Green Marketing

Group-4
Bhavya Sharma
Amrita Nigam
Chirag Nilhani
Prnav Singh
Shivangini Gupta
Index
∞ Overview
∞ Why Green Marketing
∞ Benefits of Green Marketing
∞ 6 Green Marketing Strategies
∞ Green Marketing Mix
∞ Business that opted the Concept
 Overview
Green marketing refers to selling products or services by highlighting their
environmental benefits. Some call it eco-marketing or environmental marketing,
and consumers recognize such brands by terms like "organic," "eco-friendly,"
"recyclable," or "sustainable".

The concept of green marketing appeared as the after-effect of humans' negative

impact on our planet. Brands illustrate how they change their missions and
practices from revenue-driven to environmentally aware by business processes
that have the least impact on the environment as possible. 
Why Green Marketing
• Implementing sustainable business practices
• Demonstrating social responsibility
• Reducing expenses (packaging, transportation,
energy/water usage, etc.)
• Demonstrating how safe and mindful products
or services are
Benefits of Green Marketing

•Stand out in the increasingly competitive environment;

•Reduce the negative impact of production on the
environment;
•Save energy, reduce the use of natural resources and carbon
footprint;
•Produce recyclable products;
•Improve your credibility;
•Enter a new audience segment;
•Ensure long-term growth;
•implement innovations;
•Obtain a higher revenue.
6 Green Marketing Strategies

• Use recycled materials

• Consider using bulk email service

• Upgrade your equipment and vehicles
• Highlight that your company is eco-friendly
• Invest in social media marketing
• Support environmental initiatives
Green Marketing Mix

• PRODUCT: Environment friendly products made from recycled materials.

Efficient products not only save water, energy and money, but also reduce
harmful effects on the environment.
• PRICE: Green pricing takes into consideration the people, planet and profit
in a way that takes care of the health of employees and communities and ensures
efficient productivity
Cont.….

• PLACE: Green place is about managing logistics to cut down on

transportation emissions, thereby in effect aiming at reducing the carbon
footprint.
• PROMOTION: Green promotion involves configuring the tools of
promotion, such as advertising, marketing materials, signage, white
papers, web sites, videos and presentations by keeping people, planet
and profits in mind
Business that opted The Concept

• Patagonia

• Starbucks 

• Timberland
• IKEA 

• The Body Shop

• Etc..
IKEAs Initiative towards Green Marketing

https://youtu.be/qA4GQDUgQBc