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    Book Review Sales

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    Bajeel Ameen
    Blue Ocean Strategy is about creating new market space through value innovation that differentiates a company's offerings while also lowering costs. It analyzes industries using tools like the Strategy Canvas to understand customer needs and where competitors invest, in order to pursue differentiation and lower costs simultaneously through the Four Actions Framework, creating new blue oceans of uncontested market space and demand rather than fighting over red oceans of existing demand.

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    Book Review Sales

    Uploaded by

    Bajeel Ameen
    9 views6 pages
    Blue Ocean Strategy is about creating new market space through value innovation that differentiates a company's offerings while also lowering costs. It analyzes industries using tools like the Strategy Canvas to understand customer needs and where competitors invest, in order to pursue differentiation and lower costs simultaneously through the Four Actions Framework, creating new blue oceans of uncontested market space and demand rather than fighting over red oceans of existing demand.

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    Blue Ocean Strategy is about creating new market space through value innovation that differentiates a company's offerings while also lowering costs. It analyzes industries using tools like the Strategy Canvas to understand customer needs and where competitors invest, in order to pursue differentiation and lower costs simultaneously through the Four Actions Framework, creating new blue oceans of uncontested market space and demand rather than fighting over red oceans of existing demand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views6 pages

    Book Review Sales

    Uploaded by

    Bajeel Ameen
    Blue Ocean Strategy is about creating new market space through value innovation that differentiates a company's offerings while also lowering costs. It analyzes industries using tools like the Strategy Canvas to understand customer needs and where competitors invest, in order to pursue differentiation and lower costs simultaneously through the Four Actions Framework, creating new blue oceans of uncontested market space and demand rather than fighting over red oceans of existing demand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 6

    Part 1: Blue Ocean Strategy

    Creating Blue Oceans


    • New market space
    • No competition
    • Red ocean and blue ocean
    Red ocean vs Blue ocean
    Value Innovation
    • Value innovation occurs only when companies align innovation with
    utility, price, and cost positions
    • Those that seek to create blue oceans pursue differentiation and low
    cost simultaneously
    Analytical Tools and Frameworks
    The Strategy Canvas
    • This allows you to understand where the competition is currently
    investing, the factors the industry currently competes on in products,
    service, and delivery, and what customers receive from the existing
    competitive offerings on the market
    The Four Actions Framework

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