TOPIC : RETAIL

Student Name: Nikhil Kumar

Date : 15th September 2022
Class: BBA
Section : C
Subject Faculty:
Subject Code : BBA
 CONCLUSION
What is Retail ?
Retail Market Process
Retail Mix
Retail Function
Retail Process
Retail formats
Analysis of Market Opportunity
Market Strategic Design
7 ‘ P of Retail
 What is Retail?
Retail involves the sale of goods from a single points [ mall ,
market, departmental store etc.] directly to the consumer in
small quantities for his end use. In a layman languages,
retailing is nothing but transaction of goods between the seller
and the end user as a single unit { pieces] or in small quantities
to satisfy the needs of the individual and for his direct
consumptions.

DME Management School 3

RETAIL MAKRET PROCESS

CONCEPT
DEVELOPMENT

ANALYSIS OF
SELLING MARKET
OPPORTUNITY

MARKET
MARKET
STRATEGIC
TSTING
DESIGN

DME Management School 4

RETAIL MIX :
PRICE
[ Mark down
Policy price
emphasis
margin]
PERSONAL
[Internal PROMTION [pr
marketing Advertising]
service support
selling

CUSTOMER

PRESENTATION
PLACE [location
[merchandising hours spaces]
uniform fleets]

PRODUCT
[Service level
categories
assortment
brand
RETAILER FUNTION
• Buying and Assembling of goods
• Storage of goods
• Credit Facilities
• Personal services
• Risk bearing
• Display of goods
• Supply of information

DME Management School 6

RETAIL PROCESS : HOW DOES THE RETAIL SUPPLY CHAIN WORKS ?

DME Management School 7

RETAILS FORMATS`

DME Management School 8

ANALYSIS OF MARKET OPPORTUNITY

1.Understanding the market environment

2.Understanding the consumer behaviour
3.Identifying the Targets market price
4.Identifying Market segments

DME Management School 9

 MARKET STARTEGIC DESIGN PRICE

PRODUCT PLACE PROMOTION

PRICE
DME Management School 10
7 P’S OF RETAIL
PRICE

PHYSICAL
PRODUTCT EVIDENCE

PROCESS PLACE

PROMTION

DME Management School 11

DME Management School 12