Social

entrepreneurship and
intrapreneurship
Metropolia University of Applied Sciences, Helsinki
Responsible and Sustainable Leadership Skills For The Future
D r. Tr i c i a C l e l a n d S i l v a

Created and Presented by Natasha Ilievska

Table of contents
What is the difference between social entrepreneurship and intrapreneurship

What is B Corporation

What are your understanding of value creation? What matters to you?

What are intentions for the course?

 What is the difference between social
entrepreneurship and intrapreneurship
Both social Entrepreneurs and Intrapreneurs have the same goals but the approach to reaching
those goals can be quite different.

A SOCIAL ENTREPRENEUR is someone with AN INTRAPRENEUR is a manager within an

the aim to build an enterprise to develop,
implement or fund solutions to environmental,
cultural, or social issues. This approach
successfully tackles social problems while
generating a profit for shareholders.
existing company who supports and promotes
the development of innovative products. Being
part of a larger business provides more stability
and a lower risk, but also limits the freedom a
social entrepreneur enjoys.

Source: Social Entrepreneur vs Intrapreneur, https://daviddegbor.com/live-love-learn/learn-projects/social-entrepreneur-vs-intrapreneur

 Three key elements:
Entrepreneurship V.S
• The willingness to innovate is a key characteristic of an entrepreneurial
approach to addressing social problems.
• More freedom of action to adapt to stakeholders’ demands, and to facilitate the
development of innovations that satisfy multiple criteria. Typically
demonstrate fulfilling stakeholders’ expectations through commercial success
and profitability. Innovation
• Collaboration with a broad set of stakeholders, which raises the challenge of
satisfying conflicting demands regarding the process and the outcomes of
innovation.
• Entrepreneurs shifting resources to more economically productive uses, social
entrepreneurs put resources to improve social conditions more effectively
• May overcome resource constraints by collaborating with multiple partners,
including the sub-utilized resources of potential beneficiaries. Resource
allocation
• Social entrepreneurship tends to occur in contexts where there are significant
socioeconomic, cultural, or environmental problems, and which are
characterized by high levels of uncertainty.
• The problem of imperfect knowledge is exacerbated by difficulties in knowing
“which stakeholders matter and what choices and value judgments they are
going to make”
Uncertainty
Source: Social entrepreneurial action in established organizations: Developing the concept of social intrapreneurship
Intrapreneurship
• Intrapreneurs have an important role in driving innovation in existing
organizations, by pursuing opportunities to create value through new
combinations of resources.
• The extent to which established organizations enable innovation depends on
their ability to allow employees to take autonomous action, which is often
hindered by bureaucracy and dysfunctional politics.
• Innovative solutions to social problems by satisfying the heterogeneous social
and commercial demands of societal groups, market stakeholders, and
internal stakeholders.
• Intrapreneurs are uniquely positioned to mobilize resources that are nested in
their organizations, such as human and financial resources (mobilizing both
internal and external resources).
• Can benefit not only from potential access to internal budgets but also to
marketing and logistics channels, among other resources, including talents.
• Intrapreneurs play a key role in absorbing uncertainty within their
organizations. Although do not see uncertainty as a patently aversive state,
they often do not have the power to decide what should be done, and their
ability to act hinges on influencing key organizational decision-makers to
take on uncertainty—by seeking to increase knowledge and motivation
associated with the intrapreneurial opportunity.
• Strive to reduce knowledge gaps, and to motivate key internal stakeholders to
bear uncertainty by selling the organizational benefits of initiatives
  What is B Corporation

B Corps are businesses that act in ways that

benefit society as a whole. What defines them is
their belief that the purpose of a company is not
just profits, but also social and environmental
good.

What do B Corporations do?

B Corp Certification is a designation that a business
is meeting high standards of verified performance,
accountability, and transparency on factors from
employee benefits and charitable giving to supply
chain practices and input materials.

MAKE BUSINESS A FORCE FOR GOOD IT MEASURES WHAT MATTERS

 Benefit Corporation VS B Corporation

Source: What’s the Difference Between a B Corp and a Benefit Corporation, https://socapglobal.com/2021/04/whats-the-difference-between-
a-b-corp-and-a-benefit-corporation/
Eric Ezechieli

ERIC EZECHIELI is a Purpose Driven Entrepreneur.

Cofounder and Evolution Officer of Nativa, a purpose-driven
design company, the first Certified B Corp® and Benefit
Corporation in Europe.
 Takeaway from the expert
 Letter that was sent at the beginning of 2018 by Larry Fink, the CEO of the world’s largest investment fund to all
CEOs of the companies the fund invests in: “Every company must serve a social purpose. It must produce results that are
not just financial, but that benefit all its stakeholders also, shareholders, employees, customers, and the communities they
operate in. “What is your mission? – you have to have a mission, you must have a meaning, you must play a role that
positively impacts the planet.” If you don’t take this mission into account, you will have lower results, you will be less
profitable, and you will do worse than other companies because you’re not up to the collective challenges ahead of us.”

 Bob Shiller, Nobel Prize winner in Economics 2013 said: “I believe Benefit Corporations will be more profitable than
other types of a company precisely because they are responding to the needs of the 21 st century”. Those are companies that
use technology to do something that was unthinkable not so long ago: measuring all its impact, measuring what matters in
a comprehensive, rigorous way.

 A Regenerative Company Mission: “Not to be the best in the world, but to be the best for the world.”

Source: B Corp: Beyond Profit, it measures what matters. https://youtu.be/tK0HuPeT2U8

  What are your understanding of value
creation? What matters to you?
Does your company create or destroy value?

PLANET PEOPLE PROFIT

Reducing CO2 carbon Employees Not only profit but

footprints Customers more than profit, for
Suppliers benefit!
Stakeholders
Society

It’s not just about economic value but also Environmental and Social value.
Sustainability is no longer a requirement but a necessity.

Because life is what really matters!

 What are intentions for the course?
Objectives:

1. To learn about the trends and new

Sustainable Strategies, (despite ESG)

2. Developing KPIs to measure and compare a

Hotel’s social impact.

3. Master’s thesis
Natasha Ilievska
MA “Hospitality Manage and Leadership

SRH Berlin University of applied sciences,

campus Dresden

First student member of

“Energy and Environment Alliance – (EEA)”