HEALTH PROMOTION

Introduction:

• Health promotion activities help clients to

maintain their present level of health or
enhance it in the future.
 Meaning of Health promotion:
• Health promotion is “the process of control
and improvement of the health of people.”

• Health promotion is “the process of enabling

people to increase control over, and to
improve health.”
 Five areas needs action for health promotion:

1) Building Healthy public policy

2) Creating supportive environment
3) Strengthening community action
4) Developing personnel skills
5) Reorienting health services
 Cont’d…
1) Building Healthy public policy:
- Public policy needs to be supportive of health.
- It means policies especially at the Government level
which are protective of people’s health.

2) Creating supportive environment:

- Supportive environment means to protect the people
from threats and improves their ability to fight
against diseases.
- It involves: Physical safety, hygiene, providing
pollution free environment etc.
 Cont’d…
3) Strengthening community action:
 The main practical task of health promotion process
such as:
• Helping to identify issues for concern
• Setting priorities
• Action as per priorities.

4) Developing personnel skills:

- Health promotion activities helps developing health
related skills in the individuals. i.e. healthy choices.
 Cont’d…
5) Reorienting health services:
- Health services are aparts of health care
systems.
- Health services need to negotiate ways by
which health promotion activities can be
supported and extended the integration with
other health services and other sectors
outside the health.
 Health promotion strategies:

HEALTH
PROMOTION
STRATEGIES

HEALTH HEALTH DISEASE

EDUCATION SCREENING PREVENTION
Cont’d…
• Health promotion activities can be active or
passive.
• With passive strategies, individual gains from
the activities of others without acting himself.
• E.g. Fluoridation of municipal drinking water
and fortification of homogenized milk with
vitamin D are the examples.
Cont’d…
Active strategies:
• Here, individual is motivated to adopt healthy life styles to
promote the health.
• Examples of Healthy Lifestyle Choices:
Regular exercise
Weight control
Avoidance of saturated fats
Avoidance of excessive alcohol and tobacco
Seat belt use
Bike helmet use
Immunization updates
Regular dental check ups
Regular health maintenance.
 The Nurse’s role in Health promotion:
 Nurse should show the model of healthy lifestyle
behaviors and attitudes.
 Facilitate client involvement in the assessment,
implementation and evaluation of health goals.
 Teach clients self-care strategies to enhance
fitness, improve nutrition, manage stress, and
enhance relationships.
 Assist individuals, families, and communities to
increase their levels of health.
 Educate clients to be effective health care
consumers.
Cont’d…
 Assist clients, families, and communities to
develop and choose health-promoting options.
 Guide clients’ development in effective problem
solving and decision making.
 Reinforce clients’ personal and family health-
promoting behaviors.
 Advocate in the community for changes that
promote a healthy environment.
THANK YOU