export of sweatshirts to usa

HASSAN RAZA
MMBBEM-21-43
Introduction

 Remington Sports would be dealing in complete line of apparels for

both men and women.
 Gym Wears
 Compression Wears
 Running Wears
 Sauna Suits and Fight Singlet
 Fitness Balls
Selection of us market:
 Strengths
 Flexible labor market
 Dollar’s predominant role in the global economy
 Highly attractive: leader in research & innovation, huge market
 Reduced corporate tax rates
 Increasing energy self-sufficiency
 Weaknesses
 Low labor market participation
 Households not very geographically flexible
 High household debt (131% of gross disposable income)
 Polarized political landscape
 Lower fertility rate
 Increasing inequalities
REASON OF SELECTING US MARKET:
 The competitive edge in the US market for Remington Sorts would be the
following:
 Low labor cost in the domestic market which would be beneficial in terms
of keeping the costs low.
 Access to cheap good quality raw material as there is abundance of cloth
spinning mills in Pakistan which provide high quality cloth essential for
fitness apparel Remington Sports manufactures.
 Finally, Remington Sports work experience while producing branded
products as an outsourcer for other local companies has enabled it to learn
the basics of producing high quality products and managing the raw
material in order to minimize wastage.
ABDUL BASIT
MMBBEE-21-04
Pestel analysis of us market:

Political:
 USA is the second largest democracy in the world.
 Stable political climate.
 Great destination for foreign direct investment.
 Other competitors such as Brazil, China and Turkey Etc
 Criticism on USA
Pestel analysis of us market:

Economic Factors
 The USA is the largest economy in the world in terms of nominal GDP. It is a
country from where companies such as Coca Cola, McDonald’s, Subway,
Microsoft, Apple, Facebook, Google, and many others are shaping and leading.
 However, the global economic landscape is changing very rapidly which is a
challenge for the USA. There is no doubt that the country is an economic
superpower and world leader. However, it may turn out to be the 3rd in the global
ranking by 2050 in terms of gross domestic product by purchasing power parity
(Martin, 2017).
Pestel analysis of us market

Economic Factors
 The USA recovered from 2008/recession well. Unemployment fell
and income levels improved. It is worth mentioning that that there
was a widespread fear of a recession facing the US in late 2019 as
the country’s stock markets had dropped sharply.
 The global lockdowns in 2020/21 caused havoc to the US economy.
In fact, the economy shrank by 3.5% in 2020, the worst
performance since the World War 2.
Pestel analysis of us market:

Social Factors:
 The USA is the third most populous country in the world with a
total population of approximately 332 million.
 Diversity.
 The education system is one of the best in the world; so is the health
care system. However, health care is not usually free and certainly
not cheap for many people. Likewise, police violence, crime, and
infant mortality rate are some other issues of grave concerns.
Pestel analysis of us market:

Social Factors:
 The education system is one of the best in the world; so is the health
care system. However, health care is not usually free and certainly
not cheap for many people. Likewise, police violence, crime, and
infant mortality rate are some other issues of grave concerns.
Pestel analysis of us market:

Technological factor:
 The next element to discuss in the PESTEL analysis of the USA is the
technological environment.
 Technologies have changed the ways many things are done. Many jobs
have been transferred from the USA to other countries and production
facilities have been relocated.
 The rate of technological innovation and change is extremely rapid in
the USA. However, the country faces strong challenges from a number
of countries e.g. China, South Korea, and India.
Pestel analysis of us market:

Environmental factors:
 USA faces some of the toughest weather conditions in the world.
The country has sustained over 220 weather and climate disasters
since 1980.
 Resource Conservation and Recovery Act (RCRA): This Act
governs the disposal of solid and hazardous waste. Comprehensive
Environmental Response Compensation and Liability Act
(CERCLA): Also known as the “Superfund,” this Act is aimed at
cleaning up areas which are already polluted.
Pestel analysis of us market:

