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    Sugar Cosmetics 7ps of Marketing

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    Arati
    This document summarizes the 7Ps of the marketing mix for Sugar Cosmetics, an Indian cosmetics company. It discusses their (1) products which initially focused on eyeliner and kajal but now include various makeup items, (2) pricing strategy of being affordable but mid-range, and (3) places of initial online sales and now including their own app and stores. It also covers their (4) promotion through word-of-mouth, social media, and product awareness, (5) target people of every woman, and (6) processes of unique packaging and easy availability. Finally, it mentions (7) physical evidence such as offline stores, customer satisfaction, and ambiance.

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    Sugar Cosmetics 7ps of Marketing

    Uploaded by

    Arati
    681 views12 pages
    This document summarizes the 7Ps of the marketing mix for Sugar Cosmetics, an Indian cosmetics company. It discusses their (1) products which initially focused on eyeliner and kajal but now include various makeup items, (2) pricing strategy of being affordable but mid-range, and (3) places of initial online sales and now including their own app and stores. It also covers their (4) promotion through word-of-mouth, social media, and product awareness, (5) target people of every woman, and (6) processes of unique packaging and easy availability. Finally, it mentions (7) physical evidence such as offline stores, customer satisfaction, and ambiance.

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    This document summarizes the 7Ps of the marketing mix for Sugar Cosmetics, an Indian cosmetics company. It discusses their (1) products which initially focused on eyeliner and kajal but now include various makeup items, (2) pricing strategy of being affordable but mid-range, and (3) places of initial online sales and now including their own app and stores. It also covers their (4) promotion through word-of-mouth, social media, and product awareness, (5) target people of every woman, and (6) processes of unique packaging and easy availability. Finally, it mentions (7) physical evidence such as offline stores, customer satisfaction, and ambiance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    681 views12 pages

    Sugar Cosmetics 7ps of Marketing

    Uploaded by

    Arati
    This document summarizes the 7Ps of the marketing mix for Sugar Cosmetics, an Indian cosmetics company. It discusses their (1) products which initially focused on eyeliner and kajal but now include various makeup items, (2) pricing strategy of being affordable but mid-range, and (3) places of initial online sales and now including their own app and stores. It also covers their (4) promotion through word-of-mouth, social media, and product awareness, (5) target people of every woman, and (6) processes of unique packaging and easy availability. Finally, it mentions (7) physical evidence such as offline stores, customer satisfaction, and ambiance.

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    of 12

    MARKETING MIX

    Presented By :-Vedika Kambli and Arati Patel


    “Rule The World, One Look At A Time!!!”
    7P’s of Marketing Mix
    • INTRODUCTION

    • Sugar Cosmetics is started by Vineeta Singh in


    2015.

    • Before sugar cosmetics, Vineeta Singh had two


    start-ups Earlier.

    • Kaushik Mukherjee her husband is the co-founder


    of Sugar cosmetics with vineeta Singh.

    • Sugar Cosmetics is one of India's fastest-growing


    premium cosmetic companie.
    1. PRODUCT

    • Female focused

    • A black matte eyeliner and a black kohl


    pencil Kajal

    • Now they Includes lipstick, Kajal, liner,


    blush, and many more items of Make-up

    • Feel Confidant
    2.PRICE

    • Gap of mid Range

    • Pricing Setup

    • Affordable to everyone
    3.PLACE

    • Shopify
    • After some time they started selling their
    products on their mobile application and also
    on amazon and Flipkart like 3rd party apps
    4. PROMOTION

    • WMouth publicity

    • Product using awareness

    • Social media
    5.PEOPLE

    • Every woman Out there

    • Confidence

    • Loyality
    6. PROCESS

    • clutter-breaking attitude, unique low-poly


    packaging

    • Loyal Customer

    • Easy Availability
    7. PHYSICAL EVIDENCE

    • Offline Store

    • Customer Satisfaction

    • Ambiance

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