profile picture, and a header image.
• You must have a verified email address. You must have secured
your account with two factor authentication.
• You must connect a verified Stripe account.
•  Subscriptions additional criteria:
• Maintain 10,000 active followers or more. 
• Have posted at least 25 Tweets in the past 30 days. 
Blocking and Reporting on Twitter

Twitter have made improvements to

their blocking and reporting tools. To
help users control their experience on
Twitter you can now Block, Mute and
Report other users. 
Thank You