Legal Factors:
 Each state in the USA has its own government structure and legal scheme.
Businesses come under the regulatory environment of the state in which
they operate.
 The country upholds equal treatment of nationals and foreigners. Expatriate
employees can expect an unbiased trial from the judicial system. The USA
also offers a strong legal system to protect Intellectual Property Rights.
 Other thing which is really important in United States is that a business
cannot sell its products without proper branding and labeling.
Pestel analysis of us market:

Legal Factors:
 All these limitations would require Remington Sports to adapt
accordingly to the business requirements of United States of
America. It would have to set its pricing keeping in mind the tariff
rates and other business limitations. It would have to come up to the
standards of the company’s quality and safety standards.
SUFYAN ALI
MMBBEE-21-14
Consumption pattern
This statistic shows a trend in monthly retail sales of clothing stores in the United States from
January 2017 to September 2022. In September 2022, clothing store sales were estimated to reach
approximately 16.6 billion U.S. dollars.
Consumption pattern
 In 2021, The country's average expenditure on men's suits amounted
to 19.50 U.S. dollars per consumer unit.
 In 2021, TJX was the leading apparel retailer in the United States,
with retail sales of about 38 billion U.S. dollars.
 In 2021, The apparel market revenue in the U.S. amounted to
approximately 317.6 billion U.S. dollars.
Consumption pattern
 One of the key factors contributing to the growth of the active wear
market is the unique benefits offered by active wear, such as quick-
drying, thermal resistance, breathability, chemical resistance, and
static resistance.
Consumption pattern
 As consumers' health consciousness grows due to sedentary
lifestyles and the prevalence of various diseases, such as diabetes
and heart disease, market growth of active wear has been
accelerated.
 By providing suitable fitting and proper support, activewear can
prevent muscle sprains and other ligament and muscle injuries.
Consumption pattern
 Our products would be adapted according to the market of US. The
main difference that has to be made would be in sizes as the body
structures of Americans differ from others countries.
Husnain Talib bhatti
MMBBEE-21-37
 4P’s of remington sports

Products
 Remington Sports would be dealing in complete line of apparels for both men and
women. The products would be adapted according to the market of US. The main
difference that has to be made would be in sizes as the body structures of
Americans differ from others countries.
 The products Remington Sports is producing are all of high quality. The fiber that
is used in the products is of all high quality and bacterial tested. All three kinds of
apparel are made with fiber which have air ventilating capabilities. The fibers are
also woven in a way that it provides elastic in them which makes it stretchable.
Price

 Pricing strategies are influenced by production costs, potential demand,

actions of competitors, and government regulations.
 Promotion
 Promotion is very vital for a business to enter a new market. Remington
Sports will use different promotional methods to enter into market of USA.
 Like, Sales Representatives in USA who will carry out the promotional
activities
 Marketing Director of the company will travel to USA a fter every three months.
 The company will print broachers and catalogues
 Promotion

 Promotion is very vital for a business to enter a new market. Remington Sports will
use different promotional methods to enter into market of USA.
 Like, Sales Representatives in USA who will carry out the promotional activities
 Marketing Director of the company will travel to USA after every three months.
 the company will print broachers and catalogues
 social media campaign
 Remington will participate in various trade shows held in different states of USA to
advertise the company after every few months.
 Place

 The distribution strategy of the company depends upon buyer’s demand can be by sea or by air.
 In order to sends goods to USA market the legal procedures shall be completed before releasing
the goods.
 The distribution channel would be decided by the buyer or the producer which would be a
Freight handling company or any cargo companies based in Pakistan which would be opted as
per the nomination.
 The benefit would be that once the nomination is done than the distribution company would be
responsible for the delivery of goods to the assigned port/airport as they are charging certain
cost for it.
 But on the other hand there is always a risk associated with the delivery as some goods are
sensitive in nature which Remington Sports would have to keep in mind. In any case of damage,
the company might have to bear some of the loss.
Thank you!