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  • Super Bowl Ad Presentation Template

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    Dr. Squatch aired a Super Bowl commercial in 2020 promoting their bar soap. The target market for Dr. Squatch soap is men ages 20-40, who are predominantly male customers. The commercial's message is that Dr. Squatch soap is a manly product, unlike dish soap. Customer profiles showed most customers are married men between ages 38-43 with incomes between $60,000-$100,000 per year who enjoy hobbies like sports and fishing and value family and friends. Dr. Squatch soap is sold for $7 per bar at retailers like Walmart, Amazon, CVS and on their website.

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    Dr. Squatch aired a Super Bowl commercial in 2020 promoting their bar soap. The target market for Dr. Squatch soap is men ages 20-40, who are predominantly male customers. The commercial's message is that Dr. Squatch soap is a manly product, unlike dish soap. Customer profiles showed most customers are married men between ages 38-43 with incomes between $60,000-$100,000 per year who enjoy hobbies like sports and fishing and value family and friends. Dr. Squatch soap is sold for $7 per bar at retailers like Walmart, Amazon, CVS and on their website.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    39 views5 pages

    Super Bowl Ad Presentation Template

    Uploaded by

    api-629690168
    Dr. Squatch aired a Super Bowl commercial in 2020 promoting their bar soap. The target market for Dr. Squatch soap is men ages 20-40, who are predominantly male customers. The commercial's message is that Dr. Squatch soap is a manly product, unlike dish soap. Customer profiles showed most customers are married men between ages 38-43 with incomes between $60,000-$100,000 per year who enjoy hobbies like sports and fishing and value family and friends. Dr. Squatch soap is sold for $7 per bar at retailers like Walmart, Amazon, CVS and on their website.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Super Bowl Ad 2020

    Dr Squatch Bar Soap

    Names: Antonio Franco, Parker Milasky, and Grant Taylor


    The Commercial

    Dr. Squatch- You’re not A Dish, You’re a Man


    https://www.youtube.com/watch?v=vDHNMqOLw_o
    Target Market

    ● Dr squatch target market is towards men ages of 20-40


    ● Their customer are 85% male customers
    ● Dr squatch is saying that it is a manly soap to have
    Customer Profiles
    Age 38 Age 43

    Gender Male Gender Male

    Income 60,000 per yr Income 100,000 per yr

    Marital Status Married Marital Status Married

    Ethnic Background White Ethnic Background Mexican

    Hobbies Watching football and Hobbies Fishing and watching


    Board Games Baseball

    Name John Name Diego

    Lifestyle Focused on work and Lifestyle Focus on culture and


    family family

    Behavior Creative and Fun Behavior Curious and Calm

    Motivations Family and Friends Motivations Family and Friends


    The 4 P’s
    Product- Mens hygiene care but mostly bars of soap
    Price- $7 dollars for one bar of soap
    Promotion- In the Super Bowl ad the promotion was saying
    your soap is a detergent for a dish, but the bar soap is genuine
    and natural for a man
    Place- Walmart, Amazon, Walgreens, CVS, and the Dr.Squatch
    Website

